Kirtana Shetty
Henrico,VA
Summary
Accomplished Senior Marketing Analyst at Hiveminds, adept in leveraging Amazon Analytics Tools and critical thinking to drive a 40% improvement in ROI. Excelled in campaign optimization and stakeholder relations, showcasing a proven track record of enhancing marketing strategies for FMCG clients. Known for developing innovative campaign strategies informed by in-depth competitor analysis and market insights, resulting in increased sales and reduced advertising costs.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Senior Marketing Analyst
Hiveminds(A Unit Of Madison World)
09.2022 - 05.2023
- Led end-to-end execution of Amazon PPC campaigns for FMCG clients across diverse grooming portfolios with over $20M in annual revenue
- Improved ROI by 40+% across all brands associated with the firm by developing 10 criterion to be followed
- Monitored campaign performance, keyword bids, budget allocation, and other KPI metrics on a daily basis to ensure alignment with client objectives.
- Implemented advanced keyword research techniques to optimize ad copy and bid management strategies, resulting in a 20% increase in ROAS and attainment of client goals.
- Conducted in-depth analysis of product ASIN rankings, ratings, feedback, and keyword opportunities to identify top-performing SKUs and areas for improvement.
- Leveraged tools such as Amazon Pi to develop robust campaign strategies and innovative ideas, informed by competitor analysis and market insights.
- Generated weekly account analysis reports using Microsoft Excel, incorporating v-lookup, pivot tables, and other MS Office programs for data visualization and reporting.
Digital Marketing Launchpad
Kraftshala
04.2022 - 08.2022
- Selected as a part of a batch of 200+ students from all over India for The Marketing Launchpad
- Completed ~600 hours of training across 12 weeks (10 hours/day)
- Modules completed: Marketing Basics, Search engine optimisation, Facebook Ads, Google Search/ Display/ Youtube Ads, Google Analytics, UAC, Amazon Ads
Onshore Coordinator-Java Production Support Lead
GBtech Inc
11.2018 - 12.2019
- Served pharmacy & social service clients as part of this assignment & gained exposure to different industries
- Led a team of 5 technical staff (offshore resources): managed, assigned, and delegated work to achieve 100% SLA adherence
- Increased productivity by 80 % by hosting weekly meetings with businesses to discuss challenges in adherence to SLA
- Followed 100% agile process by managing daily stand-up calls and sprint planning
- Collaborated with testers to diagnose application glitches
- Performed weekly operational release activities with developers by continuously monitoring the health of applications and infra
- Developed SQL queries for analysing reports and dashboards as per business requirement
Application Development Senior Analyst
Tata Consultancy Services
12.2012 - 09.2017
- Served in the banking industry as a consultant as part of this assignment
- Headed outages and ensured minimal to no business impact, learned team management as part of it
- Customized banking products to meet specific client needs, coordinating and assisting the client team in performing user acceptance tests.
- Expertise in working with agile methodology. Created over 25 requirement documents for the business and development team
- Executed daily and month-end reports and dashboards, delivering accurate and timely insights as per client requirements.
- Developed strong analytical and problem-solving skills with an excellent understanding of system development metrics, techniques, and tools.
Education
Bachelor of Engineering - Information Technology
S.I.E.S Graduate School of Technology
Navi Mumbai, India06.2012
Skills
- Microsoft Office (MS Excel v-lookup and Pivot tables)
- Amazon Analytics Tools ( Pi)
- Keyword Research(Helium 10,SellerApp)
- SQL
- Pay-Per-Click Advertising
- A/B Testing
- E-commerce platform(Amazon,Flipkart)
- Campaign Optimization and Implementation
- Critical Thinking
- Competition Analysis
- Landing Page Optimization
- Marketing Strategies
- Stakeholder relations
Certification
- Salesforce Certified Administrator by Salesforce(Aug 2020)
- Core Banking Domain Certification(TCS Level)
Timeline
Senior Marketing Analyst
Hiveminds(A Unit Of Madison World)
09.2022 - 05.2023
Digital Marketing Launchpad
Kraftshala
04.2022 - 08.2022
Onshore Coordinator-Java Production Support Lead
GBtech Inc
11.2018 - 12.2019
Application Development Senior Analyst
Tata Consultancy Services
12.2012 - 09.2017
Bachelor of Engineering - Information Technology
S.I.E.S Graduate School of Technology
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