Kristina Schau
Atlanta,Georgia
Summary
Successfully scaled an advertising agency, achieving a monthly revenue of $10,000 by effectively managing client campaigns that average a monthly ad spend of $30,000. Focused Media Buyer with exceptional talents in presenting information to clients and planning strategic campaigns. A smart individual with the skills necessary to build and cultivate lasting business partnerships. Looking to tackle new challenges with an organization that appreciates talent in marketing.
Overview
1
1
year of professional experience
2
2
Certification
Work History
Social Media Ad Strategist
Ruby Bloom Media LLC
Atlanta , Georgia
2022.12 - Current
- Conducted research on competitors and their marketing activities.
- Identified key performance indicator metrics to measure the success of initiatives and campaigns.
- Negotiated contracts with vendors for services related to strategic projects.
- Performed cost analysis on potential investments or initiatives.
- Prepared reports outlining findings from data analysis efforts.
- Recommended new approaches based on best practices in the industry.
- Researched emerging technologies that could be leveraged for competitive advantage.
- Reviewed current processes to identify areas for improvement or optimization.
- Tracked performance of campaigns across multiple channels such as email, web, mobile.
- Utilized analytics tools to collect data on customer behavior patterns.
- Wrote content related to strategies such as white papers, blog posts, press releases.
- Established core metrics for projects based upon client needs.
- Improved search-related activities through ongoing analysis, experimentation or optimization tests.
- Set-up, utilized and optimization of data analytics tools for tracking visitors' behaviors.
Education
Master of Science - Engineering
12.2016
Bachelor of Science - Health & Safety Engineering
Skills
- Campaign Management
- Target Audience Analysis
- Media Expense Forecasting
- Proficient in Meta Software (Bossiness Suite, Ads Manager)
- Brand Development and Marketing
- CRM Systems
- Promotional Planning
- Contracts
- Sales Presentation Development
- Consultative Sales Techniques
- Cost Estimates
- B2B Sales
- Contract Negotiation
- Relationship Building and Management
- Pipeline Management
- Full-Cycle Sales Process
- Lead Generation
Certification
- Meta Blueprint Certification
- No Fluff Certification
References
References available upon request.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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