KRISTINA L. HAND
Mason City,Iowa
Summary
Goal-driven Marketing Consultant and Business Development Expert recognized for identifying opportunities that exceed revenue targets and expand account bases. Built market presence through creative strategies and collaborative client relationships. Visionary leader with experience in directing operations, managing teams, and establishing successful businesses through effective marketing and decisive leadership.
Overview
22
22
years of professional experience
Work History
Owner-Operator
Spruce Ave Flowers
Mason City, IA
10.2015 - Current
- Grew cut flowers for weddings, special occasions, and farmers markets, enhancing client experiences.
- Delivered tailored landscaping solutions that improved aesthetic appeal of outdoor spaces for local clients.
- Developed marketing strategies that increased brand visibility and attracted new customers.
Sales Consultant & stylist
Bliss Bridal & Formalwear
Mason City, IA
10.2015 - Current
- Assisted clients in selecting bridal gowns and formalwear based on preferences.
- Provided detailed product knowledge to enhance customer decision-making processes.
- Analyzed customer needs and identified solutions to meet their requirements.
- Handled customer inquiries and resolved issues to maintain satisfaction levels.
- Collaborated with team members to ensure seamless customer service experiences.
- Managed inventory levels, ensuring popular items were readily available for customers.
- Maintained store displays to create an inviting shopping atmosphere for customers.
Senior Account Executive
hibu (publisher of Yellowbook)
Ankeny, IA
05.2014 - 10.2015
- Motivated sales leader for North Central Iowa region, driving team performance and results
- Delivered quality marketing solutions to small and medium size businesses, enhancing client engagement
- Highly motivated sales and team leader for the North Central Iowa region
- Led Ankeny office in 2012 sales with highest renewal rate at 116% of objective and overall sales at 114% of objective
Associate Sales Manager
hibu (publisher of Yellowbook)
Ankeny, IA
04.2013 - 05.2014
Client Services Representative
hibu (publisher of Yellowbook)
Ankeny, IA
02.2011 - 08.2013
Client Services Consultant
hibu (publisher of Yellowbook)
Ankeny, IA
08.2012 - 04.2013
Motorclothes Manager/Retail Buyer
Harley Davidson of Mason City
Mason City, IA
02.2007 - 02.2011
- Buyer for all riding gear and general merchandise sold at the dealership
- Maintained inventory levels and increased profit margin.
- Exceeded sales goals in 2010, reaching the highest sales ever for the dealership
Outside Sales Representative
Springs Creative Products Group LLC
Rock Hill, SC
06.2007 - 01.2008
- Introduced and sold specialty fabric line to national retailers, expanding product reach
- Conducted sales trips across ten states, planning and organizing logistics for each journey.
- Developed relationships with clients to understand their product needs.
- Presented product solutions to potential customers in various markets.
- Conducted market research to identify new business opportunities.
Corporate Sales Representative
Insta-Graphic Systems
Cerritos, CA
10.2006 - 01.2007
- Sold custom heat transfers to enhance branding for customers in apparel and promotional products
- Delivered tailored product solutions to retail clients, addressing specific needs and improving customer satisfaction
- Cultivated relationships with clients to understand their corporate sales needs.
- Presented product solutions tailored to client specifications and requirements.
- Collaborated with marketing teams to align strategies and promotional materials.
Textile Sales Representative
Hyman Hendler & Sons, Inc.
Los Angeles, CA
08.2005 - 06.2006
- Traveled across 12 states to sell fabric to manufacturers, designers, and retailers, expanding market reach
- Generated $1M in annual sales through tailored strategies for diverse clientele
- Engaged customers to understand their needs and provide tailored solutions.
- Cultivated relationships with clients to enhance loyalty and repeat business.
- Demonstrated product features to educate customers on benefits and usage.
Showroom Assistant
Frazier-Lepore & Associates Inc.
Los Angeles, CA
11.2004 - 08.2005
- Organized showroom floor layout & assisted retail buyers in placing wholesale orders to enhance product visibility
- Assisted customers in selecting products and provided detailed information about features.
- Organized showroom displays to enhance product visibility and customer engagement.
- Managed inventory by tracking stock levels and restocking shelves as needed.
Fashion Merchandising Intern
BCBG Corporate Showroom
Los Angeles, CA
03.2005 - 06.2005
- Gained showroom sales experience through collaboration with an established account executive.
- Assisted in organizing merchandise displays for seasonal collections.
- Coordinated product samples for showroom presentations to enhance visual appeal.
- Supported inventory management by tracking stock levels and replenishments.
Education
Associate of Arts - Merchandise Marketing
Fashion Institute of Design and Merchandising
Los Angeles, CABachelor of Arts - Individual Studies
The University of Northern Iowa
Cedar Falls, IASkills
- Floral Design
- Marketing Strategy
- Sales
- Account Management
- Client Consultation
- Client Relationships
- Territory Management
- Project Management
- Staff Coordination
Community Service
- Farm to Fork Community Dinner + Healthy Harvest of North Iowa, Donated flower arrangements for the annual Harvest moon dinner benefiting local food producers, establishments and bringing the community together., 10/01/16
- Harley-Davidson of Mason City + American Cancer Society Fall Fashion Show, Directed, organized and produced two fall fashion shows that honored and benefited the local cancer society., 2009 and 2010
Education Certifications
- Farm to Fork Community Dinner + Healthy Harvest of North Iowa, Donated flower arrangements for the annual Harvest moon dinner benefiting local food producers, establishments and bringing the community together., 10/01/16
- Harley-Davidson of Mason City + American Cancer Society Fall Fashion Show, Directed, organized and produced two fall fashion shows that honored and benefited the local cancer society., 2009 and 2010
Timeline
Owner-Operator
Spruce Ave Flowers
10.2015 - Current
Sales Consultant & stylist
Bliss Bridal & Formalwear
10.2015 - Current
Senior Account Executive
hibu (publisher of Yellowbook)
05.2014 - 10.2015
Associate Sales Manager
hibu (publisher of Yellowbook)
04.2013 - 05.2014
Client Services Consultant
hibu (publisher of Yellowbook)
08.2012 - 04.2013
Client Services Representative
hibu (publisher of Yellowbook)
02.2011 - 08.2013
Outside Sales Representative
Springs Creative Products Group LLC
06.2007 - 01.2008
Motorclothes Manager/Retail Buyer
Harley Davidson of Mason City
02.2007 - 02.2011
Corporate Sales Representative
Insta-Graphic Systems
10.2006 - 01.2007
Textile Sales Representative
Hyman Hendler & Sons, Inc.
08.2005 - 06.2006
Fashion Merchandising Intern
BCBG Corporate Showroom
03.2005 - 06.2005
Showroom Assistant
Frazier-Lepore & Associates Inc.
11.2004 - 08.2005
Associate of Arts - Merchandise Marketing
Fashion Institute of Design and Merchandising
Bachelor of Arts - Individual Studies
The University of Northern Iowa