KRISTINA ROSE TAGLIENTE

Co-Founder, Co-Owner, & COO

Row Republic

Boston, MA

08.2018 - 10.2024

Company Overview: A high-intensity, low-impact rowing and strength training luxury boutique fitness studio with bootcamp-style classes
Built a rowing-based interval workout concept from scratch, and ran all operations.
Coordinated and executed structured punch list systems to enable timely pre-opening launch.
Designed brand and spearheaded social media presale, achieving revenue of $20,000+ within 72 hours.
Oversaw P&L management through the evaluation of sales trends, cost regulation, and optimized profitability during seasonal fluctuations.
Achieved a lifetime customer value of $5,496 through strategic cultural initiatives.
Recruited, hired, trained, and managed a team of 15, driving a hospitality-focused, member-centric service culture.
Created an operations manual to streamline onboarding, operations, and procedures to maintain consistent, high-end service.
Facilitated onboarding and trained new employees to achieve full operational status within 14 days.
Enhanced hospitality protocols to earn a top-tier net promoter score of 5/5.
Developed compensation structures for hourly employees in accordance with the studio’s budget, and executed payroll.
Drove industry-beating sales operations by revamping the sales process, incorporating more personalized client intake, and goal-setting.
Secured the highest percentage of monthly recurring revenue at 70% within Boston's boutique fitness sector.
Elevated lead conversion to 56% during post-Covid period, exceeding standard by 6%.
Drove 470% sales growth from 2021 to 2022, and 44% growth from 2022 to 2023.
Pioneered in-person lead generation strategies to foster relationships, reducing customer acquisition costs by 88%.
Conducted interviews with magazine and newspaper media to support inclusive, positive PR for the brand’s identity.
Introduced a socially-distanced popup fitness studio in Marriott Copley ballroom after lockdowns eased.