Kristen Moore
High Point,NC
Summary
Marketing Manager with 7+ years of experience leading strategic marketing, brand development, and communications for healthcare, sports, and nonprofit organizations. Proven success in launching brands, increasing media exposure, and implementing digital marketing and CRM strategies that drive engagement and measurable growth. Skilled in healthcare marketing, content development, public relations, and community engagement.
Overview
9
9
years of professional experience
Work History
Marketing Manager
Triad Adult & Pediatric Medicine
Greensboro, NC
08.2024 - Current
- Develop and execute comprehensive marketing strategies for a multi-site Federally Qualified Health Center, increasing patient engagement across the Piedmont Triad region.
- Oversee and optimize website, social media, and EMR marketing campaigns, achieving a 30% increase in engagement rates in 2025.
- Secured and continue to direct a $120K Google Ad Grant program, generating 2.3M+ impressions to increase community awareness of services.
- Develop and design patient education materials, brochures, annual reports, and social media content, enhancing local engagement and awareness.
Marketing Manager
Team Connection
High Point, NC
12.2023 - 07.2024
- Developed and executed strategic marketing plans to attract and retain customers, managing a portfolio of 200k+ contacts.
- Spearheaded implementation of CRM system, organizing leads and critical information, resulting in enhanced sales efficiency and customer relationship management.
- Directed creative development of branded assets, including website revamp and digital marketing, and automated email campaigns, meeting tight deadlines and driving increased brand exposure. Created comprehensive brand package, including word mark, fonts, and color palette, ensuring consistent brand identity across all marketing materials. Resulting in 19% increase in sales/leads conversion rate.
- Liaison with cross-functional teams including investors, key stakeholders, product management, and sales, ensuring cohesive messaging and alignment of marketing strategies.
Marketing and Communications Manager
Carolina Core Football Club
High Point, NC
02.2023 - 11.2023
- Established Carolina Core FC brand, orchestrating a brand reveal event with 700+ attendees. Collaborated with a renowned logo designer, garnering widespread media coverage reaching 675,000+ TV and online viewers.
- Led press releases and conferences for key announcements, achieving a total audience reach of 19.8 million across TV and print media, resulting in $250,000+ worth of publicity.
- Managed a team of professionals, including a marketing coordinator and two graphic designers, ensuring seamless collaboration and high-quality marketing materials.
Marketing and Social Media Specialist
Triad Adult & Pediatric Medicine
Greensboro, NC
11.2020 - 03.2023
- Developed and enforced brand guidelines across all marketing materials, ensuring a unified and consistent brand strategy that reinforced Triad Adult and Pediatric Medicine's identity.
- Tracked and reported on marketing analytics, providing valuable insights into the success of various platforms, approaches, and campaigns. Used data to optimize strategies and achieve measurable results.
- Designed and produced graphics and visuals using Adobe Creative Suite, resulting in a 30% increase in engagement from the target audience for marketing campaigns.
- Served as the 2022 Chair of the Employee Engagement Committee, demonstrating a strong commitment to supporting Triad Adult and Pediatric Medicine's employees. Advocated for employee satisfaction, safety, and professional development, fostering a warm and inviting work environment aligned with the organization's core mission and values.
Marketing and Development Coordinator
Bethany Medical and Lenny Peters Foundation
High Point, NC
05.2018 - 11.2020
- Produced high-quality website copy, social media content, and written media materials that aligned seamlessly with the brand's vision, enhancing brand identity and online presence.
- Led the creation of visually appealing and informative print materials, including brochures, flyers, posters, and newspaper ads. Ensured all printed materials adhered to the brand's guidelines and effectively communicated key messages.
- Orchestrated a robust calendar of more than 30 events annually, overseeing all aspects of event planning, including venue selection, decor, catering, attendee management, and promotional material development, contributing to brand awareness and engagement.
- Negotiated and presented sponsorship opportunities and advertising packages for both Bethany Medical and its associated Foundation, resulting in $50,000+ in funding.
- Facilitated and directed meetings for the non-profit foundation, actively proposing new opportunities and donation requests to advance the Foundation's mission and impact in the community.
Corporate Marketing Associate
Sprenger Health Care Systems
Avon Lake, Ohio
08.2017 - 05.2018
- Developed and managed branded print materials, including flyers, postcards, brochures, and social media content, ensuring consistent brand messaging.
- Oversaw digital marketing efforts, including website updates, social media SEO, and local advertising campaigns in newspapers and magazines, enhancing online and local visibility, achieving a 125% increase in social media impressions and 15% increase in website traffic in 9 months.
Education
MBA - Business Administration And Management
University of North Carolina At Pembroke
Pembroke, NC05-2021
BBA - Marketing And International Business
University of Toledo
Toledo, OH05-2018
Skills
- Digital Marketing
- Marketing and Social Media Strategy
- Brand and Content Development
- CRM Software (eg, Hubspot and Zoho)
- Data Analytics and Reporting
- Project Management
- Event Management and Planning
- Internal and External Communications
- Public Relations and Public Speaking
Accomplishments
Business High Point Chamber of Commerce Young Professional of the Year Nominee (2022 and 2023)
Affiliations
High Point Discovered Board Member (2026-Present)
Timeline
Marketing Manager
Triad Adult & Pediatric Medicine
08.2024 - Current
Marketing Manager
Team Connection
12.2023 - 07.2024
Marketing and Communications Manager
Carolina Core Football Club
02.2023 - 11.2023
Marketing and Social Media Specialist
Triad Adult & Pediatric Medicine
11.2020 - 03.2023
Marketing and Development Coordinator
Bethany Medical and Lenny Peters Foundation
05.2018 - 11.2020
Corporate Marketing Associate
Sprenger Health Care Systems
08.2017 - 05.2018
MBA - Business Administration And Management
University of North Carolina At Pembroke
BBA - Marketing And International Business
University of Toledo