Cynthia Seidu
La Plata,MD
Summary
Results-oriented professional with a Master's degree in Marketing and Public Relations, demonstrating expertise in sales strategy, team management, customer relationship management, and business development across multiple West African countries. Adaptable, multilingual, and highly motivated to contribute to a thriving organization. Skilled business development specialist focused on strategic growth and market expansion, proficient in building strong client relationships and identifying new opportunities. Recognized for collaborative leadership, adept at adapting to dynamic business environments, with expertise in sales strategy, market analysis, and team management.
Overview
5
5
years of professional experience
Work History
Business Development Supervisor
Collège de Paris
01.2023 - 06.2025
- - Supervised business development operations across three countries (Togo, Benin, Côte d'Ivoire).
- - Led marketing and sales campaigns to promote professional certification programs.
- - Managed and trained a team of over 20 staff to achieve regional enrollment targets.
- - Collaborated with international academic partners and ensured high customer satisfaction.
- Developed and implemented strategic partnerships to enhance program visibility and student recruitment efforts.
- Oversaw business development initiatives, leading a team to achieve growth targets and expand market reach.
- Collaborated with academic departments to align program offerings with industry needs and student interests.
- Presented updates on progress and milestones at regular meetings with senior management, providing valuable insights for strategic planning purposes.
Business Development Supervisor
Collège de Paris
11.2022 - 12.2022
- - Oversaw sales activities and marketing initiatives for educational programs.
- - Monitored and improved sales team performance through KPIs.
- - Built strong relationships with potential clients and corporate partners.
- Increased client base by identifying new business opportunities and developing strategic partnerships.
- Implemented innovative marketing strategies, leading to better brand awareness and customer engagement.
Assistant Marketing & Communication
Platine Communication
07.2021 - 02.2022
- - Assisted with brand messaging and marketing material development.
- - Participated in promotional campaigns and public relations efforts.
- Assisted in creating and executing marketing campaigns across digital channels.
- Coordinated content creation for social media platforms to enhance brand visibility.
- Managed email marketing initiatives, improving audience engagement through targeted messaging.
Sales & Telemarketing Intern
Adkontact
10.2020 - 11.2020
- - Trained in telephone sales techniques and CRM systems.
- - Supported telesales campaigns for service delivery optimization.
- Developed comprehensive marketing reports to enhance campaign strategies.
- Conducted market research to identify emerging trends and consumer preferences.
- Supported the onboarding process for new interns, facilitating training sessions on company tools.
- Analyzed data metrics to evaluate campaign performance and recommend improvements.
- Coordinated events and presentations to promote brand visibility within target markets.
Education
Master's Degree - Public Relations and Communication
IAEC Lomé
TOGO01.2022
Bachelor's Degree - Business Communication and Marketing
IAEC Lomé
TOGO01.2020
Skills
- Sales strategy development
- Effective team leadership
- Client relationship management
- Effective public speaking
- Experienced in Word, Excel, and PowerPoint
- Multilingual communicator
- Effective verbal communication
- Employee training
- Process optimization
- Client acquisition
- Customer service
- Goals and performance
Languages
English
Full Professional
French
Full Professional
Timeline
Business Development Supervisor
Collège de Paris
01.2023 - 06.2025
Business Development Supervisor
Collège de Paris
11.2022 - 12.2022
Assistant Marketing & Communication
Platine Communication
07.2021 - 02.2022
Sales & Telemarketing Intern
Adkontact
10.2020 - 11.2020
Master's Degree - Public Relations and Communication
IAEC Lomé
Bachelor's Degree - Business Communication and Marketing
IAEC Lomé
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