KRISTEN WEIL
Mt. Royal,NJ
Summary
Professional business development expert with focus on driving growth and building strategic relationships. Proven track record of identifying new market opportunities and executing plans to achieve business goals. Known for collaborative team leadership and adaptable problem-solving abilities. Skilled in market research and strategic planning.
Overview
30
30
years of professional experience
Work History
Senior Business Development Strategist
Healio Strategic Solutions
Thorofare, NJ
09.2015 - Current
- Developed strategic partnerships to enhance market reach and drive revenue growth from < $1m to Over $4m.
- Designed targeted marketing strategies that successfully increased brand visibility and engagement.
- Led negotiations with key stakeholders to secure advantageous contracts and agreements.
- Developed strong relationships with key industry players, resulting in new partnerships and business opportunities.
- Enhanced company reputation through strategic networking, relationship-building, and excellent customer service delivery.
- Established a robust pipeline of prospective clients through diligent prospecting efforts, fostering long-term relationships with key decision-makers.
Vice President, Enterprise Creative Solutions
Bank of America
Wilmington, DE
01.2007 - Current
- Responsible for managing the development of internal and external marketing materials for Brand, Enterprise, My Environment, Consumer, Global Banking and Markets, Global Commercial Banking and Diversity & Inclusion and C-Suite.
- Manage internal creative/production team on development, production and budget.
- Oversaw re-brand initiative including internal and external web sites (Brand Resource Center, Marketing Review Center, Marketing Materials on Demand, BAC Exchange).
- Managed project with Enterprise Marketing Technology Strategy team to update system technology and input wizard of the Marketing Review Center.
Marketing Communications Manager
PointRoll
Conshohocken, PA
07.2006 - 12.2006
- Responsible for all corporate messaging, internal and external.
- Manage media efforts and projects of public relations agency.
- Wrote and implement marketing communications plans for specific products and projects including press releases, direct mail, event collateral materials and HTML components.
Director of Marketing
Hartstrings Children’s wear
Strafford, PA
03.2006 - 07.2006
- Responsible for all marketing, advertising and public relations functions company wide.
- Includes the management of $1M budget split equally between marketing and retail advertising.
International Marketing and Public Relations Manager
AND 1 Basketball Footwear & Apparel Co.
Paoli, PA
01.2000 - 01.2006
- Manage distributors’ marketing efforts including public relations, advertising, web and grassroots efforts.
- Manage $500,000 international marketing budget.
- Implement and manage public relations tactics and media efforts for AND 1 and its properties, The AND 1 Mix Tape Tour (“street” style basketball games), ESPN TV Show, Mix Tape DVD’s, footwear and apparel.
- Manage all media relations efforts and PR staff for the 30-city US and five-city European Mix Tape Tour. 2003 Media impressions total 10 million in print and 2 hours of television.
- Managed AND 1’s charity efforts of financial and product donations totaling over $1 million since 2000.
Account Executive / Program Manager
KB Consultants, Inc.
Philadelphia, PA
01.1998 - 01.2000
- Grew account base over 300%.
- Extensive event planning for all clients including media events and grand openings of several clients.
Account Executive
The Brownstein Group Advertising & Public Relations
Philadelphia, PA
01.1996 - 01.1998
- Managed accounts including AND 1 Basketball Footwear and Apparel, John Harvard’s Brew House and University of the Arts. Responsibilities entailed strategic market planning, media and community relations.
- Event planning and management included the Major League Baseball Pinnacle All Star Fan Fest, Major League Baseball’s five-day fan appreciation event in July of 1996.
Education
B.A. - Communications and Journalism
Shippensburg University
Skills
- Target market identification
- Data-driven decision making
- Key account management
- New business opportunities
Section name
- Bank of America
- Human Resources
- Re: 1400085098, Project Manager, Enterprise Marketing Strategy Team
- During my tenure at Bank of America I’ve had the opportunity to work with the Enterprise Marketing Strategy Team on several projects, including the update of the R3 review system to the Marketing Review Center a few years ago. I managed the project, in my current account executive role at Enterprise Creative Solutions, working with the ECS creative and technology team and Chris Cupero’s team to create a functional web site that simplified the input process as well as allowed for easier review of the submissions and tracking for risk and compliance.
- I have also worked with the EMTS team to create template newsletter communications about the various sites they manage. In addition to these projects I currently manage many advertising and communication assignments with varying degrees of complexity. As all projects at ECS need an AR approval, I still use the MRC system to walk clients through the submission process.
- I look forward to speaking with human resources and Chris about this opportunity with the Enterprise Marketing Strategy Team.
- Best
- Kristen Weil
Timeline
Senior Business Development Strategist
Healio Strategic Solutions
09.2015 - Current
Vice President, Enterprise Creative Solutions
Bank of America
01.2007 - Current
Marketing Communications Manager
PointRoll
07.2006 - 12.2006
Director of Marketing
Hartstrings Children’s wear
03.2006 - 07.2006
International Marketing and Public Relations Manager
AND 1 Basketball Footwear & Apparel Co.
01.2000 - 01.2006
Account Executive / Program Manager
KB Consultants, Inc.
01.1998 - 01.2000
Account Executive
The Brownstein Group Advertising & Public Relations
01.1996 - 01.1998
B.A. - Communications and Journalism
Shippensburg University