Komson Satjavitvisarn
Bangkok,Thailand
Summary
I am an accomplished specialist in personalized campaign and customer management. Currently, I lead the personalized marketing team, where I focus on personalized management strategies, including up-selling, cross-selling, and retention management. I am seeking to advance my career with a dynamic and innovative organization where I can apply my expertise to drive success and growth.
Overview
23
23
years of professional experience
1
1
Certification
Work History
HEAD OF PERSONALIZED MARKETING
True Corporation.
05.2023 - Current
- Lead the development and execution of personalized marketing strategies and Below-The-Line (BTL) communications for Postpaid Convergence base management.
- Initiate and design personalized marketing campaigns and customer journeys to enhance acquisition, drive upsell and cross-sell, protect down-sell, and improve retention.
- Collaborate cross-functionally with marketing, sales channels to deliver and maximize efficiency in launched campaigns.
- Monitor and maximize customer lifetime value to ensure maximum revenue and the best customer experience.
SENIOR MANAGER PERSONALIZED MARKETING
Total Access Communication PLC.
05.2008 - 04.2023
- Deliver contextual campaigns and ensure monetization of revenue from real-time campaigns.
- Improve customer experience by leveraging individual behavior data.
- Initiate new channels to enhance effectiveness and increase opportunities to reach the target.
- Create and design offerings to meet return on investment (ROI) objectives.
- Monitor campaign performance and opportunities for improvement.
ASSISTANCE BUSINESS ANALYSIS MANAGER
Hutchison Wireless Multimedia Ltd.
12.2001 - 04.2008
- Generated recurring reports on a daily, monthly, and annual basis to support the marketing team.
- Conducted campaign analysis by tracking marketing campaign responses to evaluate the success rate of each activity and identify opportunities for cross-selling and up-selling.
- Performed churn analysis to identify trends and indicators for customer retention and engagement.
Education
Master of Science - Telecommunication And Computer Network Engineer
Southbank University
London12.1999
Bachelor of Science - Computer Engineering
Mahanakorn University
Bangkok, Thailand12.1997
Skills
- Problem Solving
- Agile Project Coordination
- Strategic Pricing
- Customer Relationship Management
- Strong Task Management
- Strategic Decision-Making
- Analytical Problem-Solving
- Prioritization and Scheduling
- Quick to Adjust
- Foundational SQL Skills
- Effective Team Collaborator
Awards
- Awards with Distinction, MSc in Telecommunication and Computer Network Engineering.
Certification
- Customer Analysis and Royalty Programme
- The Management Problem Solving and Decision Making
- Product Design
- Agile fundamental
- Digital Foundation (TRUE DIGITAL ACEDEMY)
Timeline
HEAD OF PERSONALIZED MARKETING
True Corporation.
05.2023 - Current
SENIOR MANAGER PERSONALIZED MARKETING
Total Access Communication PLC.
05.2008 - 04.2023
ASSISTANCE BUSINESS ANALYSIS MANAGER
Hutchison Wireless Multimedia Ltd.
12.2001 - 04.2008
Master of Science - Telecommunication And Computer Network Engineer
Southbank University
Bachelor of Science - Computer Engineering
Mahanakorn University
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