Adrian Lopez
Los Angeles,United States
Summary
Innovative Marketing leader with 16+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing solid history of success in brand management and social media engagement. Well-versed in both online and traditional marketing approaches. Detail-oriented, attentive and decisive leader.
Overview
16
16
years of professional experience
Work History
Creative Producer
BOOM! Studios
01.2023 - Current
- Enhancing brand visibility by developing and strategically executing high level marketing concepts and campaigns for creator clients and partners.
- Creating engaging and industry-leading marketing assets like shareable product showcase videos and long-form interviews for increased brand and product awareness.
- Creating, maintaining, and overseeing consistent brand tone across all platforms, while monitoring trends and analytics to boost performance and engagement.
- Implementing innovative influencer marketing initiatives to expand reach and drive consumer interest.
Social Media and Community Manager
Skybound Entertainment
09.2021 - 09.2022
- Created engaging and industry-leading marketing assets and campaigns for The Walking Dead, Invincible, and Skybound Entertainment brands, increasing brand and product awareness.
- Generated increased website and social media platform traffic through SEO-optimized copywriting strategies, implemented A/B testing methods to continually improve the effectiveness over time.
- Consolidated data on multi-market level and drew conclusions and recommendations across markets for brand campaigns and reputational topics.
- Mentored junior team members, fostering a collaborative and supportive work environment.
Project Manager
Evil Ink Comics | Evil Ink Records
11.2018 - 01.2021
- Created, updated, distributed, and managed critical comic book and music album production files, lists, and databases and routed to appropriate team members.
- Streamlined event planning processes by implementing efficient project management strategies.
- Oversaw high quality creative talent acquisition for our projects.
- Translated our titles to successful licensing and partner pitches.
Executive Assistant
Duff Goldman of Charm City Cakes
09.2016 - 11.2018
- Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
- Contributed to successful events by effectively collaborating with cross-functional teams on event planning and execution.
- Assisted with content development and curation for events, ensuring appropriate alignment with target audience interests and client's objectives.
- Contributed ideas during creative meetings for upcoming marketing initiatives or product launches, supporting the overall success of the client's branding efforts.
- Assisted with the development of social media calendars and ideation to ensure a consistent flow of fresh content across all client's channels.
- Handled confidential and sensitive information with discretion and tact.
Marketing Coordinator
Evil Ink Comics | Evil Ink Records
08.2014 - 05.2016
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Developed visually engaging marketing materials to support product launches and promotions.
- Enhanced brand visibility by managing and training street team members in promotional activities.
- Managed vendor relationships, negotiated contracts, and secured favorable pricing terms for products.
Education
Associate of Arts - Culinary Arts
San Diego Mesa College
San Diego, CA06.2013
High School Diploma -
Indio High School
Indio, CA06.2005
Skills
- Social Media Content Strategy and Production
- Creative Copywriting
- Motion Graphics Design
- Onsite Execution
- Growth Strategy
- Video Editing
- KPI Performance
Websites
Languages
Spanish
Native or Bilingual
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