Kristine L. Ferreira
Summary
Passionate and driven healthcare professional with a solid track record achieving aggressive organizational goals to remain competitive and relevant in the ever changing market and landscape. Enjoy driving change, building teams, and working with others to exceed expectations and achieve aggressive growth targets. Solid track record leading teams (direct and matrixed) and engaging in the market to meet and exceed sales targets while executing strategic growth initiatives. Interested in learning, adding value to organizations, and motivating and inspiring people.
Overview
17
17
years of professional experience
Work History
Commercial Growth & Strategy - VICE PRESIDENT
Blue Shield of California
Oakland, CA
01.2023 - Current
- Provide leadership across go-to-market teams to drive alignment across growth strategies, across lines of business, with enterprise teams.
- Lead teams accountable for core, mid-market, and national proposals and quotes
- Championed efforts to develop strategic go-to-market plans across government markets and commercial sales teams to build transparency around growth aspirations and strategies needed to win in the market.
- Led a collaborative effort with stakeholders across the market, digital, clinical, IT, and operations teams, and achieved C-suite approval on a member advocacy experience design intended to drive growth across lines of business.
- Collaborate with executive partners to establish long-term goals, strategies, and company policies.
- Identify strategic offerings to enhance the company's suite of products and services.
- Leverage trends in customer industries and marketplaces to shape solutions and approaches.
AREA VICE PRESIDENT
Kaiser Permanente, National Mid-Market Sales
Oakland, CA
01.2014 - 12.2022
- Established sales goals and strategies that contribute to increased growth in sales and profitability
- Consistently achieved growth objectives year-over-year which represents the largest growth in this business unit since its inception in 2008
- Last cycle there, the national mid-market line of business was the only commercial business line to exceed target
- Established relationships with key stakeholders in the region to foster collaboration and support for company objectives.
- Recruited, built, and continue to retain professional sales and account team delivering unprecedented growth for the company in partnership with regional market teams
- Established matrix-reporting relationships to regional teams in California
- Colorado, Hawaii, Washington, Oregon, Georgia and Mid-Atlantic States in order to instill joint partnership and alignment on growth objectives
- Developed and monitor the business line strategy to realize accelerated and sustainable growth which requires ongoing presentations to and approvals from executive leadership
- Coach and develop leaders in this results-oriented culture aimed at driving profitable growth
- Prioritize stakeholder relations and strategic planning across business levels and segments
- Proven history of success in growing scalable, sustainable teams to realize results
- Provide leadership to drive sales planning, development and account management to grow existing accounts and establish new sales accounts
- Leverage customer/market trends to drive competitive solutions internally.
MANAGING DIRECTOR
Kaiser Permanente National Benefits
01.2008 - 12.2013
- Provided leadership to teams accountable for developing and delivering benefit solutions to national clients.
Education
Bachelor of Arts (BA) - Psychology, Biological Sciences
University of California
Masters - Business Administration
MBA -
University of Phoenix
Post Baccalaureate - Financial
University of California
Skills
- Complex Problem-Solving
- Market Trends and Analysis
- Relationship Building
- Business Growth Strategies
- Industry Best Practices
- Strategic Planning
- Employee Motivation and Performance
- Leadership and People Development
- Change and Growth Management
- Executive Leadership
Additional Information
- Demonstrated ability to lead, influence, and collaborate to drive change and meet shared objectives across the company. Solid track record building and retaining teams that exceed performance objectives. Strong communicator and collaborator across all levels within organizations. Strength building functions and teams to meet emerging market demands. Effective at identifying, driving, and executing needed change to optimize performance. Evaluates data analytics/ insight to drive growth strategies.
Timeline
Commercial Growth & Strategy - VICE PRESIDENT
Blue Shield of California
01.2023 - Current
AREA VICE PRESIDENT
Kaiser Permanente, National Mid-Market Sales
01.2014 - 12.2022
MANAGING DIRECTOR
Kaiser Permanente National Benefits
01.2008 - 12.2013
Bachelor of Arts (BA) - Psychology, Biological Sciences
University of California
Masters - Business Administration
MBA -
University of Phoenix
Post Baccalaureate - Financial
University of California
Similar Profiles
Maria Del Rosario ColeMaria Del Rosario Cole
Implementation Manager, Consultant at California Physicians Services - Blue Shield of CaliforniaImplementation Manager, Consultant at California Physicians Services - Blue Shield of California
Laxman TimalsinaLaxman Timalsina
Database Developer at Blue Shield of CaliforniaDatabase Developer at Blue Shield of California
CHITRA LAXMANANCHITRA LAXMANAN
Head of Product Strategy & Management at Blue Shield of CaliforniaHead of Product Strategy & Management at Blue Shield of California
Michael OrlandoMichael Orlando
Senior Vice President of Growth and Strategy at Emcara HealthSenior Vice President of Growth and Strategy at Emcara Health
Siddharth PednekarSiddharth Pednekar
Senior Vice President - Growth & Strategy at BC Web WiseSenior Vice President - Growth & Strategy at BC Web Wise