Kseniia Martianova
Tampa,FL
Summary
Revenue-focused Junior Product Manager with 4 years of experience overseeing product development and marketing lifecycles from inception to rollout. Budget-minded strategist, generating product-specific content while adhering to project constraints. Audience-oriented marketing manager, employing varying strategies to reach diverse demographics.
Overview
3
3
years of professional experience
Work History
Marketing Manager
MM Marketing
02.2011 - 05.2012
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Worked with graphic designers and writers to establish theme and tone for content.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Used data analytics to track lead generation campaigns and improve quality.
- Performed market segmentations, targeting and positioning for each product line.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Improved website visibility through development and implementation of SEO strategies.
- Optimized email campaigns to increase open and click-through rates.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Conducted market research to identify new opportunities and target markets.
Project Archivist
Tumen Registration Chamber
07.2009 - 01.2010
- Researched and recorded origins, provenance and historical significance of archival materials.
- Developed classification systems to facilitate public access to archived materials.
- Skilled at working independently and collaboratively in a team environment.
- Self-motivated, with a strong sense of personal responsibility.
- Increased attendance by 87% through effective social media management.
- Evaluated 467 records for accuracy, value and status of preservation.
- Streamlined usage by creating organizational systems for newly digitized records and documents.
Education
Bachelor of Accountancy - Economics
Tumen University
Skills
- Figma
- Jira
- Project Management
- Product Development
- Brand-Building Strategies
- Critical Thinking
- Roadmap Development
- KPI Tracking
- Data Analytics
- Agile Work Processes
- User Acceptance Testing (UAT)
- Customer Satisfaction
- Corporate Communications
- Campaign Management
- Market Analysis
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Marketing Manager
MM Marketing
02.2011 - 05.2012
Project Archivist
Tumen Registration Chamber
07.2009 - 01.2010
Bachelor of Accountancy - Economics
Tumen University
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