Ayva Delaney Schmalz
Graduate student pursuing a Master of Science in Business Analytics with a concentration in Sports Analytics at the University of Notre Dame's Mendoza College of Business. Equipped with a solid foundation in data analytics, strategic problem-solving, and business intelligence. Experience gained through Notre Dame's experiential learning program has honed the ability to effectively tackle real-world business challenges. As a former NCAA Division I student-athlete and President of the Student-Athlete Advisory Committee, demonstrated leadership, collaboration, and project management skills are evident. Proficient in Python, SQL, Tableau, Excel, and data visualization, driven by a passion for leveraging analytics to enhance decision-making within the sports and business sectors.
Work History
Legends Merchandise Associate
2 Years 2 Months- Assisted guests to enhance experience and drive sales at retail kiosks; answered questions about Hall of Champions equipment, displays, and theater; processed transactions efficiently and courteously; maintained clean and organized retail and exhibit areas.
- Stocked and organized merchandise, selling products while adhering to visual merchandising guidelines and integrated marketing.
- Managed merchandise inventory processes to ensure accurate stock levels and timely replenishment.
- Streamlined product displays to enhance customer experience and drive sales engagement.
- Collaborated with team members to maintain cleanliness and organization of merchandise areas.
Fanatics Lions Supply Associate
1 Year 8 Months- Engaged fans with personalized product recommendations, processed sales using Fanatics POS system, collaborated with team to meet sales targets, and maintained professionalism representing Fanatics and Detroit Lions.
- Promoted Greyson Apparel, recognized for success in generating sales, upselling premium merchandise, and exceeding customer expectations in high-volume retail environment during 2025 season.
- Coordinated event logistics for game days, ensuring seamless operations and optimal guest experiences.
- Developed communication materials for promotional campaigns, enhancing engagement with fans and stakeholders.
- Managed inventory tracking systems, improving accuracy in merchandise stock levels and availability.
Classroom Assistant
1 Month- As a Classroom Assistant at Indy Summer Learning Labs, Delivered ELA and math instruction across various grade levels. Leading small group sessions to provide targeted support, ensuring students receive personalized attention to enhance their learning experience. Collaborated with teachers to implement educational strategies, enhancing student success.
Education
Master of Science - Business Analytics
Graduate Student studying Business Analytics with a concentration in Sports Analytics. Selected to participate in the University of Notre Dame's experiential learning program, collaborating with industry partners to solve real-world business and analytics challenges.
- Utilize data analysis, visualization, and strategic problem-solving to develop recommendations for organizational decision-making.
- Work in team-based consulting environments while presenting insights to faculty and company professionals.
Bachelor of Science - Business Administration
Detroit Mercy’s Athletic Director’s Honor Roll 2022-23, 2023-24, 2024-25, 2025-26
Minor in Leadership
Concentrations in Marketing and Finance
- Extracurricular Activities: Cross Country and Track and Field. President of Student-Athlete Advisory Board (SAAC) 2025-26
- Awarded Dean's Award 2025-26
High School Diploma
- Awarded Female Athlete of the Year 2021-22
- Extracurricular Activities: Cross Country, Swimming, Track & Field
- National Honors Society Member
- Elected Captain of Cross Country, Swimming, and Track & Field
Skills
EXTRACURRICULAR ACTIVITIES
Division 1 Cross-Country & Track Athlete Student-Athlete representing Detroit Mercy Titans. Balancing the demands of rigorous athletic training and academic responsibilities. Horizon League, Detroit Mercy SAAC Representative Serves as a liaison between student-athletes and the league administration. President: Student-Athlete Advisory Committee (SAAC) at Detroit Mercy 2025-26 Connecting and collaborating with others to make the student-athlete experience better at the leadership level. Division 1 Cross-Country & Track Athlete Student-Athlete representing Detroit Mercy Titans. Balancing the demands of rigorous athletic training and academic responsibilities. Horizon League, Detroit Mercy SAAC Representative Serves as a liaison between student-athletes and the league administration. President: Student-Athlete Advisory Committee (SAAC) at Detroit Mercy 2025-26 Connecting and collaborating with others to make the student-athlete experience better at the leadership level.