Summary
Overview
Work History
Skills
References
Timeline
Generic
Kristen E. Lorenz

Kristen E. Lorenz

Summary

Polished marketing professional with over 35 years of experience in the healthcare arena and the most recent 16 years dedicated to senior healthcare services including end of life care, in home health care and senior living placement assistance.

Overview

51
51
years of professional experience

Work History

Senior Consultant

Senior Care Authority
Marlton, NJ
06.2023 - Current
  • Providing advocacy for senior services and placement options for dementia care and continuum of care for in home services.

Senior Resource Specialist

Archer Brogan Elder Law
Marlton, NJ
12.2022 - 06.2023
  • Provide quidance to client caregivers for resources and solutions for senior living options, end of life care and community resources for their families who are facing challenges for related senior services.

Marketing/Care Coordinator

Always Best Care Home Health Agency
Marlton, NJ
09.2019 - 09.2022
  • `Met with families and clients to establish their needs for private duty, non-medical in home care `Coordinated care plan with Nursing Director `Maintained relationships with community healthcare providers such as hospice, physicians, hospital case managers, Assisted Living and rehab facilities for referrals of clients needing private duty care.
  • Increased agency staffing in Assisted Living communities by $4800 (140 billable hours/month) with average of 2-3 new monthly live-in clients/month

Community Educator

Acacia Hospice, Masonic Charity Foundation
Burlington, NJ
10.2008 - 09.2019
  • Pioneered startup of a new hospice program in Burlington and Camden Counties to introduce services of end of life care `Responsible for generating referrals of patients and families from physicians, hospital case managers, Assisted Living and Skilled Nursing facilities and rehab centers
  • Created service differentiators and programs to exceed competitive organizations in the arena of quality and family satisfaction and support throughout the grieving process
  • Accomplishments ` Over 11 years established Acacia Hospice as a well-recognized provider of end of life care in the healthcare community `Developed a Bridge Program; We Honor Veterans Program; Community Resource Program; Music and Memory Program and community Health Fairs to provide education on end of life, as well as CEU programs for healthcare RN’s and Social Workers

Hospital/Physician Representative

Vitas Innovative Hospice
Mt Laurel, NJ
05.2007 - 11.2008
  • Generated referrals/admissions to Vitas home care program with continued growth based on goals
  • Developed and strengthened loyal relationships with case managers, social workers and physicians
  • Achieved success in penetrating important areas within hospitals such as ICU; CCU; PCU; ED; cardiac and oncology floors; cardio pulmonary dept.; hospitalists and intensivists
  • Increased referral base by 80+ new referral sources including physicians, case managers, social workers
  • Increased home care admissions by 180%
  • Met and exceeded incentive goals; sometimes as much as 142%
  • Maintained census at In Patient Unit between 85%-100%;

Community Outreach Coordinator

Kennedy Radiology/Excalibur Medical Imaging, LLC
Cherry Hill, NJ
06.2004 - 03.2007
  • Expanded teleradiology component of Excalibur Medical Imaging on a national level with hospitals, imaging centers and medical practice
  • Promoted Excalibur’s presence through sponsorship and exhibits at national medical conferences
  • Secured nine hospital contracts to exclusively provide teleradiology services, generating $600,000 + in revenue
  • Recruited seven radiologists nationally to become independent contractors to increase teleradiology coverage

Director of Managed Care

Sterling Medical Services, Inc
Cherry Hill, NJ
11.1994 - 01.1996
  • Responsible for strategic development, marketing and contracting of comprehensive specialized disease management program to major HMO’s, PPO’s and all national healthcare providers
  • Coordinated national clinical specialty consulting team

