Successful, driven professional with fourteen years of experience in marketing, sales, communication, acquisition, and segmentation strategies.Proven leadership skills, attention to detail and ability to excel in a fast-paced environment.
Overview
14
14
years of professional experience
Work History
VP, Senior Product Manager
Bank Of America
08.2011 - 06.2014
Managed a team responsible for strategic planning, cross-functional collaboration, product development, risk management, and ongoing maintenance to create and maintain a credit product experience that served both new to credit and damaged credit clients
Collaborated with partners across the organization to create and maintain a mentor/mentee program with the goal of employee engagement, development and knowledge sharing across lines of business
VP, Senior Marketing Consultant
Bank Of America
11.2010 - 08.2011
Oversaw the creation and introduction of a Personal Loan product, collaborating closely with business partners to craft marketing materials, integrate the product across multiple channels, and facilitate staff training
Dedicated efforts to identify fresh volunteer engagements aimed at strengthening employee connections
VP, Marketing Channel Manager
Bank Of America
04.2009 - 11.2010
Collaborated with various business and legal departments to pinpoint opportunities to promote the adoption and utilization of new or under utilized segmentation and modeling strategies
Vice President, Marketing Channel Specialist
Bank Of America
11.2006 - 04.2009
Managed program-level P&L; ensuring the appropriate balance of marketing responsiveness and profitability
Executed and enhanced bi-monthly marketing campaigns through work with Credit Bureaus, Data Processors, Advertising Agencies and Print Vendors
Officer, Marketing Specialist
Bank Of America
03.2005 - 11.2006
Managed Data Processing and Print vendors for existing customer direct mail and telemarketing campaigns
Accountable for source codes, legal approvals, schedule management, unit cost validation and vendor relationship management
Credit Analyst
MBNA America
05.2004 - 03.2005
Responsible for acquiring instant credit decisions in a fast paced environment, while maximizing business growth and minimizing risk
Collection Analyst
MBNA America
07.2003 - 05.2004
Utilized negotiation and analytical skills to assist customers in resolving their delinquency
Activation Representative
MBNA America
08.2000 - 07.2003
Utilized effective sales skills to successfully solicit balance transfers and direct deposits to, Customers
Education
Bachelor of Arts Degree - Communications, Psychology
University of Delaware
Newark, DE
2003
Skills
Sales and Marketing
Communication
Performance Monitoring
Account Management
Timeline
VP, Senior Product Manager
Bank Of America
08.2011 - 06.2014
VP, Senior Marketing Consultant
Bank Of America
11.2010 - 08.2011
VP, Marketing Channel Manager
Bank Of America
04.2009 - 11.2010
Vice President, Marketing Channel Specialist
Bank Of America
11.2006 - 04.2009
Officer, Marketing Specialist
Bank Of America
03.2005 - 11.2006
Credit Analyst
MBNA America
05.2004 - 03.2005
Collection Analyst
MBNA America
07.2003 - 05.2004
Activation Representative
MBNA America
08.2000 - 07.2003
Bachelor of Arts Degree - Communications, Psychology