Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Kristin Peterson

Summary

Dynamic Marketing Manager with a proven track record at Kidney & Hypertension Associates, excelling in digital marketing and team leadership. Spearheaded innovative campaigns, boosting brand awareness and sales through strategic planning and creative direction. Skilled in CRM management and cross-functional collaboration, achieving significant online engagement and fostering customer relationships.

Overview

19
19
years of professional experience

Work History

Marketing Manager

Kidney & Hypertension Associates
11.2005 - 02.2025
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Negotiated with vendors and service providers, securing favorable terms and supporting budget objectives.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.

Education

Bachelor of Arts - Communications

Southeastern Louisiana University
Hammond, LA
12-1997

Skills

  • Digital marketing
  • Social media marketing
  • Staff management
  • Customer relationship management (CRM)
  • Strategic planning
  • Creative direction
  • Brand development
  • Business development
  • CRM management

Accomplishments

  • Managed production of new company website from concept creation to launch.
  • Supported new CRM program that resulted in a 25% increase in customer engagement.

Timeline

Marketing Manager

Kidney & Hypertension Associates
11.2005 - 02.2025

Bachelor of Arts - Communications

Southeastern Louisiana University

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Kristin Peterson