Develop and implement social media strategies to enhance university brand presence across platforms.
Create engaging content aligned with university messaging to drive audience interaction and growth. Helped initiate 72% follower increase across all platforms.
Mentored junior team members, promoting skill development and knowledge sharing.
Digital Content Specialist
University of Mississippi
Oxford, MS
10.2023 - 01.2026
Research and determine the target audience of all university social platforms and oversee the creation and publishing of content.
Help in planning of all digital media campaigns and content strategies to aid in establishing our online presence to improve brand awareness.
Oversee and manage the work of our student social media ambassadors.
Blue Crew Interactive Team Member
New York Rangers
New York, NY
09.2019 - Current
Create a fun, memorable experience for all in attendance at any New York Rangers event.
Assist in back-stage management before, during, and after all events.
Coordinate with other crew members to complete assigned tasks quickly and effectively while keeping the fan experience unique.
Media Manager
Sayless Hospitality
Long Beach, NY
06.2021 - 10.2023
Assisted in development of email marketing campaigns for targeted audiences.
Developed and executed social media strategies to increase brand awareness.
Collaborated with marketing teams to create cohesive promotional materials.
Assistant Director
Matt Martin Foundation
New York, NY
06.2021 - 10.2023
Created and managed event systems to ensure operational success.
Aided in the creation of social content for all necessary platforms (Instagram, Twitter, Facebook, etc.).
Responsible for the organization and tracking of foundation financials.
Social Media Editor
XFL
Stamford, CT
01.2020 - 03.2020
Created and edited digital for all XFL teams and affiliates.
Generated surveys for fan involvement and feedback.
Managed daily posts across social media platforms to increase Facebook, Twitter, and Instagram engagement.
Education
Bachelor of Arts (B.A.) - Journalism, Sports Communication & Promotion
University of Mississippi
MS
05-2019
Skills
Adobe Creative Suite
Videography
Photography
Content Editing
Social Media
Schedule Management
Project Management
Timeline
Social Media Manager
University Of Mississippi
01.2026 - Current
Digital Content Specialist
University of Mississippi
10.2023 - 01.2026
Media Manager
Sayless Hospitality
06.2021 - 10.2023
Assistant Director
Matt Martin Foundation
06.2021 - 10.2023
Social Media Editor
XFL
01.2020 - 03.2020
Blue Crew Interactive Team Member
New York Rangers
09.2019 - Current
Bachelor of Arts (B.A.) - Journalism, Sports Communication & Promotion