Kyle Huender
Las Vegas,Nevada
Summary
Innovative, process oriented, and purpose-driven strategic marketing professional with a proven track record of designing and spearheading impactful marketing initiatives to deliver exceptional results and drive measurable growth while consistently exceeding organizational objectives. Instrumental in transforming a fledgling marketing operation into a thriving department, I have led dynamic teams across various disciplines. I pride myself on genuine creativity, consistent quality, and keen attention to detail. I am a high-achieving, fast learning, and hardworking individual always looking for new opportunities to learn, grow, and help others.
Overview
6
6
years of professional experience
Work History
Festival Marketing Strategy
Life Is Beautiful
06.2021 - Current
- Spearhead year-round marketing initiatives for the annual Life is Beautiful Music & Arts festival, leveraging a mix of digital and traditional media platforms.
- Pioneered the growth of the marketing department, transitioning from an individual effort to leading a dynamic team of employees and contractors spanning multiple disciplines.
- Develop comprehensive marketing strategies in alignment with the festival's brand and business objectives to produce extraordinary results and company growth.
- Devise and execute strategies to drive ticket sales, including pricing strategy, early-bird promotions, loyalty programs, and more, while continuously optimizing strategies based on real-time sales analysis.
- Oversee the creation and distribution of advertising materials, including posters, flyers, digital ads, and social media content while coordinating media buys, advertising contracts, and relationships with advertising partners.
- Directly manage the marketing budget, meticulously balancing resources and allocating finances while sticking to budgetary constraints.
- Responsible for leading the festival's online presence, including managing the festival's website, email marketing campaigns, and sms communications, as well as directing paid search, display, social media, and programmatic advertising efforts to maximize outreach.
- Oversee creative direction of the festival’s visual identity annually, including the creation of admats, social media assets, videos, and other promotional materials while ensuring consistent and engaging brand identity and overall messaging.
- Collaborate with various sponsors and partners to leverage their networks and resources for mutual benefit including cross-promotions, co-branded content, and collaborative marketing efforts.
- Conduct comprehensive post-event analysis, leveraging sales data, attendance data, location data, and survey results to derive critical learnings to inform enhancements for future events.
Digital Strategist
Wynn Resorts
10.2020 - 06.2021
- Directly responsible for leading SEO efforts for all Wynn Resorts properties including continuous research and audits while implementing strategies and optimizations to improve website rankings on major search engines.
- Helped launch Wynn Las Vegas to the top organic search ranking for “Luxury Las Vegas Hotels” terms among all other Las Vegas resort properties.
- Analyzed user behavior through A/B testing and heatmaps to identify conversion bottlenecks and designed and executed A/B and multivariate tests to optimize website elements for higher conversions.
- Conducted in-depth analysis of website performance metrics to identify and address Core Web Vitals issues to implement performance optimizations to enhance page loading speed and user experience.
- Oversaw day-to-day operations of the company website and mobile app, ensuring seamless functionality while managing content updates, feature enhancements, and bug fixes in collaboration with development teams.
- Designed and developed engaging email campaigns for the Wynn Bet platform.
Digital Marketing Specialist
Life Is Beautiful
12.2018 - 06.2021
- Led the digital strategy, development, and implementation of all online marketing initiatives for the annual Life is Beautiful Festival and other related events.
- Oversaw first-party data & customer acquisition, retention, communication, customer journey and path-to-purchase.
- Managed all owned-media channels including website, email & SMS marketing, mobile app, social media and oversee paid advertisement.
- Oversaw company data & analytics initiatives; including introducing big data solutions, campaign monitoring, and reporting, to deliver key insights to drive new business solutions and opportunities for improvement.
- Other Duties: New business & idea development, brand development, art & graphic design support, copywriting, ad buying, SEO, content management, pr & community management.
Marketing Intern
Life Is Beautiful
03.2018 - 12.2018
- Coordinated marketing initiatives and social media deliverables with festival brand partners
- Performed marketing research to identify new marketing and growth opportunities for future festivals.
- Managed the brands content calendar and social media accounts.
- Maintained continual interaction, engagement, and communication with fans and festival-goers all all brand accounts.
- Assisted in content creation and design for various projects.
Marketing Intern / Assistant Graphic Designer
Brooklyn Bowl Las Vegas
09.2017 - 09.2018
- Assisted the Marketing Director and team in various day-to-day activities of the marketing department including content creation for website and social media channels.
- Supported Senior Graphic Designer in various projects for Brooklyn, NY and Las Vegas based-event and performance venues including the creation and design of all show assets including social media digital assets, posters, flyers, billboards, ad banners, and more.
- Created video and motion assets for paid advertising and digital billboards displayed on the Linq Marquee on the famous Las Vegas Strip.
Education
Bachelor of Science - Entrepreneurial And Small Business Operations
University of Nevada - Las Vegas
Las Vegas, NV12.2016
Skills
- Marketing Strategy
- Brand Development
- Project & Campaign Management
- Sales Strategy
- Omnichannel Strategy
- Paid Media & Ad Buying
- Digital Marketing & Strategy
- Email Marketing Automation
- Social Media Marketing
- Search Engine Optimization
- Conversion Rate Optimization
- Traditional Advertising
- Public Relations
- Data & Analytics
- Budget Planning
- Creative Direction
- Content Creation & Storytelling
- Graphic & Illustration Design
- Web Design & Development
- UX/UI Design
Interpersonal Skills
- Highly Artistic & Creative
- Process-Oriented
- Purpose Driven
- Strategic Thinking
- Strong Management & Leadership Skills
- Efficient and Effective Communication
- Technologically Proficient
- Collaborative Team Player
- Open-Mindset & Adaptable
- Optimistic & Confident
- Critical Thinking & Problem-Solving Skills
- Empathetic & Active Listener
- Eager and Quick Learner
- Analytical & Scientific
Timeline
Festival Marketing Strategy
Life Is Beautiful
06.2021 - Current
Digital Strategist
Wynn Resorts
10.2020 - 06.2021
Digital Marketing Specialist
Life Is Beautiful
12.2018 - 06.2021
Marketing Intern
Life Is Beautiful
03.2018 - 12.2018
Marketing Intern / Assistant Graphic Designer
Brooklyn Bowl Las Vegas
09.2017 - 09.2018
Bachelor of Science - Entrepreneurial And Small Business Operations
University of Nevada - Las Vegas
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