Kirsten Gordon
Burleson
Summary
Strategic, creative, and results-driven professional with experience spanning marketing, event coordination, business ownership, account management, and client engagement. Known for blending data-driven decision making, creative problem-solving, and operational efficiency to drive growth, strengthen brand presence, and improve customer experience. Entrepreneurial mindset with a proven ability to manage multiple projects, optimize systems, and execute impactful strategies.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Owner & Operator
eBay Resale Business
09.2025 - Current
- Conduct market research and apply SEO strategies to optimize product listings and maximize search visibility
- Manage sourcing, pricing strategy, photography, listing creation, order fulfillment, and customer service
- Analyze performance metrics to refine listings, improve conversions, and increase sales velocity
- Oversee inventory management, financial tracking, and operational logistics
Founder & Creative Director
Crafted by Kirsten
08.2023 - Current
- Custom Hand-Painted Event Banners & Signage
- Founded and scaled a custom banner business, managing branding, pricing, marketing, and fulfillment
- Designed high-converting social media content and marketing campaigns to drive brand awareness and client acquisition
- Managed full client lifecycle including consultation, design, production, and delivery
- Streamlined order workflows to increase production efficiency and turnaround time
Event Coordinator
City of Burleson, Senior Activity Center
05.2023 - 09.2024
- Planned and executed community events, classes, and engagement programs for senior citizens
- Increased participation and attendance by 25% within three months through targeted marketing and outreach
- Managed partnerships, vendor coordination, and volunteer engagement
- Developed promotional campaigns and personalized communication strategies
Client Account Manager
Infocision
10.2020 - 05.2023
- Served as primary liaison for four enterprise-level accounts
- Delivered weekly performance reporting on KPIs, call metrics, training effectiveness, and conversion rates
- Designed call scripts and optimized customer service workflows to improve agent effectiveness
- Collaborated cross-functionally to improve training systems and operational outcomes
Care Manager / Home Health Aide
Right at Home & Sunrise Senior Living
08.2018 - 12.2020
- Delivered personalized in-home care and memory support services
- Led wellness activities and cognitive engagement programs
- Supported patient advocacy, emotional well-being, and daily living assistance
Leasing Consultant
NOI Management, Orion Residential, Tipton Group, Lighthouse Management
08.2009 - 08.2018
- Conducted leasing tours, managed applications, background checks, and lease documentation
- Coordinated vendor scheduling, tenant onboarding, and retention initiatives
- Executed marketing strategies across digital platforms and community events
- Organized tenant engagement events to strengthen community retention
Education
A.A. - Business
Tarrant County College
Skills
- Marketing Strategy & Brand Development
- SEO & Digital Marketplace Optimization
- Content Creation & Social Media Marketing
- Event Planning & Community Engagement
- Client Relationship Management
- Data Analysis & Performance Tracking
- Small Business Operations & Growth Strategy
- Project Management & Workflow Optimization
- Operations management
- Staff training and development
- Business planning
- Documentation and reporting
Certification
- TABC & Food Handlers
- QMAP
- Mental Health First Aid (MHFA)
- CPR, AED & First Aid Certified
- Grace Hill Property Management Training
Timeline
Owner & Operator
eBay Resale Business
09.2025 - Current
Founder & Creative Director
Crafted by Kirsten
08.2023 - Current
Event Coordinator
City of Burleson, Senior Activity Center
05.2023 - 09.2024
Client Account Manager
Infocision
10.2020 - 05.2023
Care Manager / Home Health Aide
Right at Home & Sunrise Senior Living
08.2018 - 12.2020
Leasing Consultant
NOI Management, Orion Residential, Tipton Group, Lighthouse Management
08.2009 - 08.2018
A.A. - Business
Tarrant County College