Experienced in enhancing customer/client relationships, strategic-thinking individual with a pleasant and engaging personality. Strong organizational skills and dependability enable excelling at managing multiple priorities while maintaining a positive attitude. Willing to take on additional responsibilities to contribute to the team's success and achieve collective goals.
Hi, I’m
Krystle Cruz Williams
Director Of Business Engagement
Saint Paul,MN
Summary
Overview
2026
years of professional experience
3
years of post-secondary education
1
Certification
Work History
City Of Saint Paul | Mayor's Office
Director of Business Engagement
1 2023 - Current
Job overview
- Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations in event planning and production.
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
- Established a culture of continuous improvement by fostering open communication channels and empowering local businesses to voice their ideas.
- Leveraged professional networks and industry knowledge to strengthen political /industry relationships.
City Of Saint Paul
Advance and Engagement Coordinator
11.2021 - 01.2023
Job overview
- Specialize in the art of stagecraft which governs all public appearances, photo ops and televised moments for the Mayor's office
- Work closely with the Chief of Staff to keep abreast of gathered intel for interdepartmental needs, communicate effectively the intel from organizational relationships externally to the political and advising teams both verbally an din written memos
- Help the Mayor, Deputy Mayor, Chief of Staff, Political Director and Press Secretary with signature events
Melvin Carter For Saint Paul
Finance Director
11.2020 - 11.2021
Job overview
- Established and enforced controls on revenue and expenses to protect campaign assets.
- Evaluated project applications and verified with outline specifications to approve, reject and recommend adjustments.
- Planned and organized special events, solicited corporate sponsorships and set up matching gift donations to reach financial targets.
- Attended events to develop professional network of potential donors.
- Researched and identified potential donors.
- Planned and implemented fundraising events.
- Raised approximately $214,244.96 in funds during campaign.
- Adhered to social distancing protocols and wore mask or face shield.
The Saint Paul Hotel
Senior Group Sales Manager
12.2018 - 05.2020
Job overview
- Build and nurture ongoing professional and personable rapport with all account holders and clients
- Offer guidance based on comprehensive knowledge of property, banquet space, menus and guest rooms to provide thorough information to potential clients to best fit their meeting/event specifications
- Negotiate F&B minimums and group guest room rates to create proposals based on client needs and expectations encompassing all facets of the hotel
- Compose and fully execute multi layered contracts and agreements within specified deadlines
- Responsible for providing support and detailed specifications to various departments of the hotel affiliated with the execution of the event
- Drive and exceed monthly, quarterly and yearly sales goals within markets
- Represent the luxury Hotel at industry events and various tradeshows
- Consistently attained sales activity goals and individual revenue goals
- Identified prospects' needs and developed appropriate responses along with suitable information on products and services.
- Provided recommendations to promote brand effectiveness and product benefits, resulting in securing 21 long-term accounts.
Education
University of Minnesota-Twin Cities
Bachelor of Arts from Public Relations
08.2009 - 05.2012
University Overview
- Bachelor of Arts: Major in Public Relations, Minor in Chicano Studies
- 3.63 GPA
Skills
Skilled in High-Pressure Task Management
Certification
Bloomberg Harvard | City Leadership Initiative-Leading Economic Development in Cities
Timeline
Bloomberg Harvard | City Leadership Initiative-Leading Economic Development in Cities
01-2025
Advance and Engagement Coordinator
City Of Saint Paul
11.2021 - 01.2023
Finance Director
Melvin Carter For Saint Paul
11.2020 - 11.2021
Senior Group Sales Manager
The Saint Paul Hotel
12.2018 - 05.2020
University of Minnesota-Twin Cities
Bachelor of Arts from Public Relations
08.2009 - 05.2012
Director of Business Engagement
City Of Saint Paul | Mayor's Office
1 2023 - Current
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