Kirsten Nielson
Washington
Summary
Results-driven marketing professional with a unique background bridging sales and marketing operations. Proven expertise in conversational marketing platforms, campaign strategy, and international expansion across AMER, EMEA, and APAC regions. Strong track record of cross-functional collaboration and strategic initiative development, with technical proficiency in marketing automation and CRM systems.
Overview
4
4
years of professional experience
Work History
Marketing Inbound Manager
Vasion
St. George, UT
04.2025 - Current
- Manage Conversica conversational marketing platform across AMER, EMEA, and APAC regions, overseeing AI-powered campaigns for lead nurturing, qualification, and demo bookings
- Lead international expansion initiatives, launching first French and German campaigns with localized AI assistants to support global growth strategy
- Collaborate cross-functionally with growth marketing, partner marketing, sales, customer marketing, and international teams to align campaign strategy with business objectives
- Develop strategic campaigns for major initiatives including FedRAMP High Authorization announcements and post-event follow-up for enterprise tradeshows (Microsoft Ignite, AWS re:Invent)
- Drive strategic platform optimization and scalability for Conversica, implementing innovative configurations and process improvements to support global expansion and campaign performance
Marketing Inbound Specialist
Vasion
St. George, UT
01.2024 - 04.2025
- Transitioned from 6Sense to Conversica platform ownership, building expertise in conversational marketing and marketing automation
- Crafted and continuously optimized campaign messaging to improve performance, testing variations and refining content based on engagement data
- Created sales enablement materials including demonstration scripts and executive presentation content for integrated product portfolio
- Established processes for lead handoff and tracking in collaboration with BDR teams
Sales Development Representative - Inbound
Vasion
St. George, UT
12.2022 - 01.2024
- Qualified inbound leads and managed pipeline development, gaining critical perspective on lead quality and MQL criteria that informs current marketing strategy
- Developed strong understanding of customer pain points and objection handling that bridges sales and marketing alignment
- Worked closely with Account Executives in scheduling and hand off processes
Sales Development Representative - Channels
Vasion
St. George, UT
08.2022 - 12.2022
- Managed channel partnership opportunities and partner-sourced lead qualification
- Built foundational knowledge of sales processes and partnership dynamics
- Worked closely with the Channels team and various partners to schedule calls and ensure smooth hand-offs to Account Executives
Education
Bachelor of Science - Psychology
Dixie State University
St George, UT05-2020
Skills
Marketing Platforms: Conversica, 6Sense, Salesforce CRM
Analytics & Tools: DOMO, Claude AI, CRM data management, marketing automation
Timeline
Marketing Inbound Manager
Vasion
04.2025 - Current
Marketing Inbound Specialist
Vasion
01.2024 - 04.2025
Sales Development Representative - Inbound
Vasion
12.2022 - 01.2024
Sales Development Representative - Channels
Vasion
08.2022 - 12.2022
Bachelor of Science - Psychology
Dixie State University