Summary
Overview
Work History
Education
Skills
Timeline
Generic

Kristin Giacoman, RN,BSN,MSN

Frisco,TX

Summary

Exceptional People Leader with experience managing 1st & 2nd line Leaders across Commercial Sales, Medical, Market Access, Reimbursement and Nurse Educator teams.

Overview

2025
2025
years of professional experience

Work History

Medical Regional Strategy Director (MRSD)

GENENTECH
Remote
06.2022 - Current
  • Increased organizational efficiency across different Cross-Portfolio Teams by streamlining processes and implementing new systems
  • Collaborate with matrix partners (Squad/Network/CMG)
  • Led organizational change initiatives, resulting in a more agile and responsive workforce
  • Work across payer landscape National/Regional & IDN
  • Built Leadership Development program for 1st/2nd line leaders across customer engagement & HBA
  • Launch Lead for 2 key launches across Immunology (Xolair) and Neurology (Zunovo)

Sr. Regional Field Director, MSL's

GENENTECH
Remote
05.2020 - 06.2022
  • Leading a team of 8 MSL's across the West & Central Regions to deliver scientific data to HCPs
  • Executing on the Strategic Medical Strategy Cross-portfolio while collaborating across USMA, Marketing & Commercial teams
  • Building strong KOL relationships across Ecosystems and removing obstacles for customers to deliver therapy to patients
  • Key member of various projects such as Insights Evolution, Community of Practice, Team Portal, Analytics, Personas, g-Mind, AI and Veeva

Regional Sales Manager

BAYER PRECISION ONCOLOGY
Remote
07.2019 - 05.2020
  • Leading an award winning team of 10 Account Managers across the Southwest focusing on Pan-Tumor NTRK Biomarker
  • Sales Team focuses on P&T formulary/Pathway > 80% Academic Accounts, Pediatric Hospitals, VA, KP
  • Coaching sales team on treatment landscapes across multiple tumor types as well as NGS modalities
  • Instrumental in leading across-functional Texas Oncology Taskforce

Regional Director West, Patient Services & Access

NOVARTIS
Dallas,TX
08.2017 - 06.2019
  • 1st and 2nd line leadership for a team of five Regional Managers and 45+ Field Reimbursement Managers, Access/HEOR and Nurse Educators by providing an outstanding customer experience and ensuring alignment between brand strategy and patient satisfaction. Managed >50+.
  • Ensuring effective transition during launch of Field Reimbursement Team deployment and HUB, ESPN and SP alignment in Immunology & Neurology launches
  • Challenging the status quo to enable change and empowerment
  • CEO Culture Award 2019

Area General Manager

MERRIMACK (Acquired By Ipsen)
West Coast
08.2015 - 08.2017
  • Buildout of Launch Partner Team responsible for Onivyde launch for Pancreatic/GIST IV drug
  • Instrumental in setting vision and rules of engagement at launch
  • Cross-functional tactical roll-out of KOL Ad Boards/Speaker programs and leverage key relationships with GI Oncologists
  • Developed Analytics tools to help Medical/Clinical Partner team decipher Health Economics and correlations to key customers
  • Strat Plan, Medical Advisory Board and Pathways Committee

Regional Director, Therapy & Market Development

SUNSHINE HEART
Eden Prairie, MN
01.2014 - 08.2015
  • Reporting to SVP Medical for a start-up Cardiac Surgery company with a Class III Med device focusing on the CHF/VAD space with focus on the Cardiac Surgery and Cath-Lab markets
  • Managed thru FDA halt of study and later entire program, CEO and board hostile takeover, lost funding and later downsizing
  • C-Suite and Director level presentations to show P & L of bringing a CHF/VAD and Research program into their facility,
  • Trial initiation, training and pull-through for major Academic Cardiac Surgery programs. 95% SIV success