Established 26 new contracts utilizing this program

Marketing Manager

Raytel Medical Imaging
Turnersville, NJ
04.1996 - 06.2004
  • Proactively developed, promoted and expanded radiology services to the medical and residential communities of Gloucester/Camden counties
  • Increased referral base by 540 physicians
  • Increased scan volume by 295%
  • Increased capitation dollars by 275%
  • Increased capitation physicians by 220%
  • Obtained provider Status for most major HMO’s, PPO’s and managed care plans
  • Increased net revenue by 150% ($1,170,345)
  • Launched OPEN MRI and DEXA Scan modalities
  • Performed comprehensive feasibility survey for Woodbury MRI center with successful grand opening

Account Manager

NMC Homecare, National Medical Care Inc
Anaheim, Waltham, CA, MA
01.1992 - 01.1994
  • Marketed high tech, multi-disciplinary home infusion and respiratory therapy services to physician specialists and hospital discharge planners
  • Achieved strong name recognition for NMC in competitive Orange County territory with annual base infusion sales of $900K

Territory Sales Manager/Western Regional Sales Trainer

NTRON International Sales
San Rafael, CA
01.1986 - 01.1990
  • Marketed medical instrumentation for acute, chronic and post-surgical pain management and physical therapy to hospitals (ER, OR, orthopedic, physical medicine), HMO’s, pain clinics, physical therapy clinics, orthopedic and neurological surgeons, sports medicine clinics, rehab centers and emergency centers
  • Pioneered virgin territory to annual sales of $350K
  • Trained new representatives in existing territories
  • Instrumental in restructuring entire corporate training program in 1987.

Alternate Care Sales Specialist

General Medical Corporation
Carson, CA
01.1990 - 01.1992
  • Represented over 1800 manufacturers in the distribution of medical/surgical supplies and equipment to primary care practices and surgery centers and hospitals
  • Successfully established General Medical as a major contender in the Riverside/Palm Springs territory, generating annual sales of $400K.

Senior Pharmaceutical Sales Representative/District Sales Manager

Mead Johnson & Company
Evansville, IN
01.1973 - 01.1986
  • Marketed highly competitive pharmaceutical lines to physicians, pharmacists, and key hospital personnel
  • Established formulary status of these products at the institutional level and in the HMO setting
  • Generated $25,000/month retail and hospital sales
  • Increased market share 63% and dollar increase 48% in 1985
  • Winner of 1985 Masters Tournament of Champions—one of western region’s 10 top reps in dollar and percent increase.

Skills

  • Compassionate ambassador of seniors and their families
  • Professional decorum and ethics to create respected image
  • Proficient in CRM for accurate tracking/documentation of referral sources and key accounts
  • Develop and maintain strong relationships by offering differentiators of services
  • Identify patient and family needs and goals for senior care and safety
  • Conduct In-Service Programs for lay and professional community
  • Organize Professional, community, networking and fundraising events
  • Community Education Speaker

References

REFERENCES: AVAILABLE UPON REQUEST

Timeline

Senior Consultant

Senior Care Authority
06.2023 - Current

Senior Resource Specialist

Archer Brogan Elder Law
12.2022 - 06.2023

Marketing/Care Coordinator

Always Best Care Home Health Agency
09.2019 - 09.2022

Community Educator

Acacia Hospice, Masonic Charity Foundation
10.2008 - 09.2019

Hospital/Physician Representative

Vitas Innovative Hospice
05.2007 - 11.2008

Community Outreach Coordinator

Kennedy Radiology/Excalibur Medical Imaging, LLC
06.2004 - 03.2007

Marketing Manager

Raytel Medical Imaging
04.1996 - 06.2004

Director of Managed Care

Sterling Medical Services, Inc
11.1994 - 01.1996

Account Manager

NMC Homecare, National Medical Care Inc
01.1992 - 01.1994

Alternate Care Sales Specialist

General Medical Corporation
01.1990 - 01.1992

Territory Sales Manager/Western Regional Sales Trainer

NTRON International Sales
01.1986 - 01.1990

Senior Pharmaceutical Sales Representative/District Sales Manager

Mead Johnson & Company
01.1973 - 01.1986
Kristen E. Lorenz