Krystal Thorpe

Manage and strategically position celebrity talent across entertainment, philanthropy, and global brand partnerships. Navigate complex U.S. and South African markets while balancing talent positioning and objectives, philanthropic priorities, and global events.

• Develop comprehensive talent positioning strategies spanning social media, advertising, marketing, public relations, philanthropy, events, brand partnerships, and global visibility.
• Research, identify, evaluate, and compare potential global brand partners based on strategic fit, market opportunity, audience, reputation, cultural alignment, and long-term potential.
• Build brand partnerships from the ground up - develop partnership structures, scope, engagement strategies, creative concepts, objectives, and deliverables.
• Implementation of strategy/plan/blueprint while simultaneously remaining adaptable to political climate, community issues, culture shift, potentially changing brand goals and consumer receptiveness to ensure narrative fluency
• Identify philanthropic partners and develop strategies that prioritize purpose, and maximize both visibility and meaningful impact
• Work simultaneously with multiple external agencies across public relations, advertising, marketing, production, media, and creative for campaigns and events
• Maintain a sophisticated understanding of global events, political environments, social conditions, cultural dynamics, and market conditions to guide talent communications and positioning.
• Provide talent with timely briefs and strategic guidance to ensure public-facing communications remain authentic, culturally aware, brand appropriate, and responsive to significant global events.
• Develop system of connection between talent and partners; curate connection between philanthropy, entertainment, fashion, lifestyle and beauty with talent as center focal point while maximizing return on investment for each entity
• Research political and cultural landscapes and integrate relevant considerations into social media, marketing, public relations, and talent communications strategies.
• Identify and capture emerging opportunities by understanding the intersection of entertainment, philanthropy, media, fashion, beauty, finance, and global business.
• Manage talent budgets, campaign budgets, travel, glam, production, event, and other talent-related expenses.
• Create and manage complex, continuously changing schedules while accommodating clients, brands, agencies, production teams, talent, and event requirements.
• Maximize talent capacity while balancing multiple simultaneous commercial, philanthropic, media, and entertainment commitments.

Global Events & Production

• Manage talent participation in high-profile global events, coordinating with event organizers, production teams, external agencies, brand partners, venues, and philanthropic organizations.
• Evaluate venues from both front-of-house and back-of-house perspectives, assessing event flow, technical requirements, stage configuration, production infrastructure, talent visibility, and operational efficiency.
• Coordinate with external event agencies and production teams to ensure seamless talent execution and alignment with event objectives.
• Work across technical systems, staging, production setup, venue operations, rehearsals, run-of-show development, and event flow.
• Balance complex and sometimes competing objectives among philanthropic organizations, government officials, brands, talent, external agencies, production teams, and event stakeholders.

International Market Strategy

• Navigate and integrate U.S. and South African market dynamics, developing strategies that account for cultural, political, social, commercial, and entertainment differences.
• Research market conditions and global developments to anticipate opportunities, risks, and positioning considerations for talent.
• Position talent to operate credibly and effectively across both entertainment and philanthropic spheres while recognizing and respecting the distinct expectations of each.
• Develop strategies that create meaningful connections between talent, purpose, global visibility, and commercial opportunity.
• Maintain awareness of global cultural and political developments to ensure talent remains relevant, informed, appropriately positioned, and strategically differentiated.

Represent and strategically manage creative talent across hair, makeup, fashion, beauty, entertainment, and adjacent industries. Partner with global brands, celebrity talent, agencies, media organizations, and clients to build talent careers, strengthen market positioning, create commercial opportunities, and develop long-term relationships.

• Represent and manage creative talent, evaluating body of work, technical capabilities, specialties, creative identity, market position, and areas for development.
• Develop individualized career and business strategies that strengthen talent portfolios, visibility, positioning, client relationships, and long-term earning potential.
• Curate, structure, and restructure creative portfolios and visual assets to ensure each talent's work reflects their capabilities, aesthetic, specialty, and target market.
• Manage creative visuals with external partners, directing the acquisition, review, selection, organization, and placement of new work within each talent's portfolio.
• Develop a strategic framework for integrating new creative work into existing portfolios while maintaining continuity, relevance, and a tailored presentation for individual clients and markets.
• Design, develop, and manage marketing materials and creative assets from concept through production, distribution, placement, and follow-up.
• Created marketing and distribution strategies, including email marketing initiatives, targeted outreach, and relationship development to enhance talent visibility and client engagement.
• Developed and managed internal scheduling systems and complex schedules for multiple talent, clients, and projects, ensuring seamless coordination and effective time management.
• Strategically pair creative talent with celebrity talent based on creative strengths, personality, compatibility, aesthetic, professional objectives, and long-term relationship potential.
• Identified and created distinctive collaboration opportunities for talent with celebrity talent, global brands, and high-profile clients, expanding market reach and creative partnerships.
• Research global market conditions, trends, emerging categories, and industry developments to identify opportunities and establish competitive advantages for represented talent.
• Build and sustain relationships across entertainment, beauty, fashion, personal care, media, and other adjacent industries.
• Identify, develop, and cultivate relationships with beauty and personal-care brands, expanding talent opportunities beyond their primary creative function.
• Manage talent budgets, payroll structures, travel budgets, production expenses, and other business operations.
• Create and manage detailed domestic and international travel plans, coordinating multiple itineraries and continually changing requirements.
• Manage a high volume of simultaneous information, schedules, communications, financial details, and deliverables while maintaining accuracy and responsiveness.
• Drive approximately 20% year-over-year income growth through strategic talent positioning, expanded client relationships, new business development, and identification of emerging opportunities.
• Remain at the forefront of new market opportunities, identifying ways to expand talent into new commercial, cultural, brand, and entertainment spaces.
• Work with global organizations and brands across entertainment, beauty, fashion, media, philanthropy, and personal care.