KRYSTAL PARKFORD
Los Angeles,CA
Summary
As a Project Manager at Spectrum News with over five years of experience, I specialize in content development, strategic business development, and leveraging tools like Adobe Experience Manager (AEM). I focus on managing project timelines, facilitating cross-functional collaboration, and delivering impactful editorial initiatives.
My work supports senior leadership in enhancing news products and aligning editorial strategies with audience needs and business objectives. Guided by a commitment to quality content, I contribute to initiatives that improve the digital and on-air news experience, ensuring successful outcomes for our team and organization.
Overview
10
10
years of professional experience
Work History
Project Manager
Charter Communications, Spectrum News
Los Angeles, CA
01.2025 - Current
- Manages project timelines to ensure successful execution of editorial initiatives at Spectrum News.
- Collaborates with internal stakeholders to provide strategic insights that enhance journalism and news products.
- Assists senior management with executive-level communications and strategic planning, supporting the Senior Manager and VP.
- Led cross-functional teams to deliver projects on time and within budget.
- Coordinated stakeholder meetings to gather requirements and provide project updates.
- Developed project timelines and schedules, ensuring alignment with organizational goals.
- Implemented process improvements that enhanced team productivity and communication.
- Analyzed project risks and developed mitigation strategies to ensure successful outcomes.
- Planned, designed, and scheduled phases for large projects.
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
Digital Content Partnerships Manager, West Coast
Charter Communications, Spectrum News
10.2020 - Current
- Actively and consistently supports all efforts to simplify and enhance the customer experience
- Manage day-to-day partner relationships for respective region, including associated editorial workflows: partnership content planning, curation and delivery
- Attend and participate in daily internal editorial meetings: communicate partnership stories, identify areas for supplemental / complimentary coverage
- Create a system to organize and share partnership story planning, including story topic and expected delivery date, with internal digital editorial leadership
- Keep detailed records of posted content to ensure meeting contractual obligations
- Coordinating producer: LA Stories Podcast (2020-2021)
Brand Partnerships, Production Manager
Cheddar INC. / AlticeUSA
10.2019 - 04.2020
- Managed and successfully delivered national campaigns for both Cheddar Business and CheddarU networks
- Works closely with sales and editorial teams on pre and post sale creative ideation for client campaigns
- Prepared account service-related documents such as meeting agendas, meeting reports, and other client communications & correspondence
- Verified all production and technical specs to ensure smooth delivery of campaign creative
- Created and/or provided feedback on project estimates and timelines
- Maintained current work-in-progress records and archives of past project information as appropriate
Programming Manager, CheddarU
Cheddar INC. / AlticeUSA
06.2018 - 10.2019
- Managed Associate Producer daily editorial and creative tasks
- Creative development within the realm of educational, informative videos for the college audience
- Worked closely with programming scheduler to ensure all creative segments and client ad campaigns are properly running
- Lead team in video production & marketing initiatives
- Created and managed CheddarU Student Correspondent program
Manager, Production & Programming MTVU
Viacom Media Networks
04.2016 - 06.2018
- Worked closely with Director of Programming on content development and creative strategy
- Lead team of producers in creating video content for both digital & linear platforms within the realm of entertaining educational programming
- Produced interstitials & short form series for the channel’s digital & linear platforms
- Created editorial delivery schedule and task management for team
Education
Master of Arts - Communications / Production
New York Institute of Technology
Old Westbury, NYBachelor of Arts - Journalism / Environmental Science MDC
SUNY Stony Brook
Stony Brook, NYSkills
- Adobe Experience Manager
- Animation Project Management
- Problem Solving
- Production Management
- Client Facing Experience
- Creative Strategy / Operations-Development & Brand Partnerships
- Digital Video Production Process
- Facebook Ads Manager
- Google Ads Manager
- Network Operations
- Post-Production Expertise
- Studio Production
- AP Style Writing Skills
- Classically Trained Musician
- Content Development
- Production Schedule Familiarity
- Proficient in Adobe CC
- Project Management
- Quality Assurance
- Social Media
- Story Editing
- Programming
- Pre-Production Planning
- ProWriting Aid
Timeline
Project Manager
Charter Communications, Spectrum News
01.2025 - Current
Digital Content Partnerships Manager, West Coast
Charter Communications, Spectrum News
10.2020 - Current
Brand Partnerships, Production Manager
Cheddar INC. / AlticeUSA
10.2019 - 04.2020
Programming Manager, CheddarU
Cheddar INC. / AlticeUSA
06.2018 - 10.2019
Manager, Production & Programming MTVU
Viacom Media Networks
04.2016 - 06.2018
Master of Arts - Communications / Production
New York Institute of Technology
Bachelor of Arts - Journalism / Environmental Science MDC
SUNY Stony Brook