Kristy Martinez

• Led the integration of marketing efforts following the merger of The Old State with Tronic.app, assuming responsibility for HubSpot/CRM strategy and all marketing initiatives across the newly combined entity, enhancing customer engagement and brand recognition.
• Managed a multi-million dollar marketing budget, optimizing resource allocation to achieve a 25% improvement in marketing ROI through effective campaign optimization and strategic reallocation of resources across Tronic.app’s expanded product portfolio.
• Spearheaded the rebranding efforts, resulting in a 40% increase in brand recognition and a more modern brand image.
• Developed and presented monthly and annual reports to senior leadership, providing data-driven insights for strategic decision-making and guiding the integrated marketing strategy.
• Oversaw and implemented innovative solutions and process changes to improve the efficiency of marketing operations and deliver seamless customer experiences.

• Managed all 3 roles concurrently as a contract provider
• Developed and executed a comprehensive marketing strategy that resulted in a 30% increase in lead generation and a 20% increase in sales revenue within one year.
• Oversaw the redesign of the company website, improving user experience and increasing online lead generation by 50% within six months.
• Utilized market research and customer feedback to identify new market opportunities, leading to a successful expansion into a previously untapped demographic and a 35% increase in market share.
• Managed HubSpot account, providing segmentation, lead scoring, and A/B testing.

• Managed all clients as a contract provider
• Orchestrated end-to-end email marketing campaigns using HubSpot's robust tools, resulting in a 25% increase in lead generation.
• Leveraged HubSpot's CRM to segment and target email lists effectively, improving email engagement rates by 15%.

• Managed both roles concurrently as a contract provider
• Led a team of 15 marketing professionals, providing guidance and mentorship that resulted in a 40% increase in team productivity and a 15% decrease in employee turnover.
• Enabled dynamic content personalization based on CRM data, resulting in a 25% increase in click-through rates.
• Collaborated with product marketing to create new marketing initiatives and measure results.
• Monitored budgeting and allocated resources to maximize return on investment.

• Implemented a marketing automation system that improved lead nurturing processes, resulting in a 20% increase in lead conversion rates.
• Developed and coded responsive HTML email templates, ensuring consistent brand presentation across devices and browsers.

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Created promotional presentations and ad content for company supporting marketing campaigns and driving customer engagement.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.

• Led and managed teams in high-pressure environments, ensuring the protection of personnel and resources. Demonstrated strong leadership, problem-solving, and decision-making skills.