Kristen Simms
561 4th Street Brooklyn,NY
Summary
Designer and Art Director with 9 years of experience in print, digital, and motion design. Applies strategic thinking, competitive research, and consumer data to drive creativity and meet company goals.
Overview
9
9
years of professional experience
Work History
Digital Design Lead
Living Proof
09.2021 - 03.2024
- Led design strategy and execution across email, DTC, paid media, OOH, and ecommerce from concept to delivery
- Managed 4 freelance designers and in-house video editor, and collaborated with 6 external agencies and global teams
- Directed art for record-breaking promotional event, generating over $1M in sales
- Successfully executed digital creative for 15 product launches, over 30 promotions, and 4 brand campaigns
- Worked closely with DTC team, marketing team and creative director
- Trained junior designers on software knowledge and design practices
- Provided creative direction on photoshoots to ensure alignment with campaign themes and objectives
Creative Designer
GoGo SqueeZ
10.2018 - 09.2021
- Led design for seasonal packaging and visual merchandising
- Contributed to a 376% increase of Halloween pack sales with custom pouch designs
- Designed digital and print marketing collateral across 7 brands
- Created custom illustrations to develop brand worlds
- Coordinated with external vendors and suppliers to verify quality and accuracy of printed materials
Graphic Designer
T3 Studios
06.2017 - 06.2018
- Managed freelance designers, illustrators, and animators
- Directed filming and pre-production for documentary-style videos
- Created social media graphics that drove user engagement
Digital Designer
Curriculum Concepts International
04.2015 - 11.2017
- Animated and added interactivity to electronic children's books in multiple languages
- Worked with team to design reading and math program for children that was selected as top 5 finalist in XPrize Global Learning Competition
Education
Bachelor of Fine Arts - Illustration
Parsons School of Design
New York, NYSkills
- Visual Design
- Digital Marketing Design
- Illustration
- Motion Graphics
- Packaging Design
- Adobe Creative Suite
- Photoshop
- InDesign
- Illustrator
- Premiere
- AfterEffects
- Video Editing
Timeline
Digital Design Lead
Living Proof
09.2021 - 03.2024
Creative Designer
GoGo SqueeZ
10.2018 - 09.2021
Graphic Designer
T3 Studios
06.2017 - 06.2018
Digital Designer
Curriculum Concepts International
04.2015 - 11.2017
Bachelor of Fine Arts - Illustration
Parsons School of Design
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