KIRSTY STEBBINS
Pembroke,NH
Summary
Dynamic and results-driven Marketing Manager with over 15 years of experience in developing and executing innovative marketing strategies that drive brand growth, customer engagement, and revenue. Adept at collaborating with stakeholders to plan and execute multi-channel campaigns, both digital and traditional, ensuring alignment of marketing efforts with business objectives.
Overview
21
21
years of professional experience
Work History
Marketing Manager
Finetech USA
Amherst, NH
07.2022 - 09.2024
- Collaborate with North American sales team to create custom advertising campaigns
- Develop and implement marketing programs to support short and long-term business objectives
- Plan all North American marketing communication initiatives, working closely with sales team
- Create and execute digital campaigns
- Optimized Google AdWords campaigns to enhance target reach and engagement
- Creation and execution of all social media content
- Managed all incoming lead data in Salesforce and analyzed industry and market trends
- Coordinated logistics, registration, booth selection, staffing, promotions, and product displays for trade shows and educational events
- Drive efforts to expand worldwide brand consistency and awareness
- Identify editorial opportunities and facilitate communication
- Creation and distribution of press releases
- Work with industry trade groups, tracking membership renewals and monitoring their activities and events
- Development of all marketing collateral, digital advertising, social media, and presentations
- Analyzed market impact of semiconductor developments
Events Marketing Manager (Remote, Contract Assignment)
Aite-Novarica Group
Boston, MA
11.2021 - 06.2022
- Collaborated with internal stakeholders to define the purpose and goals of each event
- Created and managed event project plans and marketing schedules, achieving audience acquisition and sponsor revenue goals
- Built and managed event marketing and registration websites (virtual and in person events)
- Managed the flow, content, and logistics of targeted digital campaigns; implemented best practices to ensure success; and standardized list-segmentation practices
- Developed and implemented social media campaigns, measuring effectiveness for each event
- Established partnerships with new associations to enhance collaboration, enhancing event audience acquisition efforts
- Managed financial reporting procedures to ensure accuracy and compliance.
Director of Marketing, Events and Member Services (Remote)
National Electrical Manufacturers Representatives Association (NEMRA)
Portsmouth, NH
06.2009 - 04.2020
- Through revenue growth and budget controls, transitioned association from operating at a loss to maintaining 5 years of operating reserves
- Facilitated 100% attendee growth through successful, direct management of NEMRA annual conference
- Coordinated scheduling and content for 160 breakout sessions.
- Negotiated hotel room block accommodating 5,000 guests.
- Secured high-profile keynote speakers for events, enhancing program appeal.
- Implemented technology improvements across association, enhancing IT infrastructure, website platform conversion, redesign and UX, member database integration, event platform, mobile app development and launch, and email marketing platforms.
- Collaborated with executive leadership to develop and translate strategic plans into short and long-term actionable goals to grow and enhance membership. Member focus areas: business planning, technology, marketing, education, and professional development
- Increased contributions and named scholarships by 50% for NEMRA Empower Tomorrow Fund through management of re-branding initiatives and fundraising campaigns.
- (Trade Association, 501(c)(6))
Sales & Marketing Project Specialist
Siemens Energy & Automation
Nashua, NH
04.2003 - 06.2009
- Supported international sales team and VP of Worldwide Sales, contributing to increased sales.
- Facilitated sales process by developing enhanced sales kits focused on promoting product advantages
- Developed enhanced sales kits that promoted product advantages, facilitating a more effective sales process.
- Increased sales by providing support to the international sales team and VP of Worldwide Sales
- Coordinated logistics for trade show opportunities, including registration, booth selection, staffing, promotions, and product displays.
- (Technology)
Education
BS - Project Management
Wentworth Institute of Technology
Boston, MASkills
- Email Marketing
- Content Creation
- Branding
- Market Positioning
- Strategy
- SEO
- Website Management
- Social media management
- Hootsuite
- Event
- Cvent
- Eventbrite
- Swoogo
- VFairs
- Salesforce
- SUGAR
- Marketo
- Pardot
- Mailchimp
- Constant Contact
- Robly
- Budget Management
- Data Collection
- Surveys
- SurveyMonkey
- Qualtrics
- Wufoo
- Software applications
- Microsoft 365
- Microsoft Office Suite
- Web
- Kentico
- WordPress
- Kentico
- WordPress
Timeline
Marketing Manager
Finetech USA
07.2022 - 09.2024
Events Marketing Manager (Remote, Contract Assignment)
Aite-Novarica Group
11.2021 - 06.2022
Director of Marketing, Events and Member Services (Remote)
National Electrical Manufacturers Representatives Association (NEMRA)
06.2009 - 04.2020
Sales & Marketing Project Specialist
Siemens Energy & Automation
04.2003 - 06.2009
BS - Project Management
Wentworth Institute of Technology