Certifications
Kruz McCollum
Townville,SC
Summary
Results-driven IT and digital marketing professional with a proven track record of success in network infrastructure management, website development, and comprehensive digital marketing strategy. Experienced in scaling technology operations from managing industrial facilities with numerous connected machines and RDP servers to establishing a digital marketing agency serving 30+ clients with a 5.0/5.0 satisfaction rating. Demonstrated ability to deliver 400% organic traffic growth and 4x return on ad spend (ROAS) through strategic website optimization and data-driven marketing campaigns. Possesses 11 industry certifications in Google Ads, Analytics, SEO, and Conversion Rate Optimization, leveraging a unique blend of technical IT infrastructure expertise and advanced digital marketing skills to achieve tangible business growth.
Overview
11
11
3
3
years of professional experience
Work History
Owner/Operator
Skyline Digital Marketing
04.2024 - Current
- Oversee comprehensive digital marketing campaigns for 30+ clients across diverse industries, maintaining a
5.0/5.0 client satisfaction rating through strategic account management and consistent 4x ROAS delivery - Develop and execute advanced SEO strategies that generated 400% organic traffic growth for key clients
through technical audits, content optimization, and strategic link-building campaigns - Manage full-service digital marketing operations including PPC advertising, web development, social media
marketing, email/SMS campaigns, and conversion rate optimization programs - Maintain 11 industry-recognized certifications including Google Ads, Google Analytics, and Conversion Rate
Optimization to ensure cutting-edge service delivery and compliance standards - Execute comprehensive PPC campaign management across Google Ads, YouTube, and Meta platforms,
optimizing ad spend allocation to maximize lead generation and sales conversions - Scale agency operations from startup to serving 30+ active clients while implementing standardized processes
for campaign management, performance tracking, and transparent ROI reporting - Oversee website development projects from conception to launch, ensuring responsive design and conversion focused user experiences aligned with client brand standards
- Design data-driven A/B testing programs and user experience enhancements to improve client website
performance and sales funnel efficiency
IT Director
South Eastern Metal Corporation
11.2023 - 04.2024
- Led setup of network infrastructure across a 20,000 sq. ft. facility, supporting 30+ machines, handled website
development, and managed RDP servers for CNC machining. - Collaborated with cross-functional teams to provide optimal technology support for various departments
within the company. - Enhanced IT infrastructure by implementing strategic technology upgrades and streamlining system processes.
IT Specialist
The Roofing Company
01.2022 - 11.2023
- Executed website development initiatives while providing comprehensive IT support services.
- Provided IT support for 20+ employees, while maintaining IT infrastructure.
- Enhanced system efficiency by implementing infrastructure upgrades on and off site.
Education
High School -
PENDLETON HIGH SCHOOL
01.2022
Skills
- Coding proficiency
- Project oversight
- Analytical reasoning
- Strategic consulting
- Effective communication
- On-page SEO strategies
- Off-page SEO strategies
- Proficient in Google Marketing Platform
- SEO performance analysis
- Technical SEO
- Competitor analysis
- Conversion rate optimization
Certification
- Google Analytics & GA4 Data Analysis
- Google Ads (Search, Video, Measurement, Performance Ads)
- HubSpot SEO I & II Certifications
- Conversion Optimization Certification
- AI-Powered Ads Certification
- Privacy for Agencies & Partners
- Grow Offline Sales Certification
Timeline
Owner/Operator
Skyline Digital Marketing
04.2024 - Current
IT Director
South Eastern Metal Corporation
11.2023 - 04.2024
IT Specialist
The Roofing Company
01.2022 - 11.2023
High School -
PENDLETON HIGH SCHOOL
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