Krithika Vijayaraghavan

Modernized Nielsen's Media reference systems (VOD, cable, broadcast, syndication, Digital - Mobile, Desktop, and OTT platforms) to a cloud-based AWS environment, leading a team of 75+ engineers and 3 product owners to achieve a 25% reduction in operational costs and a 75% performance improvement

• Led and managed large-scale product initiatives, driving strategic transformation and delivering significant business value
• Utilized deep understanding of cloud infrastructure, data engineering, and software development methodologies to deliver innovative solutions
• Defined product vision, built roadmaps, and managed complex product portfolios
• Successfully collaborated with engineering, design, and business teams to ensure alignment and deliver high-quality solutions
• Built strong relationships with clients, understood their needs, and provided exceptional support
• Led and mentored teams, fostering positive work environment and driving high performance

• Led product strategy for Nielsen One, driving cross-media insights for advertisers.
• Optimized product requirements and migrated legacy systems to cloud.
• Collaborated with global teams to implement phased rollout plans.
• Enhanced campaign accuracy and audience targeting through metadata integration.
• Managed cross-functional teams to deliver regionalized advertising services.

• Led large-scale cloud migration of Nielsen's Digital Panel (Desktop, OTT and Mobile) to AWS.
• Optimized system performance and reduced costs.
• Implemented Agile methodologies for efficient delivery.
• Developed product vision and translated requirements into technical specifications.
• Managed cross-functional teams) and delivered projects on time and within budget.
• Key Focus: Cloud Migration (AWS), Data Warehousing, ETL, Agile Methodologies and Project Management

• Led and managed high-performing teams responsible for Nielsen Audio portfolio.
• Collaborated with cross-functional teams to deliver innovative data solutions.
• Optimized data pipelines, reducing costs and improving efficiency.
• Established offshore development centers to enhance global delivery capabilities.
• Mitigated risks through robust planning and execution strategies.
• Delivered projects on time and within budget, leveraging Agile and Waterfall methodologies.
• Developed and mentored team members, fostering culture of excellence.

• Progressed from QA to Senior Technical Product/Program Manager.
• Bridged technology and business objectives to drive successful product delivery.
• Led international projects across USA, Canada and India.
• Managed complex ETL processes and optimized data pipelines.
• Spearheaded software development and global delivery initiatives.