KRISTIN HAIN
Cincinnati,USA
Summary
I'm a senior business development leader with a track record of building new markets, securing sole-source and no-bid contract pathways, and closing complex, high-value deals across education, healthcare, hospitality, government, and A&D. I specialize in identifying market gaps, navigating regulatory and procurement complexity, and turning those insights into scalable, high-margin revenue streams. My strength is owning opportunities end to end-from strategy and stakeholder alignment through execution and long-term growth.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Market Director Interiors Group
Standard Textile
10.2020 - Current
- Built and scaled the Education market segment from zero to $3M in three years across K-12 and Higher Education by defining go-to-market strategy, securing key cooperative contracts, and driving targeted sales execution; exceeded annual revenue goals with 15–20% YoY growth since launch.
- Secured and manage a 5-year sole-source education contract through a competitive RFP process, establishing protected direct sales channels with limited competition and strong margin performance.
- Unlocked a California regulatory pathway through A&D engagement, achieving sole Division of State Architect approval for a flagship product in public new construction; secured master specifications within the state’s largest school districts, generating an $8M+ pipeline in under two years.
- Identified and commercialized a healthcare sustainability opportunity, leading four years of research, testing, customer validation, and enterprise pilot development to launch a first-of-its-kind cubicle curtain recycling program—now a core strategic growth initiative.
- Captured $1M in annual revenue through the TIPS cooperative contract, expanding the company’s footprint in the education sector.
- Directed execution of a VA IDIQ contract, positioning the company as one of only two approved interior product manufacturers and generating $1M–$3M annually at ~45% margins.
- Negotiated and secured a $1M no-bid purchase order with the University of Washington under a sole-source education agreement.
- Won four major RFPs with large higher education systems, driving post-award sales strategy that converted contract awards into multiple direct purchase orders.
- Partner with Product Line Strategy teams to translate market intelligence into product innovation, influencing development priorities and removing barriers to revenue growth.
- Drive national sales performance alongside field teams, strengthening competitive positioning, refining value messaging, and advancing complex, high-value opportunities.
- Lead cross-functional execution of enterprise programs, aligning IT, marketing, legal, consultative services, and installation teams to deliver integrated customer solutions.
- Cultivate executive-level relationships, engaging C-suite stakeholders to influence strategic decisions and secure long-term partnerships.
Interiors Group Manager
Standard Textile
02.2017 - 09.2020
- Created and presented AIA HSW-approved CEU programming focused on infection prevention and antimicrobial solutions, engaging industry professionals and positioning the company as a trusted resource in healthcare design.
- Collaborated with GPO partners, including Vizient and Premier, to align end users and A&D firms on large new construction projects, leveraging pipeline reporting to secure contract alignment and specifications for major capital projects.
- Pitched and led the company's largest wallcovering project, securing a direct, no-bid award for a major technology client.
- Managed a two-year engagement involving multiple design firms, overseeing design development, mockups, project management, and installation for a nearly $1M project.
Product and Design Consultant
Standard Textile
01.2015 - 01.2017
- Served as Product Expert for patented cubicle curtain systems at Standard Textile, directly contributing to a 25% increase in sales through targeted client training and product demonstrations.
- Conducted over 100 joint calls with field sales reps to educate the A&D community on the quality and cost benefits of our fabrics, contributing to a measurable increase in fabric and manufactured product sales while maintaining margins at or above 45%.
- Represented Standard Textile at industry associations such as IIDA and NEWH, and national tradeshows, enhancing brand visibility and generating over 50 new networking leads.
Marketing Manager / Territory Sales Manager
On the Right Track Systems, Inc
12.2008 - 12.2014
- Joined an early-stage startup with no existing sales and drove initial market entry for a patented cubicle curtain track system.
- Built early traction through cold calling, in-person demos, and end-to-end project execution across NYC-area hospitals, including on-site measuring and installation.
- Managed marketing and advertising initiatives, including ad creative and content development, resulting in enhanced sales collateral.
- Launched a CEU program for A&D firms that increased product specifications and market adoption, engaging over 50 participants.
- Relocated from NYC to Charlotte, NC, overseeing territory expansion from 4 to 8 states within 2 years by managing distribution partners and conducting targeted cold calls and sales pitches, resulting in increased regional revenue.
Education
Bachelors Degree - Marketing
Appalachain State University
Boone, NC08-2008
Skills
- Strategic Market & Go-to-Market Planning
- Business Development & Revenue Growth
- Executive-Level Relationship Management
- Contract Negotiation & Management
- RFP Strategy, Bidding & Procurement
- Competitive & Market Analysis
- Sales Strategy & Territory Development
- Sales Enablement & Team Training
- Cross-Functional Leadership
- Presentation Development & Executive Sales Delivery
- Construction & Pre-Design Market Expertise (Design-Build, Value Engineering)
- CRM & Industry Platforms (Salesforce, Dodge, Procore, ConstructConnect)
Affiliations
- NEWH Cincinnati Chapter, Board Member, 5 years
- NEWH, Member, 8 years
- Xaiver University, Leading Sustainable Change Certification
- IIDA, Member, 5 years
- Ivy Hills Golf Club, Board Member
Certification
Xaiver University - Leading Sustainable Change certification, Dec 2019
Title
Senior Director
Timeline
Market Director Interiors Group
Standard Textile
10.2020 - Current
Interiors Group Manager
Standard Textile
02.2017 - 09.2020
Product and Design Consultant
Standard Textile
01.2015 - 01.2017
Marketing Manager / Territory Sales Manager
On the Right Track Systems, Inc
12.2008 - 12.2014
Bachelors Degree - Marketing
Appalachain State University