Kyarah Emani Sainvilus
Brooklyn,NY
Summary
Creative strategist who understands dating as the internet's most-consumed narrative genre. I build creator programs that participate in that conversation, backed by 5+ years of leading creator strategy for Google, KFC, and Taco Bell.
Overview
4
4
years of professional experience
Work History
Creative Strategist
The Team
New York, New York
04.2025 - Current
- Lead creator and social strategy across Google, Amazon, KFC, and Taco Bell — translating product innovation into culturally resonant, creator-led formats.
- Developed the creator and social strategy behind KFC's "Here, Damn" wedges relaunch, 100M+ impressions on X alone and 400%+ engagement growth.
- Built Gemini's creator strategy across the World Cup and McLaren partnerships, driving a +22 percentage point lift, 110M impressions, and 3.5M engagements.
- Drove $1M+ in new business wins for Amazon Autos and Hasbro through creator and creative strategy.
- Developed creator strategy for Taco Bell's Fan Style, transforming fan customization into a permanent menu item.
- Led creator strategy for Google Photos, leveraging cultural insights and brand storytelling to elevate to brand consideration from awareness.
Senior Digital Strategist
Factory PR
New York, New York
01.2023 - 04.2024
- Executed Kenneth Cole's Mankind holiday fragrance program across three macro partners and an organic gifting layer, generating 468K+ impressions and 6.14% ER.
- Managed 18 paid influencer campaigns for IKEA producing 327 pieces of content, 8M+ impressions, 6M+ accounts reached, and a 10.68% engagement rate on reach.
- Filtered creators at ≥2% engagement and built diverse campaign cohorts, enhancing campaign effectiveness beyond follower count.
Education
Master of Science - Neuromarketing And Consumer Behavior
Rome Business School
Italy08-2025
Bachelor of Science - Marketing
Howard University
Washington, DC05-2021
Skills
- Creator strategy development
- Cultural strategy
- Content development
- Brand narrative development
- Digital marketing
- Social media optimization
- Paid social strategy
- Campaign management
- Performance analysis
- Cultural trend analysis
Affiliations
- Leadership Committee - FEWGI
- Member - Ladies Who Strategize
Timeline
Creative Strategist
The Team
04.2025 - Current
Senior Digital Strategist
Factory PR
01.2023 - 04.2024
Master of Science - Neuromarketing And Consumer Behavior
Rome Business School
Bachelor of Science - Marketing
Howard University