Kortney Cruz
Cherry Hill,NJ
Summary
Accomplished leader at Independence Blue Cross, adept in strategic planning and corporate presentations, spearheaded market-leading growth and innovative product development. Demonstrated exceptional leadership and collaboration, driving profitability and expansion in Government Markets. Skilled in mergers and acquisitions, with a proven track record of enhancing client relationships and team building.
Overview
7
7
years of professional experience
Work History
Senior Vice President, Government Markets
Independence Blue Cross
11.2022 - Current
- Lead a cross-functional group of talented, results-driven associates with a responsibility for P&L performance (Stars, Risk Adjustment, Value Based Clinical/Provider strategy), Growth (Product, Sales, and Marketing strategy and development), and Regulatory Performance Management to ensure compliance oversight within the business.
- Initiated multi-year strategy to prioritize, drive growth and increase market share and profitability within relevant Government Market business segments.
- Presented and discussed strategy and initiative progress with senior business leaders including peers, subsidiaries, c-suite executives and board of directors.
- Partnered with key subsidiary to expanded Medicare Advantage portfolio into a new market (NJ) driving the first geographic expansion for IBX since the inception of ACA.
- Directed the development of measurement tools, dashboards, and reports to track metrics on adoption and effectiveness of initiatives.
- Formulated and executed strategic initiatives to improve product offerings within the core PA-5 market.
- Established innovative programs and benefits focused on our senior population grounded in an Age Friendly Health System construct.
- Identified opportunities to improve business process flows and productivity.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
Vice President, Govt Mkts - Sales & Marketing
Independence Blue Cross
10.2019 - 11.2022
- Collaborated with senior management to develop multi-year segment strategy with a focus on regaining market share within the core segment. Critical focus was placed on Product Development roadmap that would drive sales and marketing strategies to facilitate profitable growth.
- Established new partnership structure with legal, compliance and oversight teams to establish a process to vet and implement innovative approaches to the market.
- Drove the creation and launch of a joint venture with Elevance to capture a greater share of the lucrative retiree segment leading to market leading growth (achieved profitability Yr 3 and 20K+ members by year 5).
- Analyzed industry trends and tracked competitor activities to inform decision making, creating a new operating model in partnership with the actuarial team to drive strategic growth.
- Demonstrated proficient leadership skills to motivate employees and build competent teams designed to meet the needs of the multi-year business strategy.
- Cultivated company-wide culture of innovation and collaboration serving as a foundational member/executive sponsor of iLEAD in 2019(Inspiring Lifting Empowering the African Diaspora).
Director, Medicare Sales & Marketing
Independence Blue Cross
01.2018 - 10.2019
- Leveraged professional networks and industry knowledge to strengthen client relationships.
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Assisted in recruiting, hiring and training of team members.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
Education
No Degree - Marketing And Strategic Management
University of Pennsylvania, Wharton School
Philadelphia, PASkills
- Corporate presentations
- Strategic goals
- Strategic plans
- Mergers and Acquisitions
Timeline
Senior Vice President, Government Markets
Independence Blue Cross
11.2022 - Current
Vice President, Govt Mkts - Sales & Marketing
Independence Blue Cross
10.2019 - 11.2022
Director, Medicare Sales & Marketing
Independence Blue Cross
01.2018 - 10.2019
No Degree - Marketing And Strategic Management
University of Pennsylvania, Wharton School
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