KRISTINA SALCIDO
Englewood,CO
Summary
Motivated Account Manager with a record of success in campaign stewardship. Highly organized and deadline driven. Excellent at multitasking and realigning priorities to fit varying timelines. Seeking to offer seven years of media pricing, planning, and execution experience as the newest member of your team.
Overview
7
7
years of professional experience
Work History
Digital Account Manager
KSE - Outdoor Sportsman Group
Denver, CO
03.2021 - Current
- Account stewardship on upwards of 50+ campaigns per quarter, with budgets up to $450k per deal
- Custom digital content coordination between editorial, social, and email marketing across the 20+ OSG owned sites
- Internal collaboration with social, marketing, email, and editorial teams to execute varying levels of sponsorship packages across all OSG owned mediums
- Start to finish planning, from initial client-facing RFP discussions, to campaign reporting and optimization, and final campaign wrap up.
- New hire training and account transitions as teams evolve
Ad Sales Planner
KSE - Outdoor Sportsman Group
11.2019 - 03.2021
- Internal collaboration with marketing to execute various sponsorships for linear blocks and linear facing tentpole events
- Creation of General Market campaigns start to finish for both endemic and non-endemic clients across the four OSG owned TV networks
- Entry and execution of all incoming orders for the Direct Response team
Lead Traffic Coordinator
Dish Network Corp
Englewood, CO
06.2017 - 11.2019
- Maintained weekly task management schedules for an eight person team
- Increased team efficiency by revamping training documents and implementing improved methodologies for the 160+ linear & addressable TV networks trafficked daily
- Led weekly team reviews for best practices and completed all new hire training
- Consulted as a panel member of all level 1 & 2 interviews
Education
Bachelor of Arts - English & Gender/Women's Studies
University of Denver
03.2016
Skills
- Project Management
- Time Management
- Campaign Performance Tracking
- Microsoft Office & Google G Suite
- Google Ad Manager
Timeline
Digital Account Manager
KSE - Outdoor Sportsman Group
03.2021 - Current
Ad Sales Planner
KSE - Outdoor Sportsman Group
11.2019 - 03.2021
Lead Traffic Coordinator
Dish Network Corp
06.2017 - 11.2019
Bachelor of Arts - English & Gender/Women's Studies
University of Denver
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