Krista Ritz
Liberty Twp.,OH
Summary
With a 20-year career at MDx Health, Exact Sciences, Astellas, Boehringer Ingelheim, and Merck, I have consistently surpassed sales quotas and earned numerous accolades, setting me apart as an award-winning sales representative. Highly knowledgeable and easy to work with, established credibility among medical professionals, history of developing and maintaining positive professional relationships, managing key accounts, taking the initiative to tackle challenges, and building an account base that achieved high customer satisfaction and sales growth. Strengths include building effective customer relationships, business analysis, and managing time and territory through strong organizational and planning skills.
Overview
24
24
years of professional experience
Work History
Executive Clinical Sales Specialist
Astellas Pharma Inc.
09.2023 - Current
- Promoted and launched Veozah in OB/GYN offices in the Cincinnati North and East territories
- I inherited an underperforming territory that was in the bottom 50% and I am currently ranked in the top 30% nationally
- Only representative in the district to utilize our Medical Science Liaison
- I was successful in gaining approval to have the MSL present information at hospital-based practices that are generally no see physicians
- I conducted the most speaker programs in the district
- I had a national event where physicians flew into Cincinnati to attend my program
- This involved working with closely with compliance due to different state regulations
- I started a national program working with marketing to allow representatives to email Prior Authorization requirements to offices
- Leadership Award 2024 – National Award
- Oncology Bridge Program
- Development Ambassador
Molecular Diagnostics Specialist
MDx Health
08.2022 - 09.2023
Regional Urogenomic Liaison
Exact Sciences
12.2021 - 08.2022
- Promote Select DX, Confirm DX, and Oncotype Dx GPS to Urology and Radiation Oncologists to assist in treating protocols for men with Prostate Cancer
Senior Specialty Care Oncology/Urology Sales Representative
Astellas Pharma Inc.
07.2019 - 12.2021
- Responsible for managing the West Cincinnati/Northern Kentucky territory and selling to a diverse mix of physicians from different specialties and demographics
- They provided high-impact territory management, sales strategies, and client relationships to position me as a resource for different hospital accounts
- Summit Club Winner – 2017-18
- Conventional Wisdom Winner
- Selected as an area representative for the Patient Caregiver Event in Northbrook
- Served as a member of EEC
- Hospital Bridge Program
- Women’s EIG co-leader for Lean-In Circles
- Recent winner of 2 trifectas in Regional Contest
- Multiple Star Awards are given for the following: Results, Integrity, Openness, Patient Focused, Ownership
- Gained access with difficult to see physicians through persistence, honesty, and networking
- Highest number of face-to-face interactions in region
- Implemented monthly POD meetings to share best practices, collaborate on accounts, and invite guest speakers to discuss different roles within Astellas
Senior Primary Care Sales Representative
Boehringer Ingelheim
08.2014 - 08.2016
- I was initially responsible for Pradaxa, Jardiance, Spiriva, and Stiolto
- I have built relationships with Primary Care offices in Hamilton, Fairfield, Oxford, and the western part of Cincinnati
- I helped implement an unfamiliar territory binder for all teams in the Cincinnati area
- I manage the territory binder and team calendar monthly
- I have collaborated with different teams in the respiratory field to help gain access to physicians who are hard to see
- Currently ranked #1 in Region in President Club Rankings
- 2nd in region for Stiolto growth
- 1st in region for voucher redemption
- 1st in the region for breath of Stiolto prescribers
- 1st in the district with Spiriva growth
- Selected to be on the Ohio Region Rep Advisory Council
Senior Sales Representative
Merck Pharmaceuticals
06.2000 - 08.2014
- Company Overview: Schering-Plough Pharmaceuticals (Bought by Merck - 2010)
- Manage one of the largest accounts in the North Central Region, marketing and selling a portfolio of respiratory and diabetes products (Dulera, Nasonex, Januvia, Janumet, Vytorin and Zetia) to Family Practice, Internal Medicine, Cardiologists, Allergists, ENT’s and Pulmonologists
- Responsible for developing new business and expanding growth potential for billion-dollar cardiovascular, allergy, and diabetes brands; consecutively managed and successfully turned around underperforming territories, demonstrating my ability to overcome challenges and drive results
- Establish and maintain long-term professional relationships with physicians, pharmacists, and medical staff, developing and frequently realigning area-specific sales plans focusing on top-volume accounts to ensure sustainable sales growth
- Deliver persuasive sales presentations that include product benefits and competitive pricing analysis, provide consistent service and reliable product information, promote medical education programs, develop distribution, and support programs, and assist accounts with promotional events
- Schering-Plough Pharmaceuticals (Bought by Merck - 2010)
Education
Bachelor of Arts - Communication Arts
University of Cincinnati
Cincinnati, OHSkills
- Clinical expertise
- Technical understanding
- Territory Management
- Teamwork and Collaboration
- Problem-Solving
- Multitasking
- Excellent Communication
- Reliability
- Relationship Building
- Planning and coordination
- Sales Presentations
- Pharmaceutical sales
- Problem-solving aptitude
AWARDS/ACCOMPLISHMENTS
- Leadership Award 2023
- Summit Club Winner, 2017
- Conventional Wisdom Award Winner 2019
- Q3/2019 ranked #1 in the nation for market share goal attainment, 09/19
- Team Trip Award, 2017
- Team Trip Award, 2018
- Team Trip Award, 2019
- Terrific Ten contest winner
- Myrbetriq TRX and NRX share change outperformer
- Xtandi market share outperformer
- Highest market share for primary product, 09/13
- Proactive business development program pioneer
- Highest new prescription sales change in the region for Diabetes Franchise
- Increased district payout by achieving 115% of quota for primary product
- Managed product launches for multiple products
- Turned around the underperforming Cincinnati district, 09/11
- On Spot Performance Award for Exceeding Expectations, 09/09
- Clarinex Expert
- District trainer for the launch of Asmanex
- Successful in getting Tequin on the formulary
Timeline
Executive Clinical Sales Specialist
Astellas Pharma Inc.
09.2023 - Current
Molecular Diagnostics Specialist
MDx Health
08.2022 - 09.2023
Regional Urogenomic Liaison
Exact Sciences
12.2021 - 08.2022
Senior Specialty Care Oncology/Urology Sales Representative
Astellas Pharma Inc.
07.2019 - 12.2021
Senior Primary Care Sales Representative
Boehringer Ingelheim
08.2014 - 08.2016
Senior Sales Representative
Merck Pharmaceuticals
06.2000 - 08.2014
Bachelor of Arts - Communication Arts
University of Cincinnati
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