Kristy Tantillo
Beech Grove,IN
Summary
Driven Product Marketing Manager skilled in brand messaging and positioning. Proven record of conceiving and crafting marketing activities that drive demand. Possesses astute attention to detail and to grasp and translate technical capabilities into value for customers.
Overview
17
17
years of professional experience
Work History
Product Marketing Manager
Celigo
Indianapolis, IN
06.2021 - Current
- Planned new product external launch and release while managing cross-functional implementation of plan.
- Communicated value and position to sales team and developed tools to support selling process.
- Collected requirements from end-customers and business partners for product upgrades, added features and new product development.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Successfully generated over 40 industry write-ups and contributed articles to position product and brand as market leader
Product Marketing Manager
AllPaid
Indianapolis, IN
12.2019 - 05.2021
- Planned new product external launch and release while managing cross-functional implementation of plan.
- Liaised with product designers on defining product features and managing tradeoffs involving features, schedule and lifecycle.
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
- Optimized segment space automation growth by leading marketing strategy and content creation.
- Successfully generated over 25 case studies to position product and brand as market leader
- Planned new product external launch and release while managing cross-functional implementation of plan
North American Digital Marketing Product Manager
Genesys
Indianapolis, IN
09.2017 - 10.2018
- Analyzed customer behavior to derive digital product performance insights and identify areas of potential improvement.
- Advocated for customer experience improvements to drive wider user adoption within call center software industry.
- Championed macro view approach to developing products, focusing on multi-disciplinary brainstorming and inter-team meetings to eliminate redundancies and dependencies.
- Defined solution requirements to convert strategic ideas into actionable workflows
- Successfully generated over 45 industry write-ups and contributed articles to position product and brand as market leader
- Launched Apple Chat, predictive routing, and other ML and AI new product offerings
Digital Marketing Manager
PSI
Indianapolis, IN
06.2016 - 08.2017
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Managed social media accounts for PSI clients, generating interest for existing and upcoming product or service releases.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Verified client messages were answered within 2 hours to establish quick and effective issue resolution
Project Manager/Marketing Manager
EMT
Indianapolis, IN
03.2013 - 12.2015
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Implemented creative partnership building, event sponsorship, activation platforms and consumer experience design.
- Developed and initiated projects, managed costs, and monitored performance
- Orchestrated projects within strict time frames and budget constraints by solving complex problems and working closely with senior leaders
Project Manager
IQAir
Los Angeles , CA
01.2009 - 03.2011
- Fostered relationships with vendors to promote positive working relationships.
- Developed and initiated projects, managed costs, and monitored performance.
- Achieved project deadlines by coordinating with contractors to manage performance.
- Identified plans and resources required to meet project goals and objectives.
- Identified, reviewed and applied policies and procedures.
- Reined in project costs while meeting key milestones
Education
Bachelor of Arts - New Media
Indiana University - Purdue University Indianapolis
Indianapolis, IN08.2001
Skills
- Marketing Program Management
- Product and Service Specification
- Budget Forecasting
- Market Research Analysis
- Strategic Planning and Alignment
- Competitor Analysis
- Product Development Budgeting
Timeline
Product Marketing Manager
Celigo
06.2021 - Current
Product Marketing Manager
AllPaid
12.2019 - 05.2021
North American Digital Marketing Product Manager
Genesys
09.2017 - 10.2018
Digital Marketing Manager
PSI
06.2016 - 08.2017
Project Manager/Marketing Manager
EMT
03.2013 - 12.2015
Project Manager
IQAir
01.2009 - 03.2011
Bachelor of Arts - New Media
Indiana University - Purdue University Indianapolis