KRISTEN MCGARGILL
Summary
Results-driven marketing leader with extensive experience in strategic event management and team development. Proven success in aligning marketing strategies to enhance ROI and drive growth. Expert in leveraging analytical skills to optimize marketing impact in dynamic environments.
Overview
25
25
years of professional experience
1
1
Certification
Work History
McGargill Meetings & Events
Glenview, IL
03.2015 - Current
- Created enterprise specializing in comprehensive event management including post-event analysis.
- Skilled in audio-visual execution.
- Administer venue choices, direct team operations, and streamline vendor agreements to lower expenses.
- Craft virtual event designs and branding strategies.
Senior Marketing Manager
Liquidware
Palatine, IL
01.2022 - 01.2025
- Conducted event marketing for conferences, sponsorships, and webinars at a B2B SaaS company.
- Facilitated end-to-end coordination of sponsorship activities for tech events, ensuring streamlined processes in advertising, content creation, and exhibit setup.
- Enhanced lead generation by implementing strategic initiatives, resulting in a fourfold increase at Microsoft Ignite 2024.
- Produced Sales Kickoff with the C-Suite, including site selection, contract negotiations, vendor agreements, catering, AV, content, communications, rooming lists, excursions, transportation, and budget reconciliation.
- Ran a corporate promotional store and managed purchasing to maintain inventory levels for employees and customers.
- Facilitated expert-led webinars for company stakeholders.
- Conducted post-event Salesforce reports and conveyed ROI to senior sales management.
- Elevated the events section by regularly refreshing content.
Corporate Events Manager
PNC Bank N.A.
Downers Grove, IL
06.2013 - 03.2015
- Developed event strategy and procedures centralizing meetings across Mortgage footprint.
- Strengthened collaboration between Mortgage and HQ Event departments.
- Led logistics for Town Halls, Incentive Trips, and Client Road Shows utilizing the Cvent platform.
- Analyzed data from CRM, including ROI and KPIs; communicated results to C-Suite.
Director of Communications & Events
Guggenheim Funds
Lisle, IL
09.2010 - 12.2011
- Managed department logistics and communications for Practice Management division.
- Monitored survey results post-client programs, quantified event ROI via CRM system and conveyed insights to sales leadership and national accounts group.
- Arranged senior management communication and logistics for multiple closed-end fund presentations across various cities.
Corporate Event Planner
Van Kampen Investments
Oakbrook, IL
08.2005 - 12.2008
- Facilitated coordination between firm and client Key Accounts to enhance sponsorship initiatives.
- Expedited acquisition of new clients.
- Coordinated trade show logistics, managing registration and staff schedules.
- Managed national conference client events following FINRA regulations.
Corporate Event Planner
Hewitt Associates
Lincolnshire, IL
01.2000 - 08.2005
- Oversaw the coordination of more than 180 events each year within a $1 million budget.
- Reviewed financial outlays and suggested alternatives that cut costs by 20%, impressing Executive Management.
- Supervised team of 75 onsite personnel in diverse areas including catering, housekeeping, facility engineering and audio-visual services.
Education
Bachelor of Arts (B.A.) - Communication Studies
University of Iowa
Iowa City, IASkills
- Strategic Planning
- Event Management
- Digital Marketing
- CRM Management
- Team Leadership
Certification
Certified Meeting Professional (CMP), 2005-2010
Software
Adobe, Asana, Bizzabo, CRM, Cvent, Drupal, Go-To Webinar, G Suite, Marketo, MS Office, ON24, Salesforce, Share Point, Smartsheets, Zoom Webinar
Timeline
Senior Marketing Manager
Liquidware
01.2022 - 01.2025
McGargill Meetings & Events
03.2015 - Current
Corporate Events Manager
PNC Bank N.A.
06.2013 - 03.2015
Director of Communications & Events
Guggenheim Funds
09.2010 - 12.2011
Corporate Event Planner
Van Kampen Investments
08.2005 - 12.2008
Corporate Event Planner
Hewitt Associates
01.2000 - 08.2005
Bachelor of Arts (B.A.) - Communication Studies
University of Iowa
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