Regional Business Director

BIOCOMPATIBLES BTG(Acquired by Boston Scientific)
09.2011 - 01.2014
  • Reporting to VP of Sales for a start-up Interventional Oncology company focusing on Liver/m-CRC and Rare GIST cancer
  • One of Two initial Directors hired to build-out initial sales force and management of a team of 40 Reps
  • Managed acquisition of two business units in Chemo-embolic/Brachytherapy space, Managed 2 launches
  • National Payer/IDN/GPO negotiations responsibility
  • Distributor buildout and Payor Relationships as well as C-suite for Med Device/Drug Combo product
  • Annual sales growth Year One-156% and Year Two-128%, 2013-President's Club Division and top Regions award

Regional Director

ST JUDE MEDICAL (Acquired by Abbott)
01.2005 - 09.2011
  • 1st and 2nd line management responsibility for a team of 45+ selling into Cath-Lab. Pacemakers, Heart Valves, closure devices and Ensite Ablation system
  • Managed West Field Medical Team (FCE CPIE Division)
  • Selected for Management Development Ad Board
  • In five years grew business from $25 million to over $145 million in CRM alone
  • Corporate Accounts responsibility. President's Club-2006/2008 and Circle of Excellence 2005/2007

Senior Sales Representative

GUIDANT (Acquired by Boston Scientific)
01.2000 - 01.2005
  • Individual contributor supporting Pacemaker and ICD cases in OR and Cath-Lab. In three years grew territory from $400,000 to $4.8 million. Over 120% to plan growth X 3 Years, Rookie of Year Award 2003

Cardiac & Stroke Specialty Representative

CENTOCOR (Acquired by J&J)
04.1999 - 01.2000

Sales Representative

TAP PHARMACEUTICALS (TAKEDA-ABBOTT)
03.1997 - 04.1999

Rare Disease, Orphan Space, GI

Registered Nurse-ICU (Cardiac & BMT Transplant)

BAYLOR UNIVERSITY MED CENTER
1992 - 1997

Education

Executive MBA Certificate - Genentech Lead Program

Columbia Business School
2024

MBA - CERTIFICATION

University of Texas At Austin
2010

Master of Science - REGISTERED NURSE-Texas RN License Current #602971

Texas Woman's University
1992

Skills

  • Strong clinical knowledge
  • Coach and Mentor
  • Visionary leader
  • Change Management
  • Strong interpersonal skills
  • Strategic Vision
  • Delivers on execution & outcomes
  • Cross-matrix collaboration

Timeline

Medical Regional Strategy Director (MRSD)

GENENTECH
06.2022 - Current

Sr. Regional Field Director, MSL's

GENENTECH
05.2020 - 06.2022

Regional Sales Manager

BAYER PRECISION ONCOLOGY
07.2019 - 05.2020

Regional Director West, Patient Services & Access

NOVARTIS
08.2017 - 06.2019

Area General Manager

MERRIMACK (Acquired By Ipsen)
08.2015 - 08.2017

Regional Director, Therapy & Market Development

SUNSHINE HEART
01.2014 - 08.2015

Regional Business Director

BIOCOMPATIBLES BTG(Acquired by Boston Scientific)
09.2011 - 01.2014

Regional Director

ST JUDE MEDICAL (Acquired by Abbott)
01.2005 - 09.2011

Senior Sales Representative

GUIDANT (Acquired by Boston Scientific)
01.2000 - 01.2005

Cardiac & Stroke Specialty Representative

CENTOCOR (Acquired by J&J)
04.1999 - 01.2000

Sales Representative

TAP PHARMACEUTICALS (TAKEDA-ABBOTT)
03.1997 - 04.1999

MBA - CERTIFICATION

University of Texas At Austin

Registered Nurse-ICU (Cardiac & BMT Transplant)

BAYLOR UNIVERSITY MED CENTER
1992 - 1997

Executive MBA Certificate - Genentech Lead Program

Columbia Business School

Master of Science - REGISTERED NURSE-Texas RN License Current #602971

Texas Woman's University
Kristin Giacoman, RN,BSN,MSN