Kristen Keller

• Executed six multi-city roadshow series across North America and EMEA that influenced $38M+ in pipeline over five years. Led end-to-end execution of major programs including the 14-city ERAS Customer Tour, 8-city All-Stars Tour, and 9-city Agentic Connect Roadshow, generating 150+ AQLs across new business, expansion, and renewal opportunities.

• Partnered with enterprise sales teams to identify strategic target accounts, develop account-specific engagement strategies, and drive executive engagement across new business, expansion, and renewal opportunities.

• Partnered with executive leadership and enterprise sales teams to develop engagement strategies, secure executive participation, and deliver high-impact executive experiences.

• Supported execution of a competitive enterprise ABM campaign following the Skilljar acquisition by developing 34 personalized landing pages for strategic target accounts, leveraging ICP research, whitespace analysis, and persona-based messaging.

• Contributed to $6.4M in ARR influenced through personalized account engagement and enterprise ABM initiatives.

• Executed key components of a one-to-one ABM campaign targeting Roper Technologies and 10+ portfolio companies through account research, executive targeting, and execution of a personalized VIP executive dinner at Pulse.

• Launched and scaled the New Hire Gift Program through Sendoso, achieving a 31% meeting-to-closed-won conversion rate, influencing $5.5M in pipeline across 39 opportunities, and earning the 2022 Sendoso Sendie Award – Best Overall.

• Served as the company-wide Sendoso administrator for five years, managing platform configuration, user access, gifting strategy, and 9,748 gifts sent organization-wide.

• Managed end-to-end vendor relationships across venues, agencies, production partners, caterers, and gifting providers to deliver complex programs on time and within budget.

• Produced 25 high-touch virtual executive experiences featuring interactive workshops, executive thought leadership, and premium attendee gifting while managing end-to-end program execution from audience strategy and logistics through fulfillment, live production, and post-event reporting.

• Executed 50+ executive engagement activations for Pulse, including executive dinners, VIP happy hours, lunch & learns, gifting experiences, and VIP room drops across U.S. and EMEA conferences over five years.

• Planned and executed 10+ annual conference sidecar programs alongside Dreamforce, TSIA, CMX Summit, CEdMA, and Forrester B2B Summit.

• Planned and executed 15+ field marketing programs across EMEA, partnering with regional sales teams, executive stakeholders, and local vendors to deliver executive dinners, roadshows, partner events, and Pulse Europe activations across London, Dublin, and Amsterdam.

• Managed the operational infrastructure for every field marketing program, including Salesforce campaign creation, ARR attribution reporting, AQL/SQL reporting, registration and nurture flows, LeadIQ and ZoomInfo list building, annual budget tracking (~$500K), and end-to-end program execution.

• Promoted to Field Marketing Manager within two years based on performance and cross-functional impact.
• Consistently exceeded quota quarter over quarter, ranking among top performers through disciplined outbound prospecting and strategic account prioritization across enterprise segments.

• Generated qualified pipeline through outbound prospecting, cold calling, email outreach, and account research.
• Partnered with Account Executives to identify target accounts, qualify opportunities, and maintain a healthy sales pipeline.