Exceptional People Leader with experience managing 1st & 2nd line Leaders across Commercial Sales, Medical, Market Access, Reimbursement and Nurse Educator teams.
Overview
27
27
years of professional experience
Work History
Executive Director, Cross Portfolio Strategy
GENENTECH
06.2022 - Current
Increased organizational efficiency across different Cross-Portfolio Teams by streamlining processes and implementing new systems across customer engagement (AI Veeva, Insights dashboard, Outcomes based account planning, Best Practice Vault)
Collaborate with matrix business partners
Developed strategic partnerships with key stakeholders to expand organizational reach and influence
Work across payer landscape National/Regional & IDN
Implemented innovative marketing strategies to raise brand awareness and drive revenue growth
Built Leadership Development program for 1st/2nd line leaders across customer engagement & HBA
Launch Lead for 3 key launches across Stroke/CD, Immunology/Heme and Multiple Sclerosis
Sr. Regional Field Director, MSL's
GENENTECH
05.2020 - 06.2022
Leading a team of 10 MSL's across the West & Mountain West Regions to deliver scientific data to HCPs
Executing on the Strategic Medical Strategy Cross-portfolio while collaborating across USMA, Marketing & Commercial teams
Building strong KOL relationships across Ecosystems and removing obstacles for customers to deliver therapy to patients
Key member of various projects such as Insights Evolution, Community of Practice, Team Portal, Analytics, AI and Veeva
National Director Strategic Account Managers
BAYER PRECISION ONCOLOGY
07.2019 - 05.2020
Leading a team of 28 Sales Directors across the Southwest focusing on Pan-Tumor NTRK indication with specific emphasis in solid tumors as well as a Rare Hematology IV product
Strong understanding of NGS & Biomarker testing
Sales Team focuses on P&T formulary > 80% Academic Accounts, Pediatric Hospitals, VA and Super Groups, building KOL relationships, C-suite and Population Health
Coaching and upskilling team on treatment landscapes across multiple tumor types as well as NGS testing modalities
Instrumental in leading across-functional Texas Oncology Taskforce to build Bayer portfolio relationship across Corporate TXO
Currently top #2-5 Vitrakvi Accounts in the Country in Southwest Region (MDA, Dallas & TX Children's, UTSA, TXO, VA), #1% to plan
Regional Director West, Patient Services & Access
Novartis Corporation
08.2017 - 06.2019
Creating a strategic vision and culture of accountability for a team of four Regional Managers and 45+ Field Reimbursement Managers, Access/HEOR and Nurse Educators by providing an outstanding customer experience and ensuring alignment between brand strategy and patient satisfaction. Managed >50+.
Ensuring effective transition during launch of Field Reimbursement Team deployment and HUB, ESPN and SP alignment in Immunology & Neurology launches
Challenging the status quo to enable change and empowerment
Collaborating with internal stakeholders of Sales, Medical, Mktg, Sr Leadership,Training, Operations and NAM/SAM teams
CEO Culture Award 2019
Area General Manager
MERRIMACK (Acquired By Ipsen)
08.2015 - 08.2017
Buildout of Launch Team in the West responsible for launch of Pancreatic/GIST IV drug
Instrumental in setting vision and rules of engagement at launch
Assisted Medical Marketing with Patient Education Pieces
Worked with CRA's on enrollment and PI Development PH II Studies
Built standard response letters for Medical Inquiries and filtered Investigator Initiated Studies into HQ Medical
Cross-functional tactical roll-out of KOL Ad Boards/Speaker programs and leverage key relationships with GI Oncologists
Developed Analytics tools to help Medical/Clinical Partner team decipher Health Economics and correlations to key customers
Strat Plan, Medical Advisory Board and Pathways Committee
Regional Director, Therapy & Market Development
SUNSHINE HEART
01.2014 - 09.2015
