Kirta Carroll
Dallas,TX
Summary
Consumer and fan obsessed. Strategic leader.
Passionate about scaling businesses
and building ideas, audiences, and
brands.
Overview
14
14
years of professional experience
Work History
President, Legends Global Merchandise
Legends
Dallas, TX
08.2022 - Current
- Oversee a large volume of global retail omnichannel business, servicing high-profile teams, leagues, clubs, and organizations around the world.
- Continue to drive consistent year-over-year, double-digit revenue growth.
- Developed and maintained a strategic new business pipeline to drive long-term sustainability.
- Recruited a high-performing leadership team.
- Introduced new innovation through proprietary e-commerce and embedding new technology platforms.
Vice President, Global General Merchandise Manager
Foot Locker
New York, NY
03.2021 - 08.2022
- Doubled the global women's business through strategic vendor and consumer positioning.
- Oversaw global women's business and teams across Foot Locker, Inc.'s portfolio.
- Advocated for the underserved female consumer with internal and external stakeholders.
Vice President, NA General Merchandise Manager
Foot Locker
New York, NY
09.2019 - 03.2022
Vice President, Consumer Concepts
Foot Locker
New York, NY
01.2019 - 09.2019
Vice President, Brand Marketing
Foot Locker
New York, NY
05.2013 - 01.2019
- Lead initiatives to expand female reach & retention
- 5x social audience through paid and organic efforts.
- 3x Loyalty Capture/Enrollment
- 2x repeat customers leveraging omni-purchasing data.
- Led the launch strategy and execution of Puma x Fenty, Rihanna, Puma x Mac, Ivy Park, Beyoncé x Adidas, Adidas Stella McCartney, Fashion Nova, Coach, and Good American x Khloé Kardashian.
- Developed unique product collections for FLI with top brands such as Nike, Jordan, adidas, Puma, Ugg, Tommy Hilfiger Sport, and Champion.
Director of Brand Marketing
Foot Locker
New York, NY
08.2011 - 05.2013
Education
Bachelor of Arts - Journalism And Mass Communication
University of Wisconsin, Madison
Madison, WI05-2003
Skills
- Creativity
- Accessibility and agility
- Productivity to a fault
- Partnership builder
- Underdog disruptor
- People passion
- Opportunity maximizer
Accomplishments
- Sports Business Journal, Gamechanger, 2024.
- Footwear News, Women in Power feature 2019
- Foot Locker, Inc, Striper (employee) of the year, 2011
References
References available upon request.
Timeline
President, Legends Global Merchandise
Legends
08.2022 - Current
Vice President, Global General Merchandise Manager
Foot Locker
03.2021 - 08.2022
Vice President, NA General Merchandise Manager
Foot Locker
09.2019 - 03.2022
Vice President, Consumer Concepts
Foot Locker
01.2019 - 09.2019
Vice President, Brand Marketing
Foot Locker
05.2013 - 01.2019
Director of Brand Marketing
Foot Locker
08.2011 - 05.2013
Bachelor of Arts - Journalism And Mass Communication
University of Wisconsin, Madison
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