Summary
Overview
Work History
Education
Skills
Timeline
Generic

Kristine Wolfrom

Barre,Vermont

Summary

Experienced Senior Account Executive with a proven track record in developing tailored advertising solutions and driving business growth through market trend analysis. Demonstrates expertise in fostering strong client relationships and leading teams to consistently exceed sales targets. Skilled in mentoring account executives to enhance sales techniques and client satisfaction.

Overview

17
17
years of professional experience

Work History

Senior Account Executive

Times Argus
Barre, USA
10.2017 - Current
  • Proactively managed a diverse portfolio of accounts, driving new business development through strategic prospecting.
  • Led the development and presentation of targeted advertising campaigns, aligning client objectives with business goals.
  • Mentored new account executives to enhance sales effectiveness and meet ambitious revenue targets.
  • Cultivated lasting client relationships to support sustainable business growth.
  • Collaborated with creative teams to produce impactful advertising materials.

Account Executive

Boston Design Guide
Sudbury, USA
02.2017 - 09.2017
  • Developed advertising proposals tailored to client needs, market trends, and budget.
  • Analyzed industry trends to create effective sales pitches.
  • Attended networking events to build relationships with new and potential clients.

Account Executive

Design New England | The Boston Globe
Boston, USA
10.2013 - 08.2016
  • Identified potential new advertisers through research, industry competitive analysis, cold calling, and networking.
  • Drove revenue growth by building relationships and developing targeted niche advertising solutions.
  • Attended workshops and trade shows to network with both new and established contacts.

Account Executive

The Knot
Boston, USA
09.2008 - 06.2013
  • Researched target markets to identify potential customers and determine the most effective advertising campaigns.
  • Executed comprehensive sales cycle duties while overseeing client accounts to maximize satisfaction and retention.
  • Evaluated and documented campaign performance data for clients while recommending strategies for enhancing exposure.

Education

Bachelor's degree - Sales & Meeting Management

Johnson & Wales University
Providence, RI
05.2022

Associate's degree - Culinary Arts

Johnson & Wales University
Providence, RI
09.1999

Skills

  • Advertising campaign development
  • Client relationship management
  • Market trend analysis
  • Territory development and management
  • Consultative sales
  • Networking and prospecting
  • Attention to detail
  • Account growth strategy
  • Mentoring and training
  • Pipeline management
  • Team leadership
  • Strategic planning
  • Sales training

Timeline

Senior Account Executive

Times Argus
10.2017 - Current

Account Executive

Boston Design Guide
02.2017 - 09.2017

Account Executive

Design New England | The Boston Globe
10.2013 - 08.2016

Account Executive

The Knot
09.2008 - 06.2013

Bachelor's degree - Sales & Meeting Management

Johnson & Wales University

Associate's degree - Culinary Arts

Johnson & Wales University