Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Kruz McCollum

Kruz McCollum

Townville,SC

Summary

SEO professional with 5 years of experience, specializing in search engine optimization, keyword research, and content strategy. Proven track record of increasing organic traffic and enhancing online visibility. Collaborative team player adept at adapting to evolving digital trends and delivering impactful results. Recognized for analytical thinking, problem-solving abilities, and a collaborative approach that consistently produces high-performance outcomes.

Overview

5
5
years of professional experience
11
11
Certification

Work History

Freelance SEO Specialist & Web Developer

Self Employed
02.2025 - Current
  • Enhanced website rankings by implementing effective on-page and off-page SEO strategies.
  • Managed multiple client accounts simultaneously, ensuring timely delivery of results-driven campaigns tailored to each specific business need.
  • Analyzed SEO outreach goals and presented findings to marketing director.
  • Worked alongside 20+ projects, all with various needs. Delivering great results, resulting in high client retention.

SEO Specialist

WindRiver
07.2024 - 02.2025
  • Developed and managed website enhancements while executing strategic social media initiatives, resulting in a 4x increase in appointment bookings and a significant rise in sales.
  • Improved search engine visibility through continuous keyword research, on-page optimization, and creation of targeted, high-impact content.
  • Led comprehensive competitor analysis to uncover growth opportunities, optimize SEO strategy, and strengthen market positioning.

IT Director

South Eastern Metal Corporation
11.2023 - 06.2024
  • Led setup of network infrastructure across a 20,000 sq. ft. facility, supporting 30+ machines, handled website development, and managed RDP servers for CNC machining.
  • Collaborated with cross-functional teams to provide optimal technology support for various departments within the company.
  • Enhanced IT infrastructure by implementing strategic technology upgrades and streamlining system processes.

IT Specialist

The Roofing Company
04.2022 - 10.2022
  • Executed website development initiatives while providing comprehensive IT support services.
  • Walked individuals through basic troubleshooting tasks.
  • Enhanced system efficiency by implementing and maintaining IT infrastructure upgrades.

Education

High School -

PENDLETON HIGH SCHOOL
01.2022

Skills

  • Coding proficiency
  • Project oversight
  • Analytical reasoning
  • Strategic consulting
  • Effective communication
  • On-page SEO strategies
  • Off-page SEO strategies
  • Proficient in Google Marketing Platform
  • SEO performance analysis
  • Technical SEO
  • Competitor analysis
  • Conversion rate optimization

Certification

  • Google Analytics & GA4 Data Analysis
  • Google Ads (Search, Video, Measurement, Performance Ads)
  • HubSpot SEO I & II Certifications
  • Conversion Optimization Certification
  • AI-Powered Ads Certification
  • Privacy for Agencies & Partners
  • Grow Offline Sales Certification

Timeline

Freelance SEO Specialist & Web Developer

Self Employed
02.2025 - Current

SEO Specialist

WindRiver
07.2024 - 02.2025

IT Director

South Eastern Metal Corporation
11.2023 - 06.2024

IT Specialist

The Roofing Company
04.2022 - 10.2022

High School -

PENDLETON HIGH SCHOOL

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Kruz McCollum