Krista Henery
Ault,CO
Summary
Successful storyteller and strategist bringing 15+ years of knowledge and expertise about working in and with the media and communicating on several digital platforms. Proven to build strong professional relationships with members of the media and other community leaders. Expert in taking complex issues and communicating the information in an effective, efficient and creative way to any size audience.
Overview
12
12
years of professional experience
Work History
Marketing and Communications Manager
Hensel Phelps Construction Co.
Greeley, CO
05.2023 - Current
- Developed and implemented effective marketing campaigns to increase brand awareness amongst external digital media platforms.
- Conducted research on current market trends and customer and client preferences.
- Coordinated with internal teams to develop communication strategies.
- Created content for various media platforms including websites, social media posts and newsletters.
- Monitored competitor activities in the marketplace and formulated strategies accordingly.
- Analyzed data from marketing campaigns to evaluate performance and optimize results.
- Supervised, trained and coached team of three marketing and PR staff.
- Formulated long-range marketing and communications strategies based on organizational goals.
Community Relations Director
Weld County District Attorney
Greeley, CO
12.2017 - 05.2023
- Served as the first point of contact for local, national and international media outlets on major, high-profile criminal cases
- Write all press releases for high-profile criminal cases
- Coordinate all media interviews and filming of court hearings
- Oversaw and organized community outreach events to serve the People of Weld County in and out of the courtroom
- Assisted with maintaining the office image throughout community and beyond
- Maintained office website and social media platforms
Owner
Krista Henery Photography
Ault, CO
01.2021 - Current
- Collaborate with clients to plan and prepare family, children, special event, and branding shoots on-location and in-studio.
- Process, cull and edit photos, cropping and adjusting light and color levels using Adobe photo-editing software.
- Deliver high-end digital galleries of hand-edited photos taken during client shoots.
TV Anchor and Reporter
WLFI-TV
West Lafayette, IN
11.2011 - 11.2016
- Generated, researched, wrote, filmed, edited and delivered breaking news stories, special reports and feature segments for daily TV-newscasts
- Created tightly written news stories crafted from reliable sources for on-air and online platforms.
- Updated organization's social media and website pages with breaking news stories to keep content visitors educated and informed
Education
Bachelor of Arts - Journalism, Broadcast
Eastern Illinois University
Charleston, IL05.2011
International Broadcast Journalism
Griffith University
Queensland, AustraliaSkills
- Effective writer, storyteller and marketing strategist
- Spokesperson experience
- Communications strategy
- Social media strategy skills
- Organizational skills
- Team management
- Relationship building
- Expert in shooting, editing and publishing creative video and photo projects on multi-media platforms
Timeline
Marketing and Communications Manager
Hensel Phelps Construction Co.
05.2023 - Current
Owner
Krista Henery Photography
01.2021 - Current
Community Relations Director
Weld County District Attorney
12.2017 - 05.2023
TV Anchor and Reporter
WLFI-TV
11.2011 - 11.2016
Bachelor of Arts - Journalism, Broadcast
Eastern Illinois University
International Broadcast Journalism
Griffith University
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