Summary
Overview
Work History
Education
Skills
Timeline
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Krista Massey

Whitmore Lake,MI

Summary

Detail-oriented Strategic Insights Specialist with proven expertise in data integrity and process improvement. Skilled in leveraging AI technology to enhance client engagement and streamline operations.

Overview

14
14
years of professional experience

Work History

Strategic Insights Specialist

Ipsos
Troy, MI
10.2023 - 04.2026
  • Developed comprehensive monthly summaries of data to enhance client understanding and engagement.
  • Facilitated implementation of study redesign aimed at increasing response rates and ensuring cleaner data collection.
  • Leveraged AI technology to streamline processes and improve operational performance.
  • Ensured data integrity through thorough validation processes and quality checks

Research Analyst

InMoment
Maumee, OH
01.2020 - 10.2023
  • Conducted in-depth analysis and provided on-site support for major trending study, ensuring alignment with client objectives.
  • Analyzed customer feedback data to identify trends and insights for strategic decision-making.
  • Utilized advanced statistical tools to ensure accuracy in data analysis and reporting.
  • Conducted competitor analysis to inform business strategy and market positioning decisions.

Research Analyst

MaritzCX
Maumee, OH
01.2012 - 01.2020
  • Conducted on-site ad hoc analyses to support client marketing strategies and decision-making.
  • Developed comprehensive reports that informed product development and marketing strategies.
  • Delivered comprehensive training to enhance proficiency in analytical software for clients and team members.

Education

Master of Science - Market Research

Michigan State University
East Lansing, MI
12-2011

Bachelor of Arts - Marketing

Michigan State University
East Lansing, MI
06-2010

Skills

  • Customer relations
  • Analytical thinking
  • Documentation management
  • Proficient in excel, mTab, SAS, and SPSS, and Tableau
  • Time management
  • Attention to detail

Timeline

Strategic Insights Specialist

Ipsos
10.2023 - 04.2026

Research Analyst

InMoment
01.2020 - 10.2023

Research Analyst

MaritzCX
01.2012 - 01.2020

Master of Science - Market Research

Michigan State University

Bachelor of Arts - Marketing

Michigan State University