Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Kristina Byers

Kristina Byers

Summary

I am a dynamic finance professional on a journey to further enhance my skills through pursuing an MBA in Accounting. With a decade of experience in marketing, I bring a unique blend of financial acumen and strategic marketing expertise to the table.

πŸ” About Me: Driven by a passion for finance and armed with a solid foundation in marketing strategy, I am currently navigating the enriching terrain of academia to earn my MBA in Accounting. My career trajectory has been marked by a relentless pursuit of knowledge and a commitment to excellence in both finance and marketing domains.

πŸŽ“ Education and Professional Journey: I am currently immersed in the rigors of an MBA program, where I am cultivating a deep understanding of accounting principles and financial management. My prior decade in marketing has equipped me with a strategic mindset, data-driven decision-making capabilities, and a knack for innovative problem-solving.

πŸ’Ό Marketing Executive Background: With a successful decade-long career in marketing, I have championed numerous projects and campaigns that have driven brand visibility and revenue growth. My experience in crafting and executing marketing strategies has provided me with a unique perspective on how financial insights can be strategically leveraged to enhance overall business success.

πŸš€ Key Skills:

β€’ Financial Analysis

β€’ Strategic Marketing

β€’ Budgeting and Forecasting

β€’ Data-driven Decision Making

β€’ Project Management

β€’ Cross-functional Collaboration

β€’ Leadership and Team Building

🌐 Future Vision: My goal is to seamlessly and holistically integrate marketing and financial expertise in business operations. I aspire to leverage this dual skill set to drive financial strategies that align with overarching business goals, ensuring sustainable growth and success.

Let's connect and explore opportunities to collaborate, share insights, and build networks that transcend the boundaries of finance, marketing, and business development.

Overview

10
10
years of professional experience

Work History

Budget Specialist

St. Louis Community College-Bridgeton
Bridgeton, MO
09.2023 - Current
  • Analyzed financial data to identify discrepancies between budget and actual spending.
  • Provided regular updates on budget performance to senior management team.
  • Prepared presentations outlining budgetary forecasts for future years.
  • Advised stakeholders on financial matters related to budgeting processes.
  • Monitored changes in government regulations affecting budgets and expenditures.
  • Researched best practices for developing effective budget plans.
  • Participated in meetings with department heads to discuss budgetary concerns.
  • Developed policies and procedures for the review, approval and implementation of budgets.
  • Reviewed contracts, requisitions, invoices and other financial documents for accuracy prior to processing payments.
  • Provided guidance on fiscal planning issues related to new projects or initiatives.
  • Conducted internal audits of budgets to ensure compliance with organizational standards.
  • Supervised budget development and assisted in maintaining financial compliance.

Mortgage Loan Originator

Fifth Third Bank
04.2020 - 06.2022
  • Provided comprehensive mortgage loan advice and guidance to potential borrowers.
  • Researched and evaluated various loan products to determine the best fit for each customer.
  • Advised customers on their financial options, including credit repair services and refinancing opportunities.
  • Maintained a thorough knowledge of current lending regulations, policies, and procedures.
  • Reviewed borrower documents such as tax returns, bank statements, employment history. to verify accuracy and completeness.

Director of Marketing, Business Development and PR

The Secret Garden, LLC
Sulphur, LA
05.2016 - 08.2021
  • Developed and implemented strategic marketing plans to increase brand awareness, customer loyalty, and profitability.
  • Analyzed market trends and identified potential opportunities for business growth.
  • Conducted competitor analysis to identify strengths and weaknesses in the marketplace.
  • Established key performance indicators to measure success of marketing initiatives.
  • Created campaigns that generated leads through digital channels such as email, website optimization, SEO and SEM, social media platforms.
  • Developed pricing strategies for various product lines to maximize revenue potential while remaining competitive in the market.
  • Led trade shows and industry events to promote products or services.
  • Provided leadership in developing new business models that support organizational goals.
  • Negotiated contracts with third-party vendors for advertising placements.
  • Ensured compliance with applicable laws and regulations related to marketing activities.

Assistant Manager

Enterprise Rent-A-Car
Sulpur, LA
12.2016 - 03.2020
  • Assisted in the development of operational strategies to ensure efficient and productive operations.
  • Provided guidance and support to junior staff members on daily tasks, projects, and objectives.
  • Conducted regular performance reviews for employees to identify areas of improvement.
  • Developed a system for tracking inventory and ordering supplies as needed.
  • Managed customer service inquiries and complaints in a timely manner.
  • Analyzed data from surveys or feedback forms to identify opportunities for improvement.
  • Implemented new procedures or systems to improve efficiency within the organization.
  • Identified cost-saving measures that could be implemented without compromising quality standards.

Membership Service Supervisor

Sam's Club
Lake Charles, LA
03.2014 - 12.2016
  • Developed and implemented customer service initiatives to ensure members were provided with excellent service.
  • Conducted weekly meetings with staff to discuss performance, changes in policy and procedures, and customer feedback.
  • Monitored daily operations of the Membership Services Department ensuring compliance with established policies and procedures.
  • Resolved escalated customer complaints in a timely fashion while maintaining positive relationships with members.
  • Analyzed membership data to identify opportunities for improvement within the department.
  • Maintained accurate records of all membership transactions including payments received and renewals processed.

Education

MBA - Business Administration-Accounting

Southern New Hampshire University
Manchester, NH
12-2024

Bachelor of Science - Mass Communication Focus On PR

McNeese State University
Lake Charles, LA
05-2016

Skills

  • Variance Analysis
  • Stakeholder Communication
  • Budget Development
  • Revenue Forecasting
  • Financial Forecasting
  • Cost Control
  • Budget Planning
  • Partnership Development
  • Web Analytics
  • Customer Acquisition
  • Marketing Analytics
  • Cross-departmental Alignment
  • Regulatory Compliance
  • Financial Statements Preparation
  • Issues Resolution
  • Financial strategy management
  • Industry analysis experience
  • Portfolio assessment

Timeline

Budget Specialist

St. Louis Community College-Bridgeton
09.2023 - Current

Mortgage Loan Originator

Fifth Third Bank
04.2020 - 06.2022

Assistant Manager

Enterprise Rent-A-Car
12.2016 - 03.2020

Director of Marketing, Business Development and PR

The Secret Garden, LLC
05.2016 - 08.2021

Membership Service Supervisor

Sam's Club
03.2014 - 12.2016

MBA - Business Administration-Accounting

Southern New Hampshire University

Bachelor of Science - Mass Communication Focus On PR

McNeese State University
Kristina Byers