Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Languages
Timeline
Membership Affiliations
Key Freelance Projects
Generic

Krystan Norris

Los Angeles,CA

Summary

Dynamic and results-driven professional with a strong foundation in graphic design, fine art, and educational instruction. Skilled in designing and delivering creative font families, illustrations, and social media content. Proficient in layout design and publication preparation, with language proficiencies in English and Mandarin. Prepared to bring innovative design solutions to visual challenges, known for collaborative approach and high-quality results. Reliable with strong ability to adapt to evolving project requirements, expertise in visual communication and layout design. Adept at working collaboratively in team environments to produce compelling design solutions, valued for keen aesthetic sense and problem-solving skills. Strong communicator with keen eye for detail and passion for innovation in design.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Graphic Designer

Federal Coffee
Los Angeles, CA
01.2024 - Current
  • Client wanted promotional materials for their new upcoming seasonal beverage add-on 'Banana Cream Top,' featuring a banana-based cream foam that could be paired with a coffee or matcha item. I was commissioned to design a font that could be used in these promotional materials.
  • Drafted several sketches and thumbnails to play with concepts involving key ingredients in the beverage.
  • Created three mock designs for client to choose from before proceeding with finalized version.
  • Used Adobe Illustrator to create a vector font and delivered product to client in both .png and mock-up versions.

Graphic Designer

Kotton Stickers
Los Angeles, CA
01.2023 - Current
  • My personal brand that I've been developing to create my own niche demographic. The idea came from the lack of diversity within the sticker industry, especially showcasing people of black-origin. Hence, I decided to create a sticker line, and subsequently, an apparel line.
  • Use Clip Studio Paint to create a pencil-effect graphic illustration and Illustrator to properly format the graphic into various color palettes suited for different apparel colors (both in RBG and CMYK mode).
  • Use Clip Studio Paint to digitally ink, color, and resize images for sticker printing.
  • Created 15 die-cut stickers in-house with knowledge of proper printing practices and vinyl coating.
  • Design my own website and social media content as well as print materials such as business cards via Adobe InDesign and XD.
  • Vend and sell online independently while offering custom services.

Mandarin Chinese Teacher

Wildwood School
Los Angeles, CA
08.2022 - 08.2024
  • Conducted engaging and immersive language instruction through innovative methodologies, integrating role-playing, multimedia resources,
  • Provided real-world applications to elevate fluency and comprehension for over 50 students in middle school and high school.
  • Measured student progress through assessments, delivering strategic feedback to strengthen language acquisition and advance proficiency.
  • Crafted and executed comprehensive lesson plans incorporating dynamic reading, writing, listening, and speaking strategies,
  • Designed personalized instruction, one-on-one tutoring, and structured language practice sessions, tailoring content to individual
  • Developed and implemented engaging Mandarin curriculum tailored to diverse student needs.

Illustrator

Starlight
Los Angeles, CA
01.2022 - 01.2024
  • Client had created the text for first children's book and needed accompanying illustrations for 27 pages including front and back cover art. After listening to her needs and personally reading the story, I agreed to do the commission-based project.
  • Created preliminary sketches for each page of text to be approved by the client before colorization.
  • Hand-inked and water colored each sketch into it's finalized version, using a basic but vibrant color palette to appeal to young readers.
  • Created both front and back cover art using Clip Studio Paint and Adobe Illustrator.
  • Scanned each illustration and formatted each individual page with the proper bleed and slug units in Adobe InDesign before sending final deliverables for client for publication.

Graphic Designer

AZN Connection
Toronto, Canada
01.2020 - 12.2020
  • Company Overview: AZN Connection is a podcast group responsible for retelling the Southeast Asian Canadian experience through podcasts on Spotify, Apple Podcast and Anchor and other social media platforms.
  • I was commissioned to create their new logo that could be used on their various platforms and signify their overall brand image as a cultural connector.
  • Researched various graphic elements, symbols, and color palettes that were both easily identifiable and recognized in reflecting Southeast Asian culture.
  • Created 4 draft sketches and played with concepts making sure legibility and concrete messaging were in coordination with each other.
  • Collaborated with co-founder in selecting the best concept and editing elements.
  • Used Adobe Illustrator to create the finalized vector logo and delivered both .png file and mock-up to client.

English Instructor and Marketing Assistant

Sparta English/ECC
Nagoya-Osaka, Japan
01.2019 - 04.2020
  • Designed 14 monthly newsletter and created promotional materials to recruit clients
  • Executed 12 marketing events to strengthen brand recognition in the regional market, support customer satisfaction and broaden customer base
  • Created data visualization graphics to communicate performance trends and help 20 staff improve performance
  • Curated and facilitated dynamic English lessons tailored to diverse proficiency levels, integrating interactive exercises and real-world
    scenarios to strengthen language acquisition of 100+ adult learners.
  • Developed comprehensive lesson plans aligned with curriculum standards.

Foreign English Teacher and Promotional Assistant

Wall Street English
Shanghai, China
09.2017 - 10.2018
  • Developed engaging lesson plans tailored to adult and child learning needs.
  • Facilitated immersive language experiences through interactive classroom activities for over 75 students.
  • Implemented assessment tools to evaluate student progress and understanding.
  • Organized 7 cultural exchange events to promote language immersion and understanding.
  • Created Power Points and event flyers, and hosted 5 promotional marketing events

Sales and Merchandising

Victoria's Secret
Bethesda, MD
07.2016 - 08.2017
  • Generated sales via high quality assistance to customers and managed inventory for high volume store location.
  • Constructed displays in the store to promote sales of targeted products and items.
  • Collaborated with sales and merchandising teams to optimize product flow from receiving area to store shelves.
  • Stocked and merchandised products to meet sales and merchandising standards.

Social Media and Content Coordinator

Delta Xi Phi Multicultural Sorority, Inc.
Amherst, MA
09.2015 - 05.2016
  • Key leadership role in a 40 member campus chapter of a highly respectable nation-wide multicultural sorority promoting sisterhood, diversity and the advancement of women through higher education
  • Launched and managed 3 social media fundraising campaigns and coordinated content across platforms, raising over $17K
  • Partnered with over 12 different campus organizations to organize events promoting cultural awareness and understanding
  • Planned and coordinated the first ever sorority sponsored community dialogue on the impact of cultural norms in addressing domestic violence entitled: “Safe Passage”
  • Oversight of budgeting, logistics and promotion for events and executed fundraising activities
  • Developed and maintained editorial calendars aligning with campaign goals and audience engagement strategies.
  • Coordinated content production schedules across multiple platforms to ensure timely delivery of marketing materials.

Social Media Partner & Event Facilitator

Off Campus Student Center, UMass - Amherst
Amherst, MA
02.2015 - 05.2016
  • Led strategic initiatives to enhance student engagement and community involvement.
  • Developed and implemented programs addressing student needs, fostering inclusivity across campus.
  • Coordinated partnerships with 10 local organizations and businesses to expand resources for students.
  • Oversaw budgeting and resource allocation for various events and initiatives totaling $25K in expenditures.
  • Developed, coordinated the disseminated promotional materials for University sponsored events
  • Created positive messaging content for over 15,000 university students through in person and social media platforms – before, during, and after events to ensure safety at campus events
  • Generated sales for university sports and live-concert events
  • Analyzed feedback data to refine services, ensuring alignment with student and university administration expectations.

Education

Bachelor of Arts - Graphic Communication

University of Maryland Global Campus
Adelphi, MD
05-2022

Bachelor of Arts - Chinese Language and Literature

University of Massachusetts Amherst
Amherst, MA
12-2016

Teaching Certificate - Teaching English As A Second Language

Columbia University Teachers College
New York, NY
08-2017

Advanced Mandarin Fluency Certificate - Mandarin

Middlebury College
Middlebury, VT
07-2016

Skills

  • Brand development
  • Visual concept development
  • Effective team leadership
  • Proficient in Adobe Creative Suite
  • Maya 3D modeling
  • Logo design
  • Proficient in Microsoft Office Suite
  • Graphic print design
  • Social media graphics
  • Visual storytelling

Accomplishments

  • Promoted to Lead Global Language Teacher after one year of employment, based on superior student outcomes and engagement.
  • Created novel approaches to foreign language acquisition by creating and utilizing visual aids such as illustration, digital comic books to address learning challenges, achieving a 98% pass rate for students.
  • Retained 85% of ECC customer base, an improvement of 15% in one year, through marketing and outreach campaigns utilizing adult learner data insights

Certification

  • Animation Mentor, Animation, 02/22
  • Teaching English as a Foreign Language, Columbia University, 01/17

Languages

Chinese (Mandarin)
Native or Bilingual
Japanese
Elementary

Timeline

Graphic Designer

Federal Coffee
01.2024 - Current

Graphic Designer

Kotton Stickers
01.2023 - Current

Mandarin Chinese Teacher

Wildwood School
08.2022 - 08.2024

Illustrator

Starlight
01.2022 - 01.2024

Graphic Designer

AZN Connection
01.2020 - 12.2020

English Instructor and Marketing Assistant

Sparta English/ECC
01.2019 - 04.2020

Foreign English Teacher and Promotional Assistant

Wall Street English
09.2017 - 10.2018

Sales and Merchandising

Victoria's Secret
07.2016 - 08.2017

Social Media and Content Coordinator

Delta Xi Phi Multicultural Sorority, Inc.
09.2015 - 05.2016

Social Media Partner & Event Facilitator

Off Campus Student Center, UMass - Amherst
02.2015 - 05.2016

Bachelor of Arts - Graphic Communication

University of Maryland Global Campus

Bachelor of Arts - Chinese Language and Literature

University of Massachusetts Amherst

Teaching Certificate - Teaching English As A Second Language

Columbia University Teachers College

Advanced Mandarin Fluency Certificate - Mandarin

Middlebury College

Membership Affiliations

  • AIGA (American Institute of Graphic Arts)
  • LA Gathering Spot
  • Delta Xi Phi Multicultural Sorority Inc.

Key Freelance Projects

  • Federal Coffee, Los Angeles, CA, 01/24 - Present, Graphic Designer, Client wanted promotional materials for their new upcoming seasonal beverage add-on 'Banana Cream Top,' featuring a banana-based cream foam that could be paired with a coffee or matcha item. I was commissioned to design a font that could be used in these promotional materials.
  • Starlight, Los Angeles, CA, 01/22 - 01/24, Illustrator, Client had created the text for first children's book and needed accompanying illustrations for each page including front and back cover art. After listening to her needs and personally reading the story, I agreed to do the commission-based project.
  • Kotton Stickers, Los Angeles, CA, 01/23 - Present, Graphic Designer, My personal brand that I've been developing to create my own niche demographic. The idea came from the lack of diversity within the sticker industry, especially showcasing people of black-origin. Hence, I decided to create a sticker line, and subsequently, an apparel line.
  • AZN Connection, Toronto, Canada, 01/20, Graphic Designer, AZN Connection is a podcast group responsible for retelling the Southeast Asian Canadian experience through podcasts and other social media platforms. I was commissioned to create their new logo that could be used on their various platforms and signify their overall brand image as a cultural connector.