Kristen Cormier

• Built the company’s eCommerce department from scratch, growing from a one-person operation to a fully functional team managing over 20 stores and generating $5M+ in annual revenue across clients like Kia, Hyundai, Lexus, Genesis, Corebridge, and others.
• Oversaw end-to-end store operations including platform selection, product merchandising, pricing strategy, client communications, vendor coordination, marketing execution, and reporting.
• Launched and managed stores on multiple platforms including Rubikx, BrightStores, and Splashbrands, handling setup, vendor API integrations, and process optimization.
• Created and led a team of 3 direct reports (Customer Service, Inventory, Operations), hiring and training each role and writing all department SOPs to ensure consistency, efficiency, and scalability.
• Executed seasonal marketing initiatives, Mailchimp campaigns, banner rotations, and product promotions to drive engagement and boost sales.
• Designed and maintained robust pricing logic across inventory and on-demand items, incorporating vendor costs, decoration fees, handling, and margin strategy.
• Produced and distributed detailed reporting for internal stakeholders and clients, managing both standardized and ad hoc data requests.
• Served as main point of contact for all vendor and platform relationships, ensuring accurate setup, smooth order flows, and customer satisfaction.

Additional Background includes marketing and vendor management roles with increasing responsibility. Full details available upon request or on LinkedIn