Dynamic Account Manager & Innovative Marketing leader offering expertise in building partnerships, retaining key accounts and enhancing profit channels. 6+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Strong leader with proficiency in growing professional network, influencing decision-makers and devising effective strategies. Collaborative and strategic team leader with robust background in customer relationship management.
Hi, I’m
Kofi Asanti
Business Devlopment
Greater Los Angeles Area,CA
Summary
Overview
13
years of professional experience
Work History
Bluestone LaneLos Angeles, CA
Partnership Director
01.2018 - Current
Job overview
- In charge of generating new business pipeline for Bluestone Lane corporation, overseeing commerce and business partnerships
- Collected and managed diverse set of partners to meet operational and funding goals.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Developed and execute bottom up sales plan that generated $45M annually
- Hire, train and managed an 8-person business development team generating 73 new partnerships through strategic business engagement
- Create marketing automation process to identify, prioritise, and communicate with prospects
- Lead PR outreach, securing interviews resulting in articles with large, national publications (Vogue,Hoodline, Eater,New York Times)
- Manage all marketing channels including email (HubSpot), web/blog (Wordpress), paid and organic social (FB, IG, TW, LI), and events
Bluestone LaneNew York, NY
Business Account Executive
09.2016 - 01.2018
Job overview
- Contributed long-term sales strategy ideas to team to promote continuing business success.
- Mastered and constantly improved sales prospecting, follow-up and upsell processes.
- Leveraged CRM to collect, organize and manage sales data and customer information.
- Prospected, grew and managed pipeline of accounts like Starwood Capital Group & Fox Studio.
Apple IncSydney, Australia, NSW
Business Account Manager
03.2011 - 04.2014
Job overview
- Consistently delivered over $8M in small business sales revenue through strategic selling and consulting 200 small business accounts in Sydney, Australia market
- Top 5% sales revenue generator for Sydney • and NSW districts
- Facilitated acquisition of new business leads by directly interacting with customers through in-store briefings and consultations
- Network builder of key business decision-makers through leveraging business service affiliations, Apple Retail and product referrals, and cold calling
- Proven track record to drive incremental revenue, create new relationships while managing existing accounts and build loyalty within market region
- Responsible for developing and mentoring sales team of over 40 employees on Apple products, software and services
- Provided specialize product and solution training
Education
Stella Adler Studio of ActingNew York, NY
Associate of Arts
01.2022 - 01.2016
University Overview
New York Film AcademySydney, Australia
Bachelor of Art
09.2013 - 08.2014
University Overview
Macquarie UniversitySydney Australia
Bachelor of Commerce And Business
03.2010 - 2014.08
University Overview
Skills
Interpersonal Skills
undefinedTimeline
Stella Adler Studio of Acting
Associate of Arts
01.2022 - 01.2016
Partnership Director
Bluestone Lane
01.2018 - Current
Business Account Executive
Bluestone Lane
09.2016 - 01.2018
New York Film Academy
Bachelor of Art
09.2013 - 08.2014
Business Account Manager
Apple Inc
03.2011 - 04.2014
Macquarie University
Bachelor of Commerce And Business
03.2010 - 2014.08
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