Reporting to SVP Strategic Operations & Enrollment Medical for a start-up Cardiac Surgery company with a Class III Med device focusing on the CHF/VAD space with focus on the Cardiac Surgery and Cath-Lab markets with a team of eight Clinical Reps
Managed thru FDA halt of study and later entire program, CEO and board hostile takeover, funding and later downsizing
C-Suite and Director level presentations to show P & L of bringing a CHF/VAD and Research program into their facility,
Trial initiation, training and pull-through for major Academic Cardiac Surgery programs. 95% SIV success in
Regional Business Director
BIOCOMPATIBLES (ACQUIRED BY BOSTON SCIENTIFIC)
09.2011 - 01.2014
Reporting to VP of Sales for a start-up Interventional Oncology company focusing on Liver and Rare GIST cancer
One of Two initial Directors hired to build-out initial sales force and management of a team of 40 Reps from TX to CA
Managed acquisition of two business units in Chemo-embolic/Brachytherapy space, Managed 2 launches
National Payer/IDN/GPO responsibility for half the country
Distributor buildout and Payor Relationships as well as C-suite for Med Device/Drug Combo product
Annual sales growth Year One-156% and Year Two-128%, 2013-President's Club Division and top Regions award
Regional Director
ST JUDE MEDICAL (ACQUIRED BY ABBOTT)
01.2005 - 09.2011
1st and 2nd line management responsibility for a team of 45+ selling into Cath-Lab. Pacemakers, Heart Valves, closure devices and Ensite Ablation system
Managed West Field Medical Team (FCE CPIE Division)
Selected for Management Development Ad Board
In five years grew business from $25 million to over $145 million in CRM alone
Corporate Accounts responsibility. President's Club-2006/2008 and Circle of Excellence 2005/2007
Senior Sales Representative
GUIDANT (ACQUIRED BY BOSTON SCIENTIFIC)
01.2001 - 01.2005
Individual contributor supporting Pacemaker and ICD cases in OR and Cath-Lab. In three years grew territory from $400,000 to $4.8 million. Over 120% to plan growth X 3 Years, Rookie of Year Award 2003
Cardiac & Stroke Specialty Representative
CENTOCOR (ACQUIRED BY J&J)
04.1999 - 01.2001
Sales Representative
TAP PHARMACEUTICALS (TAKEDA-ABBOTT)
03.1997 - 04.1999
Rare Disease, Orphan Space, Fertility
Registered Nurse-CVICU/BONE MARROW TRANSPLANT UNIT
BAYLOR UNIVERSITY MED CENTER
1992 - 1997
Education
Executive MBA Certificate - Genentech Lead Program
Columbia Business School
New York, NY
2024
MBA - CERTIFICATION
University of Texas At Austin
Austin, TX
2010
Master of Science - REGISTERED NURSE-Texas RN License Current #602971
Texas Woman's University
Denton, TX
Skills
Strong clinical knowledge
Coach and Mentor
Visionary leader
Change Management
Strong interpersonal skills
Strategic Vision
Delivers on execution & outcomes
Cross-matrix collaboration
Timeline
Executive Director, Cross Portfolio Strategy
GENENTECH
06.2022 - Current
Sr. Regional Field Director, MSL's
GENENTECH
05.2020 - 06.2022
National Director Strategic Account Managers
BAYER PRECISION ONCOLOGY
07.2019 - 05.2020
Regional Director West, Patient Services & Access
Novartis Corporation
08.2017 - 06.2019
Area General Manager
MERRIMACK (Acquired By Ipsen)
08.2015 - 08.2017
Regional Director, Therapy & Market Development
SUNSHINE HEART
01.2014 - 09.2015
Regional Business Director
BIOCOMPATIBLES (ACQUIRED BY BOSTON SCIENTIFIC)
09.2011 - 01.2014
Regional Director
ST JUDE MEDICAL (ACQUIRED BY ABBOTT)
01.2005 - 09.2011
Senior Sales Representative
GUIDANT (ACQUIRED BY BOSTON SCIENTIFIC)
01.2001 - 01.2005
Cardiac & Stroke Specialty Representative
CENTOCOR (ACQUIRED BY J&J)
04.1999 - 01.2001
Sales Representative
TAP PHARMACEUTICALS (TAKEDA-ABBOTT)
03.1997 - 04.1999
Registered Nurse-CVICU/BONE MARROW TRANSPLANT UNIT
BAYLOR UNIVERSITY MED CENTER
1992 - 1997
Executive MBA Certificate - Genentech Lead Program
Columbia Business School
MBA - CERTIFICATION
University of Texas At Austin
Master of Science - REGISTERED NURSE-Texas RN License Current #602971