Krystle Cruz Williams

• Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
• Improved project efficiency with strategic planning, resource allocation, and time management practices.
• Established a culture of continuous improvement by fostering open communication channels and empowering local businesses to voice their ideas.
• Leveraged professional networks and industry knowledge to strengthen client relationships.

• Specialize in the art of stagecraft which governs all public appearances, photo ops and televised moments for the Mayor's office
• Work closely with the Chief of Staff to keep abreast of gathered intel for interdepartmental needs, communicate effectively the intel from organizational relationships externally to the political and advising teams both verbally an din written memos
• Help the Mayor, Deputy Mayor, Chief of Staff, Political Director and Press Secretary with signature events

• Established and enforced controls on revenue and expenses to protect campaign assets.
• Evaluated project applications and verified with outline specifications to approve, reject and recommend adjustments.
• Planned and organized special events, solicited corporate sponsorships and set up matching gift donations to reach financial targets.
• Attended events to develop professional network of potential donors.
• Researched and identified potential donors.
• Planned and implemented fundraising events.
• Raised approximately $214,244.96 in funds during campaign.
• Adhered to social distancing protocols and wore mask or face shield.

• Build and nurture ongoing professional and personable rapport with all account holders and clients
  
• Offer guidance based on comprehensive knowledge of property, banquet space, menus and guest rooms to provide thorough information to potential clients to best fit their meeting/event specifications
• Negotiate F&B minimums and group guest room rates to create proposals based on client needs and expectations encompassing all facets of the hotel
• Compose and fully execute multi layered contracts and agreements within specified deadlines
• Responsible for providing support and detailed specifications to various departments of the hotel affiliated with the execution of the event
• Drive and exceed monthly, quarterly and yearly sales goals within markets
• Represent the luxury Hotel at industry events and various tradeshows
• Consistently attained sales activity goals and individual revenue goals

Customer Base Established/Maintained: Ecolab Inc., Medtronic Inc., Travelers Insurance, Securian Financial Group, Inc., National Hockey League travel manager for all opposing NHL teams, tour managers and travel agents for various entertainment scheduled to perform in the downtown Saint Paul venues.

• Identified prospects' needs and developed appropriate responses along with suitable information on products and services.
• Provided recommendations to promote brand effectiveness and product benefits, resulting in securing 21 long-term accounts.

• Utilized Google Analytics to gather and track website metrics.
• Effectively oversaw all promotions for both websites, including creative and offer selection.
• Used Adobe software to produce creatives used within publications, advertisements and marketing collateral.
• Networked with publication sales representatives around the Twin Cities.
  
• Coordinated trade show involvement with local event relations.
• Managed email sends and newsletters increasing brand awareness and client email database.
  
• Designed sales and marketing collateral, and user documentation for print and online sales teams.
  
• Managed social media strategy across channels. Wrote creative copy for tech audience.
• Managed nine fitness instructors’ class schedules, and personal training clientele.
• Created and maintained professional relationships with new and current members of the fitness center.
• Enrolled and updated over 230 new and current fitness memberships.
• Scheduled and organized events for spa providers to participate and market the spa and fitness club.
• Monitored and enforced contract deadlines and cutoff dates for all Sales managers.
• Produced and distributed daily and weekly reports, BEO’s, function calendars, catering and sales pace reports, sales activity reports.
• Created and maintained wedding/social blocks along with creating courtesy contracts for clients.
• Participated in site tours with potential clients interested in wedding/social blocks.
• Communicated progress of monthly and quarterly initiatives to internal and external sales teams.