Summary
Overview
Work History
Education
Skills
Timeline
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Kristin Saylor

Warsaw,IN

Summary

Strong analytical problem-solver with extensive experience in product sales and distribution. Possesses unmatched leadership and strategy skills to maximize company revenue. Expertise in management, marketing strategies and merchandising.

Overview

15
15
years of professional experience

Work History

Regional Director of Sales and Marketing

Trilogy Health Services
03.2020 - Current
  • Continuously keep all buildings in the region between 95% and 100% occupied.
  • Increased revenue enough to add two in-house dialysis centers and 100 new Villa's within my first year and a half.
  • Manage sales/marketing team of 45 employees.
  • Visit sites periodically to view service levels and adherence to global service standards.
  • Create regional sales plans and set territory quotas.
  • Attend weekly meetings to discuss and optimize strategies.
  • Establish ambitious sales targets, manage deployment strategies and develop go-to-market plans to capitalize on every revenue opportunity.
  • Coordinate full sales operations within the region.
  • Research and monitor customer needs, market trends and competitor activities.
  • Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
  • Connect with prospects through trade shows, cold calling and networking.
  • Collaborate with designers and editorial team on marketing materials.

Product Manager

Rotech Healthcare
01.2015 - 03.2020
  • Doubled Oxygen orders and tripled CPAP/BiPAP orders within my first 6 months.
  • Analyzed metrics to measure product performance.
  • Identified trends, areas of opportunity and potential improvements to drive ongoing business vision and optimization.
  • Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
  • Developed creative presentations, trend reports and product data sheets.
  • Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
  • Communicated effectively with team members to deliver updates on project milestones and deadlines.
  • Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
  • Collaborated with sales, marketing, and support teams to launch products on time and within budget.

Director of Marketing and Communications

CommuniCare Health Services
01.2009 - 01.2015
  • Increased occupancy from 42% to 100% within my first 8 months.
  • Created successful sales plans and set territory quotas.
  • Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
  • Promoted company by giving exciting and dynamic presentations to customers and referral sources.
  • Reviewed financial reports to identify potential issues, cost saving opportunities and significant departures from budget.
  • Represented company at various national and global events.
  • Monitored staff performance by actively engaging in and observing day-to-day activities.
  • Managed and mentored a sales/marketing team of 27 employees.
  • Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Connected with prospects through trade shows, cold calling and networking.

Education

MBA - Marketing

Indiana University Bloomington
Bloomington, IN
06.2024

Bachelor of Science - Business, Marketing and Management

Indiana University
Kokomo, IN
05.2020

Skills

  • Business Planning and Strategy
  • Product Vision and Strategy
  • Customer Relationship Management
  • Brand Building
  • Research and Trend Analysis
  • Project Planning
  • Teamwork and Collaboration

Timeline

Regional Director of Sales and Marketing

Trilogy Health Services
03.2020 - Current

Product Manager

Rotech Healthcare
01.2015 - 03.2020

Director of Marketing and Communications

CommuniCare Health Services
01.2009 - 01.2015

MBA - Marketing

Indiana University Bloomington

Bachelor of Science - Business, Marketing and Management

Indiana University

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Kristin Saylor