Kyle Lai-Fatt
Novato,CA
Summary
Senior Digital Marketing Project Manager with extensive experience overseeing digital marketing projects across all channels. Skilled in managing cross-functional teams, developing content strategies, and acting as the single point of contact for clients. Proven ability to deliver projects within scope, time, and budget constraints while ensuring brand consistency.
Overview
6
6
years of professional experience
Work History
Senior Digital Marketing Project Manager
San Francisco Health Plan
02.2023 - Current
- Provided primary oversight and support for ongoing digital marketing projects across all channels and clients. Including, but not limited to our website, intranet, setting client expectations and managing project flow.
- Collaborated with creative teams on content development strategy, ensuring brand consistency across various digital platforms.
- Oversaw the entire project process and worked directly with clients, acting as the single point of contact.
- Managed cross-functional teams for successful delivery of digital projects within scope, time, and budget constraints.
- Represented Marketing on organizational wide, cross-functional projects (EPGs), and developed annual digital budgets.
Senior Marketing Account Manager
San Francisco Health Plan
09.2021 - 02.2023
- Ensured the efficient and timely project management, content development, production, tracking, fulfillment, and distribution of all SFHP materials.
- Responsible for project management of SFHP digital content and the client interface on all projects as the single point of contact.
- Worked closely with the Marketing & Creative teams to establish efficient processes for development of all materials.
- Developed strong client relationships across the organization at all levels.
Marketing Account Manager
San Francisco Health Plan
10.2018 - 09.2021
- Responsible for project management of SFHP marketing materials
- Client interface on a variety of projects as the single point of contact.
- Worked closely with the Marketing Digital and Creative teams to establish efficient processes for development of all materials.
Education
Bachelor of Science - Psychology
Florida State University
Tallahassee, FLSkills
- Project Management
- Relationship Building
- Excellent Communication
- Project Scheduling
- Resource Management
- Best Practices Implementation
- Digital Marketing
- Marketing campaigns
Timeline
Senior Digital Marketing Project Manager
San Francisco Health Plan
02.2023 - Current
Senior Marketing Account Manager
San Francisco Health Plan
09.2021 - 02.2023
Marketing Account Manager
San Francisco Health Plan
10.2018 - 09.2021
Bachelor of Science - Psychology
Florida State University
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