Summary
Overview
Work History
Education
Skills
Timeline
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KRISTIN GIACOMAN, RN, MSN

Frisco,TX

Summary

Exceptional People Leader with experience managing 1st & 2nd line Leaders across Commercial Sales, Medical, Market Access, Reimbursement and Nurse Educator teams.


Overview

27
27
years of professional experience

Work History

Executive Director, Cross Portfolio Strategy

GENENTECH
06.2022 - Current
  • Increased organizational efficiency across different Cross-Portfolio Teams by streamlining processes and implementing new systems across customer engagement (AI Veeva, Insights dashboard, Outcomes based account planning, Best Practice Vault)
  • Collaborate with matrix business partners
  • Developed strategic partnerships with key stakeholders to expand organizational reach and influence
  • Work across payer landscape National/Regional & IDN
  • Implemented innovative marketing strategies to raise brand awareness and drive revenue growth
  • Built Leadership Development program for 1st/2nd line leaders across customer engagement & HBA
  • Launch Lead for 3 key launches across Stroke/CD, Immunology/Heme and Multiple Sclerosis

Sr. Regional Field Director, MSL's

GENENTECH
05.2020 - 06.2022
  • Leading a team of 10 MSL's across the West & Mountain West Regions to deliver scientific data to HCPs
  • Executing on the Strategic Medical Strategy Cross-portfolio while collaborating across USMA, Marketing & Commercial teams
  • Building strong KOL relationships across Ecosystems and removing obstacles for customers to deliver therapy to patients
  • Key member of various projects such as Insights Evolution, Community of Practice, Team Portal, Analytics, AI and Veeva

National Director Strategic Account Managers

BAYER PRECISION ONCOLOGY
07.2019 - 05.2020
  • Leading a team of 28 Sales Directors across the Southwest focusing on Pan-Tumor NTRK indication with specific emphasis in solid tumors as well as a Rare Hematology IV product
  • Strong understanding of NGS & Biomarker testing
  • Sales Team focuses on P&T formulary > 80% Academic Accounts, Pediatric Hospitals, VA and Super Groups, building KOL relationships, C-suite and Population Health
  • Coaching and upskilling team on treatment landscapes across multiple tumor types as well as NGS testing modalities
  • Instrumental in leading across-functional Texas Oncology Taskforce to build Bayer portfolio relationship across Corporate TXO
  • Currently top #2-5 Vitrakvi Accounts in the Country in Southwest Region (MDA, Dallas & TX Children's, UTSA, TXO, VA), #1% to plan

Regional Director West, Patient Services & Access

Novartis Corporation
08.2017 - 06.2019
  • Creating a strategic vision and culture of accountability for a team of four Regional Managers and 45+ Field Reimbursement Managers, Access/HEOR and Nurse Educators by providing an outstanding customer experience and ensuring alignment between brand strategy and patient satisfaction. Managed >50+.
  • Ensuring effective transition during launch of Field Reimbursement Team deployment and HUB, ESPN and SP alignment in Immunology & Neurology launches
  • Challenging the status quo to enable change and empowerment
  • Collaborating with internal stakeholders of Sales, Medical, Mktg, Sr Leadership,Training, Operations and NAM/SAM teams
  • CEO Culture Award 2019

Area General Manager

MERRIMACK (Acquired By Ipsen)
08.2015 - 08.2017
  • Buildout of Launch Team in the West responsible for launch of Pancreatic/GIST IV drug
  • Instrumental in setting vision and rules of engagement at launch
  • Assisted Medical Marketing with Patient Education Pieces
  • Worked with CRA's on enrollment and PI Development PH II Studies
  • Built standard response letters for Medical Inquiries and filtered Investigator Initiated Studies into HQ Medical
  • Cross-functional tactical roll-out of KOL Ad Boards/Speaker programs and leverage key relationships with GI Oncologists
  • Developed Analytics tools to help Medical/Clinical Partner team decipher Health Economics and correlations to key customers
  • Strat Plan, Medical Advisory Board and Pathways Committee

Regional Director, Therapy & Market Development

SUNSHINE HEART
01.2014 - 09.2015
  • Reporting to SVP Strategic Operations & Enrollment Medical for a start-up Cardiac Surgery company with a Class III Med device focusing on the CHF/VAD space with focus on the Cardiac Surgery and Cath-Lab markets with a team of eight Clinical Reps
  • Managed thru FDA halt of study and later entire program, CEO and board hostile takeover, funding and later downsizing
  • C-Suite and Director level presentations to show P & L of bringing a CHF/VAD and Research program into their facility,
  • Trial initiation, training and pull-through for major Academic Cardiac Surgery programs. 95% SIV success in

Regional Business Director

BIOCOMPATIBLES (ACQUIRED BY BOSTON SCIENTIFIC)
09.2011 - 01.2014
  • Reporting to VP of Sales for a start-up Interventional Oncology company focusing on Liver and Rare GIST cancer
  • One of Two initial Directors hired to build-out initial sales force and management of a team of 40 Reps from TX to CA
  • Managed acquisition of two business units in Chemo-embolic/Brachytherapy space, Managed 2 launches
  • National Payer/IDN/GPO responsibility for half the country
  • Distributor buildout and Payor Relationships as well as C-suite for Med Device/Drug Combo product
  • Annual sales growth Year One-156% and Year Two-128%, 2013-President's Club Division and top Regions award

Regional Director

ST JUDE MEDICAL (ACQUIRED BY ABBOTT)
01.2005 - 09.2011
  • 1st and 2nd line management responsibility for a team of 45+ selling into Cath-Lab. Pacemakers, Heart Valves, closure devices and Ensite Ablation system
  • Managed West Field Medical Team (FCE CPIE Division)
  • Selected for Management Development Ad Board
  • In five years grew business from $25 million to over $145 million in CRM alone
  • Corporate Accounts responsibility. President's Club-2006/2008 and Circle of Excellence 2005/2007

Senior Sales Representative

GUIDANT (ACQUIRED BY BOSTON SCIENTIFIC)
01.2001 - 01.2005
  • Individual contributor supporting Pacemaker and ICD cases in OR and Cath-Lab. In three years grew territory from $400,000 to $4.8 million. Over 120% to plan growth X 3 Years, Rookie of Year Award 2003

Cardiac & Stroke Specialty Representative

CENTOCOR (ACQUIRED BY J&J)
04.1999 - 01.2001

Sales Representative

TAP PHARMACEUTICALS (TAKEDA-ABBOTT)
03.1997 - 04.1999

Rare Disease, Orphan Space, Fertility

Registered Nurse-CVICU/BONE MARROW TRANSPLANT UNIT

BAYLOR UNIVERSITY MED CENTER
1992 - 1997

Education

Executive MBA Certificate - Genentech Lead Program

Columbia Business School
New York, NY
2024

MBA - CERTIFICATION

University of Texas At Austin
Austin, TX
2010

Master of Science - REGISTERED NURSE-Texas RN License Current #602971

Texas Woman's University
Denton, TX

Skills

  • Strong clinical knowledge
  • Coach and Mentor
  • Visionary leader
  • Change Management
  • Strong interpersonal skills
  • Strategic Vision
  • Delivers on execution & outcomes
  • Cross-matrix collaboration

Timeline

Executive Director, Cross Portfolio Strategy

GENENTECH
06.2022 - Current

Sr. Regional Field Director, MSL's

GENENTECH
05.2020 - 06.2022

National Director Strategic Account Managers

BAYER PRECISION ONCOLOGY
07.2019 - 05.2020

Regional Director West, Patient Services & Access

Novartis Corporation
08.2017 - 06.2019

Area General Manager

MERRIMACK (Acquired By Ipsen)
08.2015 - 08.2017

Regional Director, Therapy & Market Development

SUNSHINE HEART
01.2014 - 09.2015

Regional Business Director

BIOCOMPATIBLES (ACQUIRED BY BOSTON SCIENTIFIC)
09.2011 - 01.2014

Regional Director

ST JUDE MEDICAL (ACQUIRED BY ABBOTT)
01.2005 - 09.2011

Senior Sales Representative

GUIDANT (ACQUIRED BY BOSTON SCIENTIFIC)
01.2001 - 01.2005

Cardiac & Stroke Specialty Representative

CENTOCOR (ACQUIRED BY J&J)
04.1999 - 01.2001

Sales Representative

TAP PHARMACEUTICALS (TAKEDA-ABBOTT)
03.1997 - 04.1999

Registered Nurse-CVICU/BONE MARROW TRANSPLANT UNIT

BAYLOR UNIVERSITY MED CENTER
1992 - 1997

Executive MBA Certificate - Genentech Lead Program

Columbia Business School

MBA - CERTIFICATION

University of Texas At Austin

Master of Science - REGISTERED NURSE-Texas RN License Current #602971

Texas Woman's University
KRISTIN GIACOMAN, RN, MSN