Kira Mylek
Director of Marketing
Toledo,OH
Summary
Skilled Director of Marketing with a background in executing strategic marketing plans and leading high-performing teams. Demonstrates strong leadership abilities, creative problem-solving skills, and an aptitude for identifying market trends. Proven ability to drive brand growth and improve customer engagement. Known for making significant impact in previous roles through innovative marketing strategies and team collaboration.
Overview
11
11
years of professional experience
Work History
Director of Marketing
Clear Choice Custom Decks
Ann Arbor, MI
04.2024 - Current
- Managed a team of marketing professionals in the implementation of campaigns, advertising, and telemarketing.
- Collaborated with sales team to create promotional materials to increase product sales.
- Developed budgets for marketing initiatives while ensuring maximum ROI on all investments.
- Coordinated cross-functional teams from departments such as creative design, web development, analytics, finance, in order to achieve objectives.
- Reviewed existing processes and identified areas for improvement in order to maximize efficiency.
- Generated reports documenting campaign performance against established goals and objectives.
- Provided guidance to junior team members by setting expectations, providing feedback on work quality .
- Assisted executive management in developing long-term strategic plans related to growth initiatives.
- Mentored marketing personnel on best practices and protocols to maximize productivity.
- Coordinated internal communications to ensure all staff are informed of marketing initiatives and their role in their success.
- Coordinated with sales department to align marketing strategies with sales objectives and optimize the sales funnel.
- Instituted marketing automation tools and processes to increase efficiency and personalize customer communications.
- Managed monthly marketing budget, ensuring optimal allocation of resources for maximum impact.
Director of Marketing
Great Lakes Home Remodeling
Toledo, OH
02.2023 - 04.2024
- Managed a team of marketing professionals in the implementation of campaigns, advertising, promotions, and public relations activities.
- Collaborated with sales teams to create promotional materials that increased product sales.
- Monitored performance metrics such as click-through rates and conversions to measure success of campaigns.
- Organized events such as trade shows or conferences to promote company's products or services.
- Reviewed existing processes and identified areas for improvement in order to maximize efficiency.
- Generated reports documenting campaign performance against established goals and objectives.
- Assisted executive management in developing long-term strategic plans related to growth initiatives.
Licensed Insurance Sales Agent
Midwest Insurance Partners
Monroe, MI
10.2018 - 06.2023
- Assisted clients in understanding the various types of insurance coverage available and helped them select appropriate products.
- Developed and implemented marketing campaigns to increase sales of insurance policies.
- Maintained records of customer interactions and transactions, recording details of inquiries, complaints, comments, and actions taken.
- Provided advice on risk management strategies for businesses and individuals.
- Cultivated relationships with new clients through cold calling and networking activities.
- Analyzed client needs and provided customized solutions for their individual requirements.
- Negotiated terms of insurance contracts with clients to ensure best possible coverage at competitive rates.
- Managed existing accounts by providing ongoing support and guidance as needed.
- Ensured compliance with state regulations related to selling insurance products.
- Identified opportunities for cross-selling additional products based on customer needs.
Executive Assistant to the President
Home2Home Team
Sylvania, OH
2017.08 - 2018.02
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
- Excellent communication skills, both verbal and written.
Regional Marketing Coordinator
Erie Construction / Erie Home
Toledo, OH
10.2013 - 07.2016
- Coached junior team members on best practices for regional marketing initiatives, contributing to their professional growth within the company.
- Managed regional event planning, including trade shows and conferences, to promote brand visibility and networking opportunities.
- Analyzed location performance data to identify areas for improvement and implement necessary adjustments.
- Collaborated with sales teams to generate leads and improve overall sales performance in the region.
- Participated in cross-functional teams aimed at improving overall company processes, contributing valuable insights from a marketing perspective.
- Leveraged CRM tools to maintain accurate records of customer interactions, facilitating better-targeted communications.
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Managed marketing teams spread across the Southeast part of the United States
Skills
- Operations Management
- Cost Management
- Market Tracking
- Staff Management
- Strategic Planning
- Marketing campaign development
- Sales expertise
- Lead Generation
- Product Promotion
- Strategic Marketing
Education
University of Toledo
Toledo, OHWork Preference
Work Type
Full TimeWork Location
On-SiteRemoteHybridImportant To Me
Career advancementTimeline
Director of Marketing
Clear Choice Custom Decks
04.2024 - Current
Director of Marketing
Great Lakes Home Remodeling
02.2023 - 04.2024
Licensed Insurance Sales Agent
Midwest Insurance Partners
10.2018 - 06.2023
Executive Assistant to the President
Home2Home Team
2017.08 - 2018.02
Regional Marketing Coordinator
Erie Construction / Erie Home
10.2013 - 07.2016
University of Toledo
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