Kristin Parson
Hebron,KY
Summary
Seasoned and successful account executive bringing 20+ years of experience in the transportation industry. Business Development Manager skilled in growing sales and improving stakeholder relations. Strategically-minded in capturing new business and leveraging dynamic market opportunities. Accomplished in exceeding targets with results-driven approach.
Overview
9
9
years of professional experience
Work History
Business Development Manager
Elwood Staffing
Florence, KY
11.2022 - Current
- Daily prospecting to seek out new clients in need of assistance with their staffing needs.
- Maintain minimum target list of 25 clients
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Work with operations team to determine where we can most efficiently and effectively fill associates with clients
- Facilitated business by implementing practical networking techniques.
- Enter activity on daily basis for continued follow up on perspective client.
- Branch works to have minimum of so many hours per week being filled.
- Partner with Elwood Professional to be more of a consultative sell. Selling not only temp-to-hire and direct hire but our Professional, salaried, type positions as well.
Account Executive
XPO Logistics
Walton, KY
05.2019 - 10.2021
- Bolstered communication with clients to understand their needs and where they may be having pain points
- Exceeded monthly revenue goals
- On average I achieved 125% of goal attainment each month in 2021
- Worked closely with existing clients to uncover potential areas of service expansion as well as finding other services that they may have needed such as guaranteed, inbound, and Canada
- Attended Sales Essentials, Sales Methodology and other web meetings that were to help account executives in negotiating and closing sales
- Engaged in email, phone calls and cold call prospecting to increase lead generation efforts
- Prepared for client meetings by anticipating questions and bottlenecks
- Managed an assigned territory with at least 200 customers
- Maintained a list of 20 target accounts.
- Executed successful sales strategies to convert leads into customers
Account Manager
Southeastern Freight Lines
Independence, KY
07.2016 - 05.2019
- Conduct daily face-to-face customer visits to drive sales increases and support local sales in national and strategic accounts
- Act as champion for customers, working to provide them with cost-effective solutions
- Grow share of wallet within existing customer base as well as with new customers
- Grow overall market share within assigned territory
- Develop relationships vertically and horizontally within customer organizations
- Sold other services to customers such as small parcel auditing, partnership, international, and guaranteed
- Attended regional sales meetings every 6 months
- Worked directly under service center manager
- Community service projects were very important and there was basically no limit on how much or how many we engaged in
- Driver/sales meetings once weekly
- Ride with drivers was encouraged monthly.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals
Account Manager
Amstan Logistics
Hamilton, OH
09.2015 - 07.2016
- Managed assigned territory making daily face-to-face calls
- Set up appointments, in advance of two weeks, with decision makers
- Continuously nurtured relationships with customers with regular meetings, entertainment and lunches
- Negotiated rates and demonstrated how Managed TMS could allow customer's to retain full control of their transportation strategies, freight networks and carrier networks
- This in turn would obtain cost savings and ensure ongoing improvements
- Rather than focusing on day-to-day shipments customers could focus on driving strategy thus enabling their business to achieve distinct competitive advantage
- Minimum of 6 face-to-face calls per day. Prospect 20 accounts per week.
- Targeted LTL accounts primarily since that industry I had spent many years in
- This outside sales role was created to assist with not only growing their multimodal, TMS and international but to really have presence in the LTL market.
- Developed and implemented strategies to increase client retention
Account Executive
RAM Nationwide
Norwood , OH
01.2015 - 08.2015
- Established sales plan from book of business that previous account manager had
- Sold full truckload to customers with service area that covered 250 mile radius
- Prospected and had phone meetings with potential customers in lanes needing backhaul
- Performed daily tasks included follow up with customers, deal negotiating, cold calling, planning, face-to-face calls, networking, and staying in touch with operations manager
- Met on weekly basis with vice president, operations manager and their consultant to come up with new strategies to secure new and additional truckload business.
Account Manager
ABF Freight System
Westchester, OH
02.2014 - 01.2015
- Sold to all size companies such as manufacturers, distributors and big box retail vendors
- Would meet with all levels within organizations to secure new and additional business
- Grew new business within assigned sales territory
- Maintained expert knowledge of, and continually trained, on all supply chain services
- These services were both domestic and international
- Designed questioning techniques to develop new active accounts and increase market share within existing account base
- Attended regular sales and operations meetings
- Kept positive relationship with customer service personnel and drivers
- Planning, follow up, tracking and tracing, prospecting and face-to-face calls were all part of each day.
- Monitored and analyzed customer feedback to identify opportunities for improvement
Education
Some College (No Degree) - Business Management
University of SC/Spartanburg
Spartanburg, SCHigh School Diploma -
Sylvania Northview High School
Sylvania, OH05.1984
Skills
- Written & Verbal Communication Skills; CRM (Salesforce); Sales Reporting; Outside Sales; Negotiation;
- Relationship Building; Detail Oriented; Follow up
- Skilled at consultative type selling
- Strong in networking and researching to get ultimate decision maker
Timeline
Business Development Manager
Elwood Staffing
11.2022 - Current
Account Executive
XPO Logistics
05.2019 - 10.2021
Account Manager
Southeastern Freight Lines
07.2016 - 05.2019
Account Manager
Amstan Logistics
09.2015 - 07.2016
Account Executive
RAM Nationwide
01.2015 - 08.2015
Account Manager
ABF Freight System
02.2014 - 01.2015
Some College (No Degree) - Business Management
University of SC/Spartanburg
High School Diploma -
Sylvania Northview